To promote its line of online security products, Symantec has launched Safetytown. Created by Night Agency, the site contains "choose your own adventure" videos that follow the travels of a father who has been informed a mysterious charge has been made to his credit card. Full of overwrought melodrama and really bad fashion, the first installment shows the dad receiving a call from his credit card company informing him a charge was made to his card from a sporting goods store in Arkansas. Dressed only in his bathroom and a winter coat, the dad sets off to find out who used his card while his wife and child tearfully watch him leave.
The site's got other goodies such as wallpapers, music, the dad's bathrobe and a trial download of Norton Internet Security. If memory serves, this is the first time Symantec has done anything outside of the basic technology sell in its marketing.
Aap Global, the company that created the technology behind elevator handrail advertising, is now licensing the technology to partners internationally.
MySpace is now part of the PointRoll Include program. We're not sure how all those teens will take to the company's Fatboy, BadBoy, TomBoy, PaperBoy and TowelBoy expand-o-banners creeping all over their pages.
We're not quite sure how but this game, Maconomy X, is supposed to induce creatives into filling out their times sheets.
Doubleclick has released a new white paper, Best Practices for Optimizing Web Advertising Effectiveness, that aims to share help marketers improve their online advertising efforts.
OK, this online game is so totally for engineering geeks. But, that's the whole point because it's for GlobalSpec, a specialized search engine and information resource for engineers. We took one look at the game and didn't even try to play. We're sure it's good but we got an F in college physics so we've already had our fair share of shame.
Sadly, an endearing relationship has come to an end. We cheered, we cried, we vicariously lived a deep and meaningful relationship but, alas, it has all come to an end. AdFreak tells us they've received an email announcing the breakup of Brook Burke and the King. A sad day this is, indeed. Following the announcement, marketers could be heard weeping the world over.
Words and Pictures has given their cartoon treatment to the messy Hasbro Oozinator ad.
Club Mom has introduced the web's first social network for moms. Now discussion about the consistency of baby poop can be taken to a global level.
IQ Interactive and Arnold have created a virtual tour website for the recently launched Royal Caribbean ship Freed of the Seas.
Gatorade and Just Ad Orange think Americans should care more about World Cup football and this ad asks them to consider it.
The growth of Walmart is scary, Really scary.
AdFreak asks, Is there anything breasts can't sell?
AdJab analyzes a Suzuki Forenza ad and wonders what a "smoking hot" woman stripping in an elevator has to do with selling cars.
Here's another one of those weird, non-sensical, pointless Adidas adicolor videos. This time, it's all about pink. The room is pink. The bear is pink. The girl is cute so whatever.
For those interested in examining trends and marketing buzz, Trendio.com has launched as a stock market for buzz-words: words that appear in the news are quoted in real time based on their presence in 3000 news sources. The goal is to provide a picture of what the media are talking about, which topics are in and which are out. There's also a game that allows users to manage a portfolio of words as if they were stocks. Users can buy and sell words and try to gain virtual dollars based on their feeling on which topics will get the most coverage, and rise the most in the coming hours, days or weeks. If trends and buzz words are you thing, then, I guess, so is Trendio.
Kansas City Agency Sullivan Higdon & Sink, home to the American Copywriter podcast's John January and Tug McTighe, has launched a fun Cinco (Sinko...get it?) de Mayo pinata game in which you can whack the agency's sheep mascot. You can play the game in any one of four rooms; the kitchen, the lobby, the living room and the ice ball lounge (whatever that is). Have at it because we couldn't seem to manage an effective sheep whack.
Marmite, that weird spreadable, edible stuff those in the U.K. seem to love, is auctioning off its last 57 gram jar of the stuff on eBay along with the first sqeezable plastic tube of the stuff. Apparently, a glass jar of the stuff is considered a collector's item. Currently, there are 38 bids with the highest at 170 Pounds.
Altoids has revamped their website converting the whole thing into some sort of Vaudeville (?) show. There's even a contortionist game that lets you drag a guy around the screen until he's all tangled up. While we know the kids like all this entertainment, we just like to go to the store and buy Altoids.