This isn't really new but it's worth noting The Weinstein Company, formed last October by Miramax founders Bob and Harvey Weinstein, has embraced the whole social media/online video thing and is promoting its movies on YouTube. Deep Focus handles the account. Up now are two trailers for Lucky Number Slevin, a trailer for Clerks II and, just added, a clip that includes the first eight minutes of Lucky Number Slevin. There's no need to rely on a studio website or movie trailers in physical theaters when you can get your trailer hundreds of thousand of additional people as in the case of Clerks II which has, to date, been viewed 217,505 times. Of course just one showing of one trailer on one day across, say, 2000 theaters with 150 theater-goers gets 300,000 views but hey, they're getting 217,505 more views then they might have had they not posted the trailer on YouTube.
Carat Fusion's John Szczur tells us, "One of the most challenging holes on the PGA Tour, the 17th hole at the Wachovia Championship held at Quail Hollow Club in Charlotte, NC. Carat Fusion developed this flash game to promote Wachovia's sponsorship of the annual tournament as well as create a viral marketing buzz for the Wachovia brand." We tried it and aceived par. Not bad, if we say so ourselves. Give a whirl.
To accompany its wacky TV commercial, Rexona, makers of Sure deodorant have launched a football fan site to coincide with the FIFA World Cup in Germany this summer. Just like in the commercial, in which animals go crazy, the site encourages visitors to create "fanimals" or crazy football fans.Once they've created these fanimals, they can be uploaded to appear in a version of the commercial. Of course, there's prizes too. A Klaxon horn and a digital camera.
Just launched ShopWiki, a search engine that crawls 120,000 stores to create its index of products, is using the anyone-can-edit Wiki format for the site's buying guides. In this manner, we suppose ShopWiki has jumped into the social media space. While it's not that different from a bunch of Amazon reviews, the Wiki is a single, ever changing document as opposed to a collection of individual comments/guides written by users and manufacturers. While we do like the concept of this shopping meets blogging concept, we wonder just how fluid we want our product information.
ShopWiki claims its search engine, which crawls the retailer's site rather than relying on a data feed, is more accurate and can provide better results to complex queries. Currently in beta, ShopWiki plans to go global in Fal 2006.
CareerBuilder, the job site that has a love affair with chimps, has had a feature called Monk-email for a while that lets people create video messages to send to their friends. Usually when companies engage in this sort of send-a-message-to-a-friend thing, the assumption is that the message will be private and only viewed by the intended recipient. Well, it seems that's not the case with CareereBuilder's Monk-e-mail. As Adrants reader Taariq Lewis tells us, one can very easily view any of the thousands of the individually created messages simply by changing a few of the numbers in the URL.
To accompany the new "America Runs on Dunkin'" re-branding campaign Dunkin' Donuts has launched the D Stop, a customer loyalty/entertainment type micro-site. Created by Captains of Industry in Watertown, MA, the D Stop features a various content, including a live action film, an animated short, video e-cards, a "Dunkin' Diagnosis" quiz, and a downloadable order form to somehow make getting your morning fix easier. The D Stop also gives Dunkin' customers a place to go to find out more about the Rechargeable Dunkin' Donuts Card, as well as a chance to win a $100 Dunkin' Donuts Card everyday until 5/11/06. OK, then.
In its continuing effort to make B to B high tech advertising less boring, Hanft Raboy & Partners has created another very un-high tech advertising-like promotion for its client Fortify Software. They've created a game called IT Defender during which the player (the guy in charge of network security) has to Pac-man his way around the office long enough to make it until 5PM before the boss catches him and drags him into a time-wasting meeting that causes various security breaches to occur. As one whose done a ton of high tech advertising, we can easily say, this rises above most.
Strawberry Frog wants all brand managers to be very successful brand managers and has launched VerySuccessfulBrandManger.com to help. The site's got everything from fashion tips to travel tips (forget yachts, it's luxury submarines, baby) to health tips (sleeping with subordinates is a very good thing, indeed) to wealth tips (it's all about choosing the right third world country to buy) to lifestyle tips (forget office interns, get a golf intern to drive your golf cart) to advice from Sir Monty Montague (when choosing between a welthy princess and a supermodel, Montague offer sage advice, "A bird in the hand is worth two in the bush. Take the hand of the one who is worth more and save the second for the bush, if you understand what I mean.")
Some in Canada are, apparently, taking issue with the representation of the country's indigenous people and have created a spoof site to call attention to the issue. While we don't claim to know a thing about Canadian politics nor what the site is trying to accomplish, we love spoofs and we know our neighbors to the North will explain it for us.
In reaction to ABC's announcement it would provide advertiser-supported free programming online without the ability to skip ads, Todd Copelvitz suggested ABC check out these things called DVRs and Slingbox which allows a person to access their DVR from anywhere in the world...and skip the ads. Now, Todd has a guest writer who likens the industry's missteps 100 years ago with the advent of radio to current missteps by broadcaster faced with the possibilities the Internet provides.
The writer wonder about ABC's mindset here writing, "...does anyone really believe that if you force me to sit through a commercial while watching one of these shows online that I'll really pay attention to it? Nope, I'll be checking my email, having an IM conversation and paying my bills online. Because that's how I use my broadband connection and any advertiser trying to get my attention has to understand that."