YouTube May Become Biggest Medium For Presidential Candidates

youprez.jpg

The last presidential election was all about weblogs. Who had them. Who wrote about the election. Which ones uncovered the scandals. This time, it's going to be all about YouTube. An organization called YouPrez is urging anyone to upload a presidential speech to YouTube and tag it "youprez." Of, course it's just a big joke right now but it's entirely conceivable that a presidential candidate would have just as much reach through YouTube as they might through television or any other medium. If a candidate is after an audience that is largely unreachable through traditional media, YouTube certainly offers a viable alternative.

by Steve Hall    Jun- 7-06    
Topic: Good, Online



Pepsi Tricks People Into Downloading Music Site Promotion

pepsi_dashboard.jpg

In what BBDO Canada calls inventive, the agency has created a campaign for Pepsi's Pepsi Access Canada, a site that provides people with "access to ultra exclusive music, downloads, concerts, merchandise and events." To promote the site, BBDO Canada seeded will seed (although BBDO, as of June 8, says the client has not yet given approval) peer to peer sites like Acquisition and Kazaa with MP3s that appear to be unreleased tracks from major artists but when the user downloads the song, this (removed from YouTube at the request of BBDO Canada) is what they hear. Basically, BBDO and Pepsi are tricking people into believing they are downloading new music when, in fact, they are downloading an ad promoting Pepsi and its association with really cutting edge groups like...oh...INXS which almost may have been cutting edge about 20 years ago.

Anyway, less "inventive" are several (1, 2, 3, 4) ads BBDO created to promote the site which humorously follow the actions of a couple guys as they try to obtain access to popular Canadian groups such as Kardinal Offishal, Swollen Members, and Dashboard Confessional.

UPDATE: The MP3 file that was to have been seeded has been removed from YouTube at the request of BBDO Canada who claims (or had to based on the choices YouTube provides when a cancellation request is made) they were used without permission even though they were sent to us by someone from BBDO Canada to be featured here on Adrants. Twisted. Consequently, because of this and other companies who have sent in content and then had other entities with the company or partner companies make complaints, our YouTube account has been closed. With bandwidth constraints in mind, we'll host what we can here or we will rely on the marketer/agency to host things themselves. The frustrating thing here is everyone wants there work seen by everyone - and we want to show it - until those nasty usage fees and other issues come into play.

UPDATE II: We've been told the file that will be seeded has not yet been approved by Pepsi and that is why BBDO Canada asked YouTube to remove the file and has asked us to clarify that here.

by Steve Hall    Jun- 7-06    
Topic: Brands, Guerilla, Online, Viral



Snickers Hip Hop Heroes Defend Old School

snickers_films.jpg

We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column. So we're just going to tell you that Atmosphere BBDO has created teen-focused Instantdef.com, a video series site for Snickers in which pits old school hip hop against new (or bad?) hip hop.

more »

by Steve Hall    Jun- 6-06    
Topic: Good, Online, Trends and Culture



Site Tests Lung Capacity, Outcome Other Than Expected

lungster.jpg

Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.

The site was created by McCann Norway.

by Steve Hall    Jun- 6-06    
Topic: Good, Online, Strange, Viral



See Windows Vista Site Explains Features

vista_skerritt.jpg

Seattle-based Worktank created the See Windows Vista site for Microsoft to illustrate how companies are using Vista to develop applications. The site is full of videos and is hosted by Tom Skerritt (where's he been lately?). It's pretty good. Does the job and seems to make good use of video.

by Steve Hall    Jun- 5-06    
Topic: Brands, Good, Online, Tools



Get Ready with James Ready 5.5 - Monkey Generator

james_ready_steve.jpg

Here's a whacked, little microsite for James Ready beer that involves monkeys, an image of your face and lots of monkey noises. It's all promoting cases of James Ready 5.5 which are available for $24. Cundari created the work.

by Steve Hall    Jun- 5-06    
Topic: Consumer Created, Good, Online, Strange, Viral



Animation Smokes, Cabs Get Ads, Feminine Wash Ingeniously Gross

summers_eve_between.jpg

- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.

- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.

- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.

- Pittsburgh's Iron City Beer gets Presidential mention.

- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.

- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.

- Sometimes even the best efforts at removing graffiti are completely pointless.

by Steve Hall    Jun- 4-06    
Topic: Campaigns, Commercials, Online, Television



Manhood Modified At Brawny Academy

brawny_academy.jpg

In what could be either a genre-busting piece of reality TV hilarity or a horrific cheese fest of epic proportion, Brawny has launched Brawny Academy, an eight episode online reality show in which eight men, sent by their wives, will undergo training to become more thoughtful, more helpful and more romantic. The preview is filled with the usual collection of stereotypically moronic men who think their great husbands when, in fact, they're a bunch of unappreciative, lazy hunks of couch meat. Conversely, it's a collection of men who have been dumbed down by recent society's insistence they dispense with anything remotely resembling manhood and don an air of sensitivity usually reserved for overwrought self-help gurus.

Advergirl reports the series was created by Fallon and produced by Feists and Biscuit's Tim Godsall. Hopefully, this will be more interesting than Brawny's gushing hunk in as earlier online outing, Innocent Escapes.

by Steve Hall    Jun- 4-06    
Topic: Good, Online



Non-Sex Poker Viral Better Than Sex Viral

poker_sex.jpg

Pokerroom.com has released a couple of videos intended to go viral to promote its services. One illustrates the importance of having a good hand. The other, the sex one (you knew there was going to be at least one of those) speaks to the importance of position. Both are good. The one that talks about having a good hand is the better one though, Yes, we did just say the non-sex one is better than the sex one.

by Steve Hall    Jun- 2-06    
Topic: Good, Online, Viral



YouTube Hacked...Sort Of

youtube_hacked.jpg

Thursday evening as YouTube added new features to its site, replaced the usual homepage contents with just its logo and the phrase, "All your video are belong to us" which, for a while, had people wondering if the site had, indeed, been hacked. As it turned out, that was not the case as a second message appeared a while later saying, "No, we haven't been hacked. Get a sense of humor."

Ever so insightfully intelligent, YouTube spokeswoman Julie Supan said of the stunt, "This is what the engineers do, they have fun with our users. They're all cracking up right now. You have to remember who are fan base is. They don't want some dry message." Julie, you are so right. That's why we have the Bloglines plumber too. It'd be nice if more companies did things like this. It shows the humanity behind a corporation and that an entity such as a corporation can, and should be allowed to, have fun just like normal people do. Thanks to Owen for the screen shot.

by Steve Hall    Jun- 2-06    
Topic: Good, Online, Spoofs







Stanton Optical


Featured FREE Resource: