This has been out for a while but we thought we'd share CheckOutMyBreasts with you. It's a site that informs women how to check their breasts for cancer and for men to....oh...sorry. There are other site's for that. It's all part of a Canadian breast cancer awareness campaign called Fashion Targets Breast Cancer to raise money for breast cancer research. The campaign raises money by selling "target" t-shirts and other branded apparel. A public service campaign promotes the whole thing. On Friday, May 26, the campiagn calls for all Canadians to wear their campaign-branded apparel in support of the cause.
UPDATE: Here's another breast cancer awareness campaign from Brazil.
Our spies tell us StrawberryFrog has created an online campaign for MSN and Sprite called Exposure. It's a site the agency created to highlight work from three different groups of kids: graf artists, a basketball team and a band. Each person is making a video (or it's being made for them) about who they are, what they do, what they stand for, how they think. The video are then edited and placed on the site. We're told new content will be added to the site over the next six weeks. It's sort of a cross between reality TV, documentary-style video and a blog of sorts. Each person has an MSN Spaces blog as well.
Copyranter points us to Gawker today where the New York gossip site has, with the click of a button, allowed its readers to banish all ads from the site except for evian water who is sponsoring a detoxed version of the site for two weeks. Once the button is clicked, all ads disappear except for some subtle mention of evian, some soothing snow-capped graphics and a means for those who publish an RSS feed of their site to "detox" their own RSS feed. The sponsorship was done in partnership with Mediavest and Feedburner. This is what the Adrants RSS feed looks like "detoxed."
This MySpace page, set to launch Wednesday, created by Deep Focus and promoting the news season of HBO's Entourage is about the most tweaked out MySpace page we've ever seen. In fact, except for the MySpace URL, you wouldn't know you were on a MySpace page. While other companies have co-opted MySpace for commercial gain, this is, by far, the most elaborate we've seen. The page is still in the test stage with many non-working links but there's a contest that calls for entrants to create a MySpace page featuring the member's own "entourage" and then publicize it through the member's network of friends. Not a bad way to get HBO's Entourage message in front of a ton of MySpace members. The motivation to create a page comes in the form of a chance to win a car four each of the four people in the member's entourage. Other prizes include trips to LA with $1,000, Xbox 360's, Samsung cell phones and Entourage DVDs.
Unlike all these overblown, rich media Flash-tastic excuses for online ads, here's a simple interactive ad that gets us excited. Excited about how simple it is, silly. Not the other kind of excited. Snip it here.
To accompany the launch of its new super-perpendicular hard drive, Hitachi has released its latest cartoon. The first two were pretty funny even if they were filled with geek speak. This third one, which follows a 007 theme with a Spectre-like nemesis called E.R.R.O.R, is way too geeky for normal folk but we're sure if you watch it 100 times or so, you'll begin to understand it.
- Shaun Irving is traveling across Spain in a truck he converted into a giant camera. He's taking pictures for a project with *S,C,P,F, a WPP agency. The images will be displayed at the PHotoEspana photographic festival in June.
- The 47th international Clio Awards announced three ads selected as its 2006 Hall of Fame inductees: "Bear" for John West, from Leo Burnett, London; "Whassup?" on behalf of Anheuser-Busch's Budweiser brand, from DDB Worldwide, Chicago; and "Turkey (High Dive)" and "China (Tree)" for FOX Sports Network, by Cliff Freeman & Partners, New York.
- It seems sex does sex for Unilever's Axe. Axe deodorant is now the leading brand in the category.
- OnRequest Images has released a new product which can measure the impact imagery has on brand equity.
- Adverblog doesn't like the new Lonely Planet advergame and thinks it's too similar to the previously released Virgin "Exercise Your Muscle" game.
European high speed rail operator Eurostar has teamed with producer's of this summer's Tom Hank's film, The Da Vinci Code to create Join the Quest, a multi-lingual online treasure hunt game, created by space, de-construct, Stream, TBWA\London and TBWA Brussels. The game has 15 puzzles spread across a virtual Europe which must be solved to qualify as a final five contestant. At the end of the Quest, five finalists will be brought to London for a one-night stay at Claridge's Hotel before travelling by Eurostar to Paris. Once in Paris, they'll stay at the Ritz Hotel and take part in a Grand Final, where the winning code-cracker will be named. Prizes range from Sony PSP consoles to Eurostar tickets to a grand prize which includes free travel on Eurostar for the winner and a friend for the rest of their life, accommodations at the Ritz and Claridge for five years, 180,000 euros to spend inLondon and paris, 10,000 euros to spend at the Galleries Lafayette in paris, 10,000 euros to spend at Harrods in London and other specialized prizes.
- WE is promoting the upcoming season of Bridezillas with a character blog featuring various polls, wedding tips, quizzes, wallpapers and all that crap.
- Virgin Mobile wants you to adopt a mime.
- A new study from word of mouth agency BoldMouth and research firm Osterman Research surveyed marketers on their word of mouth and buzz marketing practices. It's new, it's hard to measure but it seems to work.
- CoBRANDiT has a new video culled from those who attended the recent Portfolio Night IV.
- Bluelithium's release of its new AdPath 2.0 behavioral targeting product has provided advertisers with 200 - 300 percent increases in click-through rates.
Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.