The Sheraton Hotel is continuing its foray into the world of social media. Back in April, the hotel launched The Lobby, a blog ab out travel trends and featured destinations. Today, Sheraton has relaunched its corporate website to include travel stories submitted by anyone whether or not they stayed at a Sheraton hotel during theit travels. Called Our Global Neighborhood, asks people to indicate where they traveled to, where they stayed, to share a picture and to write a short summary of their experience. The summary then appears on a map so other travelers interested in checking out particular locations can read what travelers have experienced.
With this effort, Sheraton is specifically moving away from typical hotel sites which are transaction-based and towards a more complete travel experience. While there's no lack of places on the Internet people can go to check out other's travel experiences, placing these experiences on a major travel brand's site just makes it that much easier for people to find and participate with.
Those funny guys over at cooking podcast Clef Palate who recently spoofed an Apple commercial are at it again, this time spoofing Datline's To Catch A Predator. We've never seen the show so we can't compare the teo but the effort these guys put into promoting themselves is admirable.
FishNChimps thinks this sequel to the Obey the Suit viral for U.K.-based tailor Lutwyche Bespoke isn't as good as the first. We'd agree but go further and say it's absolutely horrible compared to the original. The initial one was odd, different, weird, strange and freaky. The sequel has none of that. It's flat, boring and a waste of the budget they spent creating it.
- In China, Intel employees get branded every morning with during their ritual exercises and this song.
- One Adrants readers thinks a recent Ad Week headline "Mazda N.A. Imports Marketing Exec" describing the movement of one of its employees from Japan to America is offensive. We think it's quite catchy ourselves.
- Here's a few outtakes of those kids in the Adidas World Cup 2006 Impossible Dream ads.
- If the U.S. Senate approves a constitutional amendment to prohibit flag-burning, Commercial Alert is urging U.S. Senators to define commercializing the flag as a form of desecration of the flag.
- WebAdvantage.net has released a study which queried marketers on their use of online video. Thirty percent are experienced in the medium but 63 percent of those 30 are concerned with keeping people involved with the ad.
Does any right minded person actually think MySpace will continue to grow once it's littered with advertising, sponsorships and corporate pages born out of partnerships such as the recent deal between Seventeen and MySpace? Wasn't the genisis and the success of MySpace based on its homegrown qualities? Perhaps the guys don't mind the giant boobs on all those True models and maybe the girls will want to wallow in the importance of Seventeen's crucial editorial issues. Perhaps MySpace users will become immune to these new ad tactics like they've become immune to most other online marketing tactics and MySpace will continue to grow in size despite its commercialization. Perhaps it's all irrelevant. After all, AOL used to be where the cool kids hung out and that monstrosity is still around.
- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.
- More "Get A Girlfriend ads from Axe.
- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.
- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.
OK, aside from the fact it's Pointcast all over again, why in the word would any sane human download a piece of software that seems, apparently, only to deliver billboard ads to your desktop? We're have a group head scratch here so if anyone can help us out, please do. Perhaps something is being misunderstood here but Tessa Wegert, writing on ClickZ. thinks it's the next nirvana of advertising claiming it has benefits of both the offline billboard of old and the measurability of the online banner. Oh sure, it's wonderfully customizable and can be targeted efficiently for the advertiser and it's permission based but what's the value for the consumer? If there is one, it's certainly not clear anywhere on the AdDiem website nor in the ClickZ article - unless you're a recipe hound. Perhaps desktop advertising will someday rule. We just don't see it yet. Then again, we were wrong about CBS's NCAA March Madness on Demand.
Acknowledging nothing could be more boring than the topic of workers' compensation, the Workers' Compensation Board of Nova Scotia has launched a site that calls attention to the 4,754 bodily injuries that occur each year to workers by displaying "lost" body parts in a retail store setting. The store comes complete with the usual displays but these displays contain legs, arms, feet, fingers, ears, backs and a friendly sales person with witty comments to assist you with your shopping. Created by Halifax-based Extreme Group, the site offers safety tips to young workers, how to handle workers' compensation issues and how to return to work.
Canadian beer Kokanee wants Canadians to know it's beer is brewed in Creston, British Columbia where the "glacier streams flow from snow-capped mountaintops." They also want Canadians to know that, contrary to popular belief, Coors sold in Canada is not brewed in the Rocky Mountains as, apparently, most of the ads tout but in Etobicoke, Ontario near the Pearson International Airport, hardly the picturesque Rockies. They've created a simple site with postcards from each location, the ability to Google Map each location and the ubiquitous "Send to a Friend" feature.
If the premise of Ford's new Bold Moves documentary, which promises to rip the bullshit out of the company, holds true, the company may actually live up to the promise of its new "Bold Moves" ad campaign. The online documentary series promises an unfettered look inside the company and how it plans to return to profitability by 2008. The first episode of the series recounts Ford's glory days but very quickly admits its tenuous position in the face of superior foreign automotive companies which continue to take more and more market share. With the documentary, Ford promises to tell the honest story of how it will engineer its own comeback.