To help promote its free music site/show, Stageside, Coca-Cola has signed a deal with Billboard R&B fave Ne-Yo to be the first feature artist on the the show. Subsequent episodes will feature other artists along with live concert footage and interviews. Each show will be subtlety branded by Coke. The segment with Ne-Yo is interesting enough but whether or not it gets peope to buy rather than file share his music is another story. Still, it's a good way for Coke to get its name in front of a hard to reach audience.
As if Citibank didn't already have enough problems with security breaches, it's now also suffering from contextual corrigendum (go ahead, look it up. We had to) and appears to be offering Brian, a visitor to a MySpace group about fibromyalgia, chronic pain and fatigue a credit card in the form on an ad that reads, "Chronic Feetigue." In reaction to seeing this, check out the suggestions Brian sent Consumerist for future contextual corrigendums such as AIDS - Annual Interest Depression Syndrome. Gotta love contextual advertising.
To both promote their community and to make members happy they joined in the first place, social site Tagworld has launched a program whereby members can apply to have their Tagworld site featured on an outdoor billboard the company has bought to promote its service. Here's one lucky Tagworld member that was pretty excited his site was chosen to be featured.
Random Culture points to a site called bit unfair, a gameshow-style site created for Oxfam to call attention to the unfair treatment of the poor in the world. In the game, if you label yourself rich, you always win. If you label yourself poor, you always lose. At the end of the game, you are told, "if you give a damn, give us your name." The site's not asking for money but simply trying to gather a collective voice they can take to the world's governments asking them to "change their policies towards people in extreme poverty." Draft London did the work.
Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.
Continuing its "God is Still Speaking" Campaign, the United Church of Christ (congregational) has launched a continuation of its campaign with a spot called Rejected that highlights the church's open acceptance of all lifestyles. This campaign also calls attention to the Church's dissatisfaction with ABC for rejecting its past ads and the network's seeming bias towards right-wing religious leaders such as Jerry Falwell, James Dobson and Pat Robertson and its exclusion of mainline religious voices. The campiagn points to a petition letter that will be sent to ABC asking the network to reconsider its stance on religious content and advertising. And, yes, they are advertising right here on Adrants.
88Slide is a short, daily video a trivia challenge that poses multiple choice question which are answered in the next day's video. Winners receive various gift certificates as prizes. 88Slide, hosted by Rachel, can be subscribed to through iTunes or received daily via cell phone. There's also a blog, an RSS feed and humorous outtakes.
To promote its teeth whitening White gum, Orbit has launched a kooky, new age site called Friends of Bright which is full of cult-like phrases such as "A dim brain is understandable but a dim smile is unforgivable, "He who lives in a dark house should chew more Orbit White" and "Brightness in not a destination, it is a way of life." There's a folksy sing-along, weird videos, ringtones and a section to sign up and become a member complete with photo uploader and profile creator. It's just weird enough to be effective in our humble opinion. The site was created by EVB, creators of the Old Spice When She's Hot and the very, very cool Winterfresh Cool Breath Power.
Guys, and we do mean guys, this is painful. Very painful. But, very funny as well. To promote the Swedish teen film, originally called Hip Hip Hora, a movie that follows a 13 year old girl to a party where she does the usual teen things like get drunk and get hit on by older, 14-year-old boys, a microsite, under the new name of the film, The Ketchup Effect, was launched which contains a video caused us to mention the word "pain." It's not exactly the kind of teaser you see emanating from the U.S. which, of course, is why it's so good. Give the teaser a look.