ClickZ columnist Hollis Thomases is writing an article about agencies and online video advertising and she's interested in how those of us in the industry are using video. She's posted a survey here and would love it if you'd spend about five minutes answering less than ten questions.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
When you first watch this latest Apple commercial spoof which features a monkey and a guy in a yellow jump suit, "Huh?" will likely be the first word that comes to mind. But, if you check out what's being promoted in the spoof, clefPalate, you'll be treated to a very professionally produced video podcast about cooking...and monkeys...and men in yellow jump suits. Be sure to catch the first episode which riffs very nicely off the Stanly Kubricks 2001: A Space Odyssey.
Climbing on the YouTube juggernaut, Panasonic has teamed with video service in a promotion that will offer a 50 inch plasma TV and digital camera to the person who, at the end of a four week period is deemed to have created the funniest short film or home video. Apparently, those that review the entries over the four week period are also eligible to win a digital camera. The promotion was created by Lime PR and Reindeer.
Pontiac, in partnership with failing "The Apprentice," is donating $500,000 to major charities nationwide in a campaign called Raise the Roof. Beginning May 30th at 12 PM, Pontiac will ask people to help donate a half a million dollars to their favorite charities. Pontiac, in turn, will make the donations. Those show choose to donate will have the chance to win one of two G6 hardtop convertibles. The winner gets one and the winner's favorite charity gets the other.
On June 5, Budget Rent-A-Car will re-launch its Up Your Budget Treasure Hunt game. Last time, physical clues were placed in 16 cities around the country with online videos hinting at their location. Upon finding the clues, winners would receive $10,000. This time, the game is "armchair" so everyone can play without leaving the comfort of their home. The contest will last for four weeks. Each day, Monday though Thursday of each of the four weeks, clues to a virtual journey will be provided. Contestants, using the clues, will guess the length of the journey weeks' journey and offer up their answer Friday. The person guessing the exact mileage or the closest to it wins $25,000. Second place gets $10,000, third gets $5,000.
The game, as it was before, is blog-based and users will be encouraged share their stories as they hunt for the contest's clues. The contest will be promoted with a nationwide, live-read radio buy and an online buy on the BlogAds blog advertising network. The campaign was concepted (oops, conceptualized) by Cendent Car Rental Group's (Budget's parent company) Becky Alseth and IMPAX Marketing's Jay Arnold and designed by Design4Results' Komra Moriko. The blog ads can be viewed here.
OK. We like Deep Focus and we like HBO. We especially like HBO's Entourage so when we were sent a link to a promotional site at which you can get get an interview with Ari Gold for a position in his new agency, we had high hopes for the site. Let's put it this way. Can we, as an industry, right now, right this very second, put a lid on any project even remotely similar to Burger King's Subservient Chicken? And, for the love of GOD, can we please stop trying to latch onto something that was over the day after Crispin Poprter + Bogusky launched that site?
To celebrate the uselessness of a desk in the of the mobile office, Vodafone is promoting its mobile office solutions with a site that lets you choose a desk and then watch it be destroyed by a compacting machine. Hey, it's something to do.
We know the French aren't hung up about sex the way we Americans are who only hint at it in advertising and media in the most politically correct, conservative manner. While we might get our kicks out of America's version of a sexy ad such as Paris Hilton slithering over a Bentley for Carl's Jr or the Cleaning Hunk cleaning homes nearly naked for Xtra Pine or even Axe's many sexually laced ads but there's way more than a kick to be had from this promotional website for French fashion brand Shai which takes sex all the way to its full-on, X-rated orgasmic completion.
Floyd Hayes from CunningWork has put together FiveOnFriday, which he says will become a weekly video update covering the world of advertising, marketing and cool stuff. In this debut show, Hayes highlights recent campaigns both online and off, recent news and Nike's iPod sneakers. If you want a quick hit on what's up in the world of advertising, The quality is low but it's the first one so give it a chance. You can view the debut episode here.