To accompany the new "America Runs on Dunkin'" re-branding campaign Dunkin' Donuts has launched the D Stop, a customer loyalty/entertainment type micro-site. Created by Captains of Industry in Watertown, MA, the D Stop features a various content, including a live action film, an animated short, video e-cards, a "Dunkin' Diagnosis" quiz, and a downloadable order form to somehow make getting your morning fix easier. The D Stop also gives Dunkin' customers a place to go to find out more about the Rechargeable Dunkin' Donuts Card, as well as a chance to win a $100 Dunkin' Donuts Card everyday until 5/11/06. OK, then.
In its continuing effort to make B to B high tech advertising less boring, Hanft Raboy & Partners has created another very un-high tech advertising-like promotion for its client Fortify Software. They've created a game called IT Defender during which the player (the guy in charge of network security) has to Pac-man his way around the office long enough to make it until 5PM before the boss catches him and drags him into a time-wasting meeting that causes various security breaches to occur. As one whose done a ton of high tech advertising, we can easily say, this rises above most.
Strawberry Frog wants all brand managers to be very successful brand managers and has launched VerySuccessfulBrandManger.com to help. The site's got everything from fashion tips to travel tips (forget yachts, it's luxury submarines, baby) to health tips (sleeping with subordinates is a very good thing, indeed) to wealth tips (it's all about choosing the right third world country to buy) to lifestyle tips (forget office interns, get a golf intern to drive your golf cart) to advice from Sir Monty Montague (when choosing between a welthy princess and a supermodel, Montague offer sage advice, "A bird in the hand is worth two in the bush. Take the hand of the one who is worth more and save the second for the bush, if you understand what I mean.")
Some in Canada are, apparently, taking issue with the representation of the country's indigenous people and have created a spoof site to call attention to the issue. While we don't claim to know a thing about Canadian politics nor what the site is trying to accomplish, we love spoofs and we know our neighbors to the North will explain it for us.
In reaction to ABC's announcement it would provide advertiser-supported free programming online without the ability to skip ads, Todd Copelvitz suggested ABC check out these things called DVRs and Slingbox which allows a person to access their DVR from anywhere in the world...and skip the ads. Now, Todd has a guest writer who likens the industry's missteps 100 years ago with the advent of radio to current missteps by broadcaster faced with the possibilities the Internet provides.
The writer wonder about ABC's mindset here writing, "...does anyone really believe that if you force me to sit through a commercial while watching one of these shows online that I'll really pay attention to it? Nope, I'll be checking my email, having an IM conversation and paying my bills online. Because that's how I use my broadband connection and any advertiser trying to get my attention has to understand that."
It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.
Cable channel G4 is trying to breathe new life into the original Star trek series by creating an entertainment mash-up to use the buzz word of the day. Working with LA agency 72andSunny, G4 came up with a play-while-you-watch game called The Spock Market that allows viewers to buy, sell and trade shares of characters, aliens, gadgets and ships. Stock values change based on events in the episodes. Now that's a pretty cool way to get today's Internet geeks in tune with yester-year's Star Trek geeks. There's some funny stop-motion commercial that promote the whole thing which you can view here and here.
Media Plaza places Internet browsers beneath the surface of bathroom floors to there's somethinf to do while you take a load off. After all, there's not going to be any newspapers to read in the stall soon since there all converting to online so there's needs to be something to do while on the can.
We suppose putting up a site called Morningwood and covering it with bikini-clad women makes it perfectly OK to make a site that takes over three minutes to load. Yes, three fucking minutes just to...oh wait....you mean we get to squirt water on the girl, get her t shirt just wet enough so that it falls off? Well that's what we thought until we waited the three plus minutes only to be presented with "You Pervert!" It's an April Fools joke and a very late on at that. So if all you want to do is listen to a single from Morningwood's upcoming album, by all means, play the game. If not, you can skip this one. There's no happy ending to this game. But....we do give them kudos for keeping idiots like us drooling long enough to listen to their song. So after all that crap, we might just have to go out and buy their friggin' album. We don't know whether to thank or hate Adverblog for pointing us to this one.
Somebody, Jeremy Abbett according to Whois, went out and created a site that pits the large holding companies (Old Ones) against the independents (Young Guns). Lining up fpr the Old Ones are WPP, Dentsu, Omnicom, Publicis and Interpublic. Stepping on the field for the Young Ones are W+K, CP+B, Naked, Mother and Strawberry Frog. It's a game of strength as the Young Guns hurl media bombs (TV, Print, Net and WOM) at the business-suited Old Guns hoping to eradicate their asses from the world. While it's funny, it's also a pretty clear representation of what's going on in the ad agency world right now.
As it turns out, Jeremy Abbett is a partner at Truth Dare Double Dare, a design studio that probably hopes to eradicate the world of both Young Guns and Old Guns so it can take over all creation of the earth's marketing.