Panasonic, with help from Renegade Marketing, has joined the rest of the lemmings blindly walking towards the user-generated content light. The company has launched Share the Air, a hip-ish site on which there are photoblogs from Atiba Jefferson, Sam Smyth, and Jimmie Mcguire, people we assume are hip-ish in some sort of way, videos from Girl and Chocolate and, yes, a user-generated content section where visitors can submit their own action sports videos to be considered for a $16,000 Panasonic HD video prize.
While YouTube wanted to partner all along, NBC saw the existence of its content on YouTube as some sort of horrific abuse of copyright law and forced the video site to remove various NBC clips such as the famed "Lazy Sunday." Now, the net has reversed its line of thinking, realizing that keeping content off YouTube is similar to telling a 13 year old she can't use MySpace. In a deal between the two, NBC will have a branded area on YouTube where various network programming clips will be uploaded on a weekly basis insuring far better reach and distribution than the net using just its own site. NBC will also promote the partnership on-air including a contest which calls for people to submit their own promotional spots for The Office. The winner will get their submission aired in August during the show.
Not that any animal in their right mind would actually want to live in a zoo if they had the choice but these commercials for the Toronto Zoo would have us believe so. OK, so that statement was tinged with tree-hugging liberalism but would you want to live in a cage if you didn't have to? Anyway, there's three spots and they're sort of funny. There's also a website at which you can here other animals plea for a life in the zoo. They were created by Lowe Roche.
Inc.com has launched a new outdoor campaign in New York City which will run through August 20th. The company tells us the campaign is intended to target business owners and C-level executives at privately held companies. The ads will appear on 20 public telephone kiosks located throughout the midtown Manhattan business district and will feature copy and artwork explaining what's available on Inc.com. Let's
If we were writing a press release for our client Amp'd Mobile and we were talking about how the company was the official sponsor of the Professional Bull Riders and the client would be simalcasting events to Amp'd Mobile customers, we probobly wouldn't refer to the Professional Bull Riders Association as PBR unless the sponsorship also involved the actual PBR - Pabst Blue Ribbon beer. Even if the client insisted. Just a thought.
Following last year's launch of the Super Recruiter action figure, HotJobs has introduced Captain Candidate, a fully-flexible, multitasking machine at the 2006 Society of Human Resource Management conference. Somehow this is all supposed top help employers and recruiters find candidates for jobs. It's all cartoony and action figurish which, according to recent research which finds 95 percent of people think it's OK to have toys in the office, is a good thing.
To relaunch SunSilk to women aged 18-35, Australian agency Amnesia has created a mini-portal style website with personalized information on career, movies, music, travel and dating. The site site introduces The Wingman, an avatar that stands in as a personal adviser and collector of all things relevant. We suppose they're cute and all but we're not into all that girly stuff anyway so someone else will have to tell you if it's good or not.
For you Sonic lovers, here's a website you can spend hours with trying to guess the favorite drink of TJ, one of the guys from the Two Guys campaign.. The site let's you mix various flavors with a possible 168,894 combinations. If you guess which on is the favorite, prizes abound. Well, at least a coupon to use at Sonic. We whipped up a few but TJ didn't like. Kansas city based Barkley Evergreen & Partners did the work.
Those oddballs over at Wexley School for Girl (an agency, not a private school with plaid pleated mini-skirt wearing girls roaming around, silly) have created another weird site, this time for Sharps, a line of mens grooming products. The agency created Barber Brigade, a cheeky site designed old school barber shop style with lots of 'tude and wit. Honestly, we never new personal hygiene was such an involved process. Perhaps that's why we work at home.
Oh but wait. Lest we forget the most important aspects of this and seemingly every other recent campaign, the Barber Brigage have MySpace pages. (1, 2, 3, 4) Hmm. How original.
We're told this is a viral campaign but we'll have to take the sender's word for it because the whole thing is in French. Along with a bunch of videos, there's a game which let's you hurl tomatoes at fellow office workers and that appears to be amusing enough at least for a few minutes. Apparently, it's all for French telecom company SFR. Oh, we get it now. It's tomato telecom. Oh wait, that only works in English, right?