It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
Cable channel G4 is trying to breathe new life into the original Star trek series by creating an entertainment mash-up to use the buzz word of the day. Working with LA agency 72andSunny, G4 came up with a play-while-you-watch game called The Spock Market that allows viewers to buy, sell and trade shares of characters, aliens, gadgets and ships. Stock values change based on events in the episodes. Now that's a pretty cool way to get today's Internet geeks in tune with yester-year's Star Trek geeks. There's some funny stop-motion commercial that promote the whole thing which you can view here and here.
Media Plaza places Internet browsers beneath the surface of bathroom floors to there's somethinf to do while you take a load off. After all, there's not going to be any newspapers to read in the stall soon since there all converting to online so there's needs to be something to do while on the can.
We suppose putting up a site called Morningwood and covering it with bikini-clad women makes it perfectly OK to make a site that takes over three minutes to load. Yes, three fucking minutes just to...oh wait....you mean we get to squirt water on the girl, get her t shirt just wet enough so that it falls off? Well that's what we thought until we waited the three plus minutes only to be presented with "You Pervert!" It's an April Fools joke and a very late on at that. So if all you want to do is listen to a single from Morningwood's upcoming album, by all means, play the game. If not, you can skip this one. There's no happy ending to this game. But....we do give them kudos for keeping idiots like us drooling long enough to listen to their song. So after all that crap, we might just have to go out and buy their friggin' album. We don't know whether to thank or hate Adverblog for pointing us to this one.
Somebody, Jeremy Abbett according to Whois, went out and created a site that pits the large holding companies (Old Ones) against the independents (Young Guns). Lining up fpr the Old Ones are WPP, Dentsu, Omnicom, Publicis and Interpublic. Stepping on the field for the Young Ones are W+K, CP+B, Naked, Mother and Strawberry Frog. It's a game of strength as the Young Guns hurl media bombs (TV, Print, Net and WOM) at the business-suited Old Guns hoping to eradicate their asses from the world. While it's funny, it's also a pretty clear representation of what's going on in the ad agency world right now.
As it turns out, Jeremy Abbett is a partner at Truth Dare Double Dare, a design studio that probably hopes to eradicate the world of both Young Guns and Old Guns so it can take over all creation of the earth's marketing.
Extreme skating company Roller Warehouse hopes to jump on whats left of the MySpace bandwagon with an interesting promotion. Roller Warehouse's Rid D tells us, "We've created a news ticker that can be pasted within any MySpace page, and are rewarding any MySpacers who use this ticker with a 5% discount on any purchase. We think this is a great buzz-marketing effort, and we've already seen a significant increase in sales since implementing the program." Reviewing any typical MySpace page, it's clear members love their widgets so this Roller Warehouse widget would feel right at home.
Unilever's Sure Sport is getting Football (soccer) fans all worked up with a new video clip featuring all manner of wild animals and site that has anything and everything a football fan cold possibly wish for. Spend some time with it.
Advertising Age has a very cool new design. It feels much more contemporary and easier to dive into. It's taken on a wider width as many recent relaunches have. The headlines are easier to read. The redesigned email newsletters look great too. The contents of the print edition will be available to subscribers Sunday night. It's all a welcome change.
OK, that's it for all you teen-loving 30/40-something men. With the launch of a new stalker awareness campaign, News Corp. hopes to make MySpace teens completely aware of your shenanigans and boot you back to women your own age. Created by the Ad Council in 2005, the campaign will blanket Fox properties MySpace, Fox network, FX, National Geographic and Fuel TV. With the ever-imaginative tagline, "Don't believe the type," the ads point people to the National Center for Missing and Exploited Children's center website which then links to a page specific to the campaign. On that page are links to the PSAa, a game that aims to teach kids about the sketchiness on online profiles and an area with information for parents.
Blogs, podcasts, video, online photo albums, social networks, do-it-yourself ad campaigns. Increasingly people are creating more content than "mainstream media" companies. Consumers are creating ads, editing existing ones and proliferating them over YouTube and other sharing services. People are gaining more control over content and even how a company's brand is perceived. Is this a good thing? Is it a fad? Can is be managed? Should it be managed? Should brands allow consumers to "co-op" their brand? Should everything be a "conversation"? Should we completely say goodbye to traditional, top-down brand management? Are brands jumping on the social/conversational bandwagon because they believe in it, it's the latest fad or they are just trying to appear cool? There's a lively forum discussion about this topic in our forum section. Check out the discussion there or give us your thoughts in comments.