Countdown Campaign Promises to Debunkify

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Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.

The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.

by Steve Hall    Jun-22-06    
Topic: Campaigns, Guerilla, Online, Outdoor, Strange, Television, Viral



British Airways Educates American Slobs On Proper Wimbledon Behavior

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Yesterday, British Airways launched a Agency.com-created online campaign to educate Americans on proper behavior if they plan to attend the Wimbledon tennis tournament. In the eyes of the English, Americans are apparently a bunch of overeating, foam finger-waving, air horn-blowing cads. Basically, a pretty good assessment. So, for those planning of heading over to Wimbledon, take heed and alter your behavior properly for the event.

by Steve Hall    Jun-22-06    
Topic: Campaigns, Online



Superman Tags Call Attention to Christopher Reeve Foundation

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Hoping to achieve the ubiquitous popularity the Lance Armstrong Foundation Livestrong bracelet did, the Christopher Reeve Foundation has launched a campaign to promote its Superman Tag, a dog tag-like item with the Superman S that can be worn on a necklace, on a key chain or on clothing. The campaign, which will include print, online, PSAs, cinema ads, blogger outreach and a MySpace page, intends to leverage the upcoming Superman Returns movie to build additional awareness of the tags which will carry the tagline, "Go Forward." Proceeds from the sale of the tags will go to the Christopher Reeve Paralysis Foundation.

Warner Brothers has allowed the campaign to use the S symbol royalty free for the duration of the campiagn which will run until February 2008.Euro RSCG 4D created the campaign and is urging sites to donate ad space for the campaign. HealthOrbit and Prevention have. Adrants will be donating space as well. If you are so inclined, ad banners are available on the SupermanTag site.

by Steve Hall    Jun-21-06    
Topic: Campaigns, Celebrity, Good, Magazine, Online, Television, Weblogs



Training Camp Helps IT Guys Achieve Two Very Big Dreams

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Playing right into the stereotype of geeky IT guys wishing they could score with the big breasted women, this cheesy campaign for IT training company Training Camp promises to make two very big dreams come true for every IT guy. It's like those ads in the back of hot rod magazines with bikini-clad women draped across the hood of a car or those really old (weight gain?) ads that had the skinny guy on the beach getting kicked by the built guy with the babe.

Can you just here the nervous IT guy making the call to Training Camp? "Um, I'd...uh...I'd like those two very big dreams bulging out of....oh sorry...in your ad..so that...DAMN those are big...and...cause I really, really want to...um...get smart and learn...um...how to...how to...oh God...oh God...get...um...get a girl with really, really huge boobs like the girl in your ad! Yes. Yea. I want those...um...that. Can you help?

Get your pair here. Oh, we almost forgot. Sorry, we were distracted. The campiagn was created by Gyro Worldwide.

by Steve Hall    Jun-21-06    
Topic: Campaigns, Magazine, Online



Advergame Access Annoys, Doesn't Get Played

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We're all for fun little advergame time wasters but when you have to a.) tell the company whether you are male or female, b.) have a password, c.) or don't have the password and enter your email to get it and d.) go open the email they sent you to get the password, the whole thing becomes work. Advergames aren't supposed to be work. They're supposed to be a branded distraction, not a challenge to see how much annoyance you can take before you just say "screw it" and leave which is exactly what we did. So, if any of you actually plays this game, let us know if we should bother looking for that email with the password.

by Steve Hall    Jun-21-06    
Topic: Bad, Games, Online, Opinion



Three Blond Moms Do Stand Up For Suave

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Coining the term "Momedy," Suave has launched a site that features three blond moms doing stand up comedy about being a mother. Somehow it's suppose to sell shampoo but we just don't see it. But there is one good piece of advice in the bit. For those Moms who breast feed, make sure you switch size or else you'll end up looking like Calista Flockhart on one side and Pamela Anderson on the other. OK then. Go buy some Suave now so the client is happy.

by Steve Hall    Jun-21-06    
Topic: Brands, Online



Furniture Retailer Builds Awareness With Inbound Link Contest

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If you can't afford to advertise, then bribing...uh...influencing others to do so is one alternative and its the one Wholesale Furniture Brokers recently took. The furniture retailer promises to give away $3,000 worth of furniture to the site, blog or forum that sends the site the most traffic. Wholesale Furniture Brokers will track inbound traffic to its site and the site that delivers the most visitors to its site between June 1 and August 31 will win the prize. So if you need furniture or you just wnat to see what these guys are all about, by all means, click here.

by Steve Hall    Jun-21-06    
Topic: Good, Online, Promotions



Fingering Bikini-Clad Hotties Yields Sundown Song

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Adrants reader John Brock sent us this link to Oooooouch.com. Yes, that's six O's. It leads to a site on which eight beach babes laying on towels and wearing various bikinis are waiting for you to touch them. You soon realize touching them in a certain order creates a song. Yes. Fingering them with the mouse makes them squeal. Who knew? Anyway, it's for Sundown sunscreen and was created by DDB Brazil. Figures. Capital of the bootie. Our favorite "note" is the second from the right.

by Steve Hall    Jun-20-06    
Topic: Games, Online, Viral



Yakima Yakimagrams Sell Roof Racks

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Automobile rack make Yakima has launched Yakimagrams. Created by Stick and Move, the site lets visitors create singing telegrams and send them to their friends. There's canned Yakimagrams as well as options to create customized versions. We didn't spend too much time with it but it looks amusing enough considering there's really nothing all that exciting about roof racks.

by Steve Hall    Jun-20-06    
Topic: Games, Good, Online



Leo Burnett Hosts Own Cannes, Bud Plagerizes

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- Red Wing has launched a new print campaign to promote its Titan leather motorcycle boots. Colle + McVoy created the campaign.

- Shaun Irving compares a recent Coke commercial and a video called The Winking Circle which is about a bunch of kids getting creative and finds striking similarities.

- Ernie Landante attended ClickZ's Online Video Advertising Forum last Friday and interviewed a bunch of the speakers. You can view his interviews, which will be released over the course of this week, here.

- Leo Burnett in Budapest has, as it has in the past, posted 50 commercials for people to vote on so they can pretend they are at Cannes.

by Steve Hall    Jun-20-06    
Topic: Magazine, Online, Television








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