Floyd Hayes from CunningWork has put together FiveOnFriday, which he says will become a weekly video update covering the world of advertising, marketing and cool stuff. In this debut show, Hayes highlights recent campaigns both online and off, recent news and Nike's iPod sneakers. If you want a quick hit on what's up in the world of advertising, The quality is low but it's the first one so give it a chance. You can view the debut episode here.
It's usually the agencies that get all the glory when it comes to television and video production but without directors, producers, sound engineers and special effects expert, most TV spots would still be in story board form laying around the creative conference room next to half empty lattes. So, from time to time, we like to call attention to those behind the scene that make your spots pretty. This time, it's Stardust Studios which did some work for R/GA on their What's Your Game About? video featured on NikeBasketball.com. In the video, Kobe Bryant, Jason Kidd, Vince Carter, Tony Parker, Manu Ginobli, MVP Steve Nash and others do their thing while Stardust does theirs. Give it a look.
Axe is at it again. This time they've launched Booty Tones, ring tones that are matched to 15 hotties, each of which is noted in a black book. It's always a good thing if a girl causes you to write, as on did here, "Can't belive I was able to get out of bed this morning." Check them all out here from the Demanding Diva to the Head Case to The Tease to the Ball n' Chain to the Eager to Please and more.
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
In a clever bit of marketing, SanDisk has launched a site called iDon't to promote its new Sansea e200 MP3 player. The approach is a snipe at the ubiquitous iPod and features links to other anti-iPod sites as well as schwag, posters, templates and chat icons, all of which carry the iDon't anti-iPod message. Of course, to be complete, there's a weblog on which Da Sheep Herder will continue to spread the iDon't propaganda. No that anything's going to knock the iPod out of its top spot but this is, by far, the best marketing effort to have taken on the iPod. The site must be making the rounds because it just became unavailable. Perhaps it's on the receiving end of come Boing Boing, Digg, Fark, Slashdot action.
When it comes to promoting Coke Light in Brussels, they don't sign some random pop star to perform canned dance moves, they go out and film real people doing real dance moves and let others create their own dance moves on a website that collects all these dance moves. On the sitem you can watch dance clips or upload your photo onto a random body and create your own dance clip. Predictably. most are amateurishly bad but, then again, people love to see themselves on camera and send them to their friends so I guess this could work.
Ever sit around on your couch slapping flies as they buzz around you? We didn't think so but McAfee thinks there's an analogy here between pesky flying bugs and the pesky kind of computer bugs its software can eradicate. Anyway, this little game allows you to slap bugs as they fly about your head while you hopefully make the connection between real bugs and computer bugs.
It seems the Texas heat is causing people to get it all the time in Austin. The Austin-Statesman is running a promotional campaign with the tagline "How Do You Get It?" to promote the Austin newspaper and its online properties. One women gets it from her assistant, Ricky, on her desk. One basketball player gets it in the locker room. One student gets it from her guidance counselor. Hmm. One guy gets it from his dog. Yuck. One hottie got it her first week of college. One dude got it from his best friend's Mom. Uh, no thank you. Anyway, it's one of those campaigns that does cause you to go "hmm" and pay attention for at least a few more seconds than you normally would.
In a natural move, Nikon, as part of its Stunning campaign - the one which recently featured Kate Moss - has entered into a deal with photo site Flickr whereby any picture taken with a Nikon camera and uploaded to Flicker will display a small Nikon log next to the information section on individual photo pages. Also, photos tagged "nikonstunninggallery" will be featured on Nikon's NikonStunningGallery website and a prominent link to Nikon's site is featured on Flickr's homepage. If ever there were an appropriate campain to appear on Flickr, this would be it.
- Unilever in Brazil is promoting its Rexona Sportfan deodorant with a site containing an amusing Atari game, a manifesto and videos.
- Sean Ganann points to an article in Australian Creative magazine by Glue Society's Jonathan Kneebone that says creatives shouldn't waste their time working in advertising but go out and do something really creative.
- Alan Taylor Communications, in the second of its Communicast podcasts, interviews Xbox Live Group Marketing Director Aaron Greenberg and how he's marketing Xbox Live.
- If you're into the whole Web 2.0 thing and don't want to miss any conference on the topic, Eric Weaver has put together a nice list of upcoming events.
- Starbucks "We Built This City" parody gets video.