For those interested in examining trends and marketing buzz, Trendio.com has launched as a stock market for buzz-words: words that appear in the news are quoted in real time based on their presence in 3000 news sources. The goal is to provide a picture of what the media are talking about, which topics are in and which are out. There's also a game that allows users to manage a portfolio of words as if they were stocks. Users can buy and sell words and try to gain virtual dollars based on their feeling on which topics will get the most coverage, and rise the most in the coming hours, days or weeks. If trends and buzz words are you thing, then, I guess, so is Trendio.
Kansas City Agency Sullivan Higdon & Sink, home to the American Copywriter podcast's John January and Tug McTighe, has launched a fun Cinco (Sinko...get it?) de Mayo pinata game in which you can whack the agency's sheep mascot. You can play the game in any one of four rooms; the kitchen, the lobby, the living room and the ice ball lounge (whatever that is). Have at it because we couldn't seem to manage an effective sheep whack.
Marmite, that weird spreadable, edible stuff those in the U.K. seem to love, is auctioning off its last 57 gram jar of the stuff on eBay along with the first sqeezable plastic tube of the stuff. Apparently, a glass jar of the stuff is considered a collector's item. Currently, there are 38 bids with the highest at 170 Pounds.
Altoids has revamped their website converting the whole thing into some sort of Vaudeville (?) show. There's even a contortionist game that lets you drag a guy around the screen until he's all tangled up. While we know the kids like all this entertainment, we just like to go to the store and buy Altoids.
One would suppose the chance to listen to any music of one's choice for free might be a good thing. It certainly was (and still is) in the world of file sharing but the granddaddy of it all, Napster, is now offering free, ad-supported music. Yup. On the music service's site, 15 second video ads will be shown before listeners hear their selected tune. Up to five plays of 2 million songs can be heard for free. Then, the song can either be purchased for 99 cents of the visitor can subscribe to Napster's subscription service.
Philips/Norelco is marketing its new Bodygroom razor by focusing on what all men want: a bigger dick. Yes, following what the porn industry has known for years, the company is promoting the razor's ability to add an "optical inch" to one's manhood by making the trimming of that area simple, painless and rewarding size-wise. Forget five bladed razors. Gillette's beat that one to death. Now, it's all about removing body hair from hard to reach places and catering to men's obsession with size. Hey, woman want cleavage enhancing bras. Men ought to have a similar weapon at their disposal as well.
Madeleine Begun Kane has created song parody lyrics for a tune called Webmaster's SEO Lament which should be sung to the tune of "My Favorite Things" from The Sound of Music. If you work in search engine marketing, you'll find this amusing.
In reaction to a recent Burst media study that concluded the web to be the primary resource for information among the affluent, life insurance company AccuQuote, on their new weblog, wants to know what makes a good online life insurance ad. Not that AccuQuote uses them, but we'd recommend any life insurance advertiser to ditch pop ups and spasmodically flashing ad banners as a start. We'd also recommend creating banners that have price quote capability built in. So help a brand that honestly wants to know how to better its advertising.
Animal Magazine, the yardstick by which all New York culture is measured, has re-launched its website blog-style. Already, Animal's got high-jacked Facebook pictures of Moby hanging with a bunch of college hotties, a nod to Chelsea's apparent fixation with the male appendage and one of New York's finest mouthing off as only the finest can.
No doubt there are a multitude of political angles to Cape Wind's desire to place a bunch of giant windmills off the coast of Cape Cod the generate energy but this video from Greenpeace showing Senator Ted Kennedy paying whakamole with the windmills because they might alter the pristine view he has from his Hyannis mansion is, well, just funny. Apparently, Kennedy has buried an amendment into a Coast Guard bill that, if approved, would kill the Cape Wind project.