Hoping to achieve the ubiquitous popularity the Lance Armstrong Foundation Livestrong bracelet did, the Christopher Reeve Foundation has launched a campaign to promote its Superman Tag, a dog tag-like item with the Superman S that can be worn on a necklace, on a key chain or on clothing. The campaign, which will include print, online, PSAs, cinema ads, blogger outreach and a MySpace page, intends to leverage the upcoming Superman Returns movie to build additional awareness of the tags which will carry the tagline, "Go Forward." Proceeds from the sale of the tags will go to the Christopher Reeve Paralysis Foundation.
Warner Brothers has allowed the campaign to use the S symbol royalty free for the duration of the campiagn which will run until February 2008.Euro RSCG 4D created the campaign and is urging sites to donate ad space for the campaign. HealthOrbit and Prevention have. Adrants will be donating space as well. If you are so inclined, ad banners are available on the SupermanTag site.
Playing right into the stereotype of geeky IT guys wishing they could score with the big breasted women, this cheesy campaign for IT training company Training Camp promises to make two very big dreams come true for every IT guy. It's like those ads in the back of hot rod magazines with bikini-clad women draped across the hood of a car or those really old (weight gain?) ads that had the skinny guy on the beach getting kicked by the built guy with the babe.
Can you just here the nervous IT guy making the call to Training Camp? "Um, I'd...uh...I'd like those two very big dreams bulging out of....oh sorry...in your ad..so that...DAMN those are big...and...cause I really, really want to...um...get smart and learn...um...how to...how to...oh God...oh God...get...um...get a girl with really, really huge boobs like the girl in your ad! Yes. Yea. I want those...um...that. Can you help?
Get your pair here. Oh, we almost forgot. Sorry, we were distracted. The campiagn was created by Gyro Worldwide.
We're all for fun little advergame time wasters but when you have to a.) tell the company whether you are male or female, b.) have a password, c.) or don't have the password and enter your email to get it and d.) go open the email they sent you to get the password, the whole thing becomes work. Advergames aren't supposed to be work. They're supposed to be a branded distraction, not a challenge to see how much annoyance you can take before you just say "screw it" and leave which is exactly what we did. So, if any of you actually plays this game, let us know if we should bother looking for that email with the password.
Coining the term "Momedy," Suave has launched a site that features three blond moms doing stand up comedy about being a mother. Somehow it's suppose to sell shampoo but we just don't see it. But there is one good piece of advice in the bit. For those Moms who breast feed, make sure you switch size or else you'll end up looking like Calista Flockhart on one side and Pamela Anderson on the other. OK then. Go buy some Suave now so the client is happy.
If you can't afford to advertise, then bribing...uh...influencing others to do so is one alternative and its the one Wholesale Furniture Brokers recently took. The furniture retailer promises to give away $3,000 worth of furniture to the site, blog or forum that sends the site the most traffic. Wholesale Furniture Brokers will track inbound traffic to its site and the site that delivers the most visitors to its site between June 1 and August 31 will win the prize. So if you need furniture or you just wnat to see what these guys are all about, by all means, click here.
Adrants reader John Brock sent us this link to Oooooouch.com. Yes, that's six O's. It leads to a site on which eight beach babes laying on towels and wearing various bikinis are waiting for you to touch them. You soon realize touching them in a certain order creates a song. Yes. Fingering them with the mouse makes them squeal. Who knew? Anyway, it's for Sundown sunscreen and was created by DDB Brazil. Figures. Capital of the bootie. Our favorite "note" is the second from the right.
Automobile rack make Yakima has launched Yakimagrams. Created by Stick and Move, the site lets visitors create singing telegrams and send them to their friends. There's canned Yakimagrams as well as options to create customized versions. We didn't spend too much time with it but it looks amusing enough considering there's really nothing all that exciting about roof racks.
- Red Wing has launched a new print campaign to promote its Titan leather motorcycle boots. Colle + McVoy created the campaign.
- Shaun Irving compares a recent Coke commercial and a video called The Winking Circle which is about a bunch of kids getting creative and finds striking similarities.
- Ernie Landante attended ClickZ's Online Video Advertising Forum last Friday and interviewed a bunch of the speakers. You can view his interviews, which will be released over the course of this week, here.
- Leo Burnett in Budapest has, as it has in the past, posted 50 commercials for people to vote on so they can pretend they are at Cannes.
Communications company Cisco Systems has launched a new campaign centered around the typically nightmarish aspects of office life such as missed meetings, endless phone tag, conference call insanity, video headaches, wiring difficulties and all those other inane idiosyncrasies that make you wish for the days before the fax machine launched us into office technology hell. Ten videos cover just about every office technology nightmare except for the biggest one of them all. People. No matter how wonderful Cisco technology might be, no technology can connect people if there's no one there to connect to. If Cisco can solve that problem, office life might actually be something to look forward to.
Travel site Orbitz has launched Orbitz Games, a community site on which people can help Orbitz build an 18-hole golf course by designing a golf hole and voting on those designed by others. By designing and voting, people can win airfare for two to anywhere in the U.S. It's sponsored by Golfsmith Golf & Tennis.