In what BBDO Canada calls inventive, the agency has created a campaign for Pepsi's Pepsi Access Canada, a site that provides people with "access to ultra exclusive music, downloads, concerts, merchandise and events." To promote the site, BBDO Canada
seeded will seed (although BBDO, as of June 8, says the client has not yet given approval) peer to peer sites like Acquisition and Kazaa with MP3s that appear to be unreleased tracks from major artists but when the user downloads the song, this (removed from YouTube at the request of BBDO Canada) is what they hear. Basically, BBDO and Pepsi are tricking people into believing they are downloading new music when, in fact, they are downloading an ad promoting Pepsi and its association with really cutting edge groups like...oh...INXS which almost may have been cutting edge about 20 years ago.
Anyway, less "inventive" are several (1, 2, 3, 4) ads BBDO created to promote the site which humorously follow the actions of a couple guys as they try to obtain access to popular Canadian groups such as Kardinal Offishal, Swollen Members, and Dashboard Confessional.
UPDATE: The MP3 file that was to have been seeded has been removed from YouTube at the request of BBDO Canada who claims (or had to based on the choices YouTube provides when a cancellation request is made) they were used without permission even though they were sent to us by someone from BBDO Canada to be featured here on Adrants. Twisted. Consequently, because of this and other companies who have sent in content and then had other entities with the company or partner companies make complaints, our YouTube account has been closed. With bandwidth constraints in mind, we'll host what we can here or we will rely on the marketer/agency to host things themselves. The frustrating thing here is everyone wants there work seen by everyone - and we want to show it - until those nasty usage fees and other issues come into play.
UPDATE II: We've been told the file that will be seeded has not yet been approved by Pepsi and that is why BBDO Canada asked YouTube to remove the file and has asked us to clarify that here.
We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column. So we're just going to tell you that Atmosphere BBDO has created teen-focused Instantdef.com, a video series site for Snickers in which pits old school hip hop against new (or bad?) hip hop.
Appearing to be some sort of lung capacity test for cancer prevention, an officious sounding woman instructs visitors to Lungster how to conduct an online lung capacity test using a microphone or headset. The test calls for the visitor to blow as hard as they can into their microphone or headset to determine lung capacity. But, midway through the test, visitors are interrupted and told, well, just take the test yourself to find out. It's worth it.
The site was created by McCann Norway.
Seattle-based Worktank created the See Windows Vista site for Microsoft to illustrate how companies are using Vista to develop applications. The site is full of videos and is hosted by Tom Skerritt (where's he been lately?). It's pretty good. Does the job and seems to make good use of video.
Here's a whacked, little microsite for James Ready beer that involves monkeys, an image of your face and lots of monkey noises. It's all promoting cases of James Ready 5.5 which are available for $24. Cundari created the work.
- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.
- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.
- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.
- Pittsburgh's Iron City Beer gets Presidential mention.
- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.
- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.
- Sometimes even the best efforts at removing graffiti are completely pointless.
In what could be either a genre-busting piece of reality TV hilarity or a horrific cheese fest of epic proportion, Brawny has launched Brawny Academy, an eight episode online reality show in which eight men, sent by their wives, will undergo training to become more thoughtful, more helpful and more romantic. The preview is filled with the usual collection of stereotypically moronic men who think their great husbands when, in fact, they're a bunch of unappreciative, lazy hunks of couch meat. Conversely, it's a collection of men who have been dumbed down by recent society's insistence they dispense with anything remotely resembling manhood and don an air of sensitivity usually reserved for overwrought self-help gurus.
Advergirl reports the series was created by Fallon and produced by Feists and Biscuit's Tim Godsall. Hopefully, this will be more interesting than Brawny's gushing hunk in as earlier online outing, Innocent Escapes.
Pokerroom.com has released a couple of videos intended to go viral to promote its services. One illustrates the importance of having a good hand. The other, the sex one (you knew there was going to be at least one of those) speaks to the importance of position. Both are good. The one that talks about having a good hand is the better one though, Yes, we did just say the non-sex one is better than the sex one.
Thursday evening as YouTube added new features to its site, replaced the usual homepage contents with just its logo and the phrase, "All your video are belong to us" which, for a while, had people wondering if the site had, indeed, been hacked. As it turned out, that was not the case as a second message appeared a while later saying, "No, we haven't been hacked. Get a sense of humor."
Ever so insightfully intelligent, YouTube spokeswoman Julie Supan said of the stunt, "This is what the engineers do, they have fun with our users. They're all cracking up right now. You have to remember who are fan base is. They don't want some dry message." Julie, you are so right. That's why we have the Bloglines plumber too. It'd be nice if more companies did things like this. It shows the humanity behind a corporation and that an entity such as a corporation can, and should be allowed to, have fun just like normal people do. Thanks to Owen for the screen shot.
Riffing off its recent "I'm Just Here For The Bud Light" campaign, Anheuser-Busch has launched Here 4BL, a website that encourages people send in pictures of themselves holding a "I'm Just Here For The Bud Light" sign. Pictures will be judged and the winner will be awarded a trip for four to the "Ultimate Bud Light Party in Hawaii. Fourteen weekly winners will receive free beer for a year. Of course, there's already women in bikinis and Hooters waitresses. Anyway, check it out here.