Sex Sells For Axe, Clio Happens

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- Shaun Irving is traveling across Spain in a truck he converted into a giant camera. He's taking pictures for a project with *S,C,P,F, a WPP agency. The images will be displayed at the PHotoEspana photographic festival in June.

- The 47th international Clio Awards announced three ads selected as its 2006 Hall of Fame inductees: "Bear" for John West, from Leo Burnett, London; "Whassup?" on behalf of Anheuser-Busch's Budweiser brand, from DDB Worldwide, Chicago; and "Turkey (High Dive)" and "China (Tree)" for FOX Sports Network, by Cliff Freeman & Partners, New York.

- It seems sex does sex for Unilever's Axe. Axe deodorant is now the leading brand in the category.

- OnRequest Images has released a new product which can measure the impact imagery has on brand equity.

- Adverblog doesn't like the new Lonely Planet advergame and thinks it's too similar to the previously released Virgin "Exercise Your Muscle" game.

by Steve Hall    May-15-06    
Topic: Games, Industry Events, Online, Tools



Eurostar Launches Da Vinci Code European Treasure Hunt

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European high speed rail operator Eurostar has teamed with producer's of this summer's Tom Hank's film, The Da Vinci Code to create Join the Quest, a multi-lingual online treasure hunt game, created by space, de-construct, Stream, TBWA\London and TBWA Brussels. The game has 15 puzzles spread across a virtual Europe which must be solved to qualify as a final five contestant. At the end of the Quest, five finalists will be brought to London for a one-night stay at Claridge's Hotel before travelling by Eurostar to Paris. Once in Paris, they'll stay at the Ritz Hotel and take part in a Grand Final, where the winning code-cracker will be named. Prizes range from Sony PSP consoles to Eurostar tickets to a grand prize which includes free travel on Eurostar for the winner and a friend for the rest of their life, accommodations at the Ritz and Claridge for five years, 180,000 euros to spend inLondon and paris, 10,000 euros to spend at the Galleries Lafayette in paris, 10,000 euros to spend at Harrods in London and other specialized prizes.

by Steve Hall    May-15-06    
Topic: Games, Good, Online



WE Blogs, Virgin Mimes, BoldMouth Buzzes, Bluelithium Rocks

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- WE is promoting the upcoming season of Bridezillas with a character blog featuring various polls, wedding tips, quizzes, wallpapers and all that crap.

- Virgin Mobile wants you to adopt a mime.

- A new study from word of mouth agency BoldMouth and research firm Osterman Research surveyed marketers on their word of mouth and buzz marketing practices. It's new, it's hard to measure but it seems to work.

- CoBRANDiT has a new video culled from those who attended the recent Portfolio Night IV.

- Bluelithium's release of its new AdPath 2.0 behavioral targeting product has provided advertisers with 200 - 300 percent increases in click-through rates.

by Steve Hall    May-12-06    
Topic: Cable, Events, Mobile/Wireless, Online, Word of Mouth



Alex Bogusky Discusses recent Work, Gets New Hair Style

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Alex Bogusky talks to Business Week's David Kiley about his agency's work on Volkswagen, Miller Light and Burger King. Kiley's asked Bogusky about the recent VW crash ads and the controversy it created. Bogusky says he just ignoires the critics, doen't think about them during the creative process and thinks only about what will help the client move product. Oh, an he seems to have a new haircut. Check it all out here. We're not sure about "having a relationship with" a rabbit though.

by Steve Hall    May-12-06    
Topic: Agencies, Online



PETA Celebrates National Orgasm Day

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PETA is calling attention to National Orgasm Day. The holiday has been celebrated in Brazil for a long time but is now, apparently, coming to America. Of course, PETA is saying red meat clogs the arteries therefore lessening the pleasure of one's orgasm. Leave it to PETA to latch onto anything that causes a bit of sensationalism.

by Steve Hall    May-12-06    
Topic: Good, Online, Promotions



Kooky Dancing Suit Promotes New Nokia Music Phone

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OK, I guess this is cool. Here's a site that promotes the Nokia N91 phone that can hold 3,000 songs. Of course, that probably mean 3,000 two minute songs versus 3,000 songs of actual normal length but that's not the point. The site features a guy in a suit that makes music when he moves. You can program the guy to do things, create a song and save your performance. Oh yea. There's screensavers (who the hell needs those anymore?), wall papers and mobile goodies.

by Steve Hall    May-12-06    
Topic: Online, Promotions



Meatylicious March PETA's Worst Nightmare

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Those cheeky United Kingdom citizens love their meat and hate PETA so much they've gone out and created a site called Meatylicious to drum up support for what they hope to be the world's biggest ever virtual march to celebrate meat. The site's got all sorts of fun meat facts and a "Meatyfest" with includes such gems as "Eat with your mouth open so others can enjoy it," "A man with no meat is no man at all" and "A good steak is like a sunny day: bloody lovely." PETA will love this. The work was created by London agency Grand Union.

by Steve Hall    May-11-06    
Topic: Events, Good, Guerilla, Online, Strange, Viral



Simple Pepsi Ice Block Game Amuses

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Considering our amazingly short attention span and simplistic mindset, here's an online game we can spend some serious time with. In fact, it's perfect for those who love Pavlovian-like response/reward simplicity. It's a game for Pepsi Japan in which you become a running man who must punch his way through ice block walls. Click at the right time, and the punch breaks through the ice. Click at the wrong time and you do a body slam into the wall. We made our way through about eight walls before figuring we'd better get back to work. Give it a go here.

by Steve Hall    May-11-06    
Topic: Brands, Games, Good, Online



Axe Wants Guys to Get A Girlfriend

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While it might be really cool to be some sort of world record holder for solving Rubik's Cube or making amazing quarters shots or creating little Jaws puppet movies, Axe thinks thinks otherwise and wants these guys to go out and get a girlfriend. Of course, Axe is there to help with its body deodorant. There's three spots in this South African campaign which you can view here, here and here.

by Steve Hall    May-10-06    
Topic: Commercials, Good, Online, Strange



Safetytown Follows Life of Phished Family

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To promote its line of online security products, Symantec has launched Safetytown. Created by Night Agency, the site contains "choose your own adventure" videos that follow the travels of a father who has been informed a mysterious charge has been made to his credit card. Full of overwrought melodrama and really bad fashion, the first installment shows the dad receiving a call from his credit card company informing him a charge was made to his card from a sporting goods store in Arkansas. Dressed only in his bathroom and a winter coat, the dad sets off to find out who used his card while his wife and child tearfully watch him leave.

The site's got other goodies such as wallpapers, music, the dad's bathrobe and a trial download of Norton Internet Security. If memory serves, this is the first time Symantec has done anything outside of the basic technology sell in its marketing.

by Steve Hall    May- 9-06    
Topic: Good, Online








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