Lynx Gets Guys to Click For Chicks

girl_body.jpg

Objectifying women as only Lynx can and reducing them to a click on drooling guy's clickers, the company has teamed up with Har Mar Superstar to somehow tie all this clicking into a Click Chick contest to win a night in a five star London hotel along with stretch limo and a trip to a top London club. Hey, we supposes that's prize enough for navigating through the Flashturbation site and suffering Har mar's attempts at humor.

by Steve Hall    Mar-31-06    
Topic: Online, Promotions



Data Addicts Anonymous Brings Levity to Boring Retail Data

data_addicts.jpg

Acknowledging that data can be pretty boring and suck the life out of anyone who has to live with it for their job, retail data company Trade Dimensions has launched Data Addicts Anonymous, a site the offers help for data dweebs who can't get their heads out of a spreadsheet. With a video that has a Dad locking himself away from his family to poor over data, a six step program for "data healing," motivational posters and treatment options, the site brings some levity to an extremely boring topic. We especially like the pixelated image on the site that speaks directly to a data hound's inability to "see the forest through the trees."

The site will be promoted within the retail industry with a print campaign and direct mail postcards. The work was created by Via Worldwide.

by Steve Hall    Mar-31-06    
Topic: Good, Online



Mickey's Tells Visitors What Not to Do

mickeys_small.jpg

Miller Brewing has put a bit of money behind its Mickey's beer brand in the form on a new website that takes a bit of an opposite approach by telling visitors what not to do when it comes to drinking beer, talking about beer and clothing. Of particular educational value is a video in the What Not to Say section in which one guy says in response to a hot girl they see on TV, "My Mom's way hotter than that." And speaking of hot, what would a beer site be without the requisite hottie in the form of wallpapers, screensavers and buddy icons. Perhaps best of all are the points of advice given by Mickey's Vice Chairman Norwood Browne McManus IV. It's far better than most other beer site.

by Steve Hall    Mar-30-06    
Topic: Desktop, Good, Online



NYU Student Agency Sparkplug Creates Honda Fit Promotion

honda_fit_sparkplug.jpg

New York University student-run ad agency Sparkplug has created a promotional campaign and event called Make Room for the Fit which promotes Honda's new subcompact Fit. The agency created a mocrosite that contains a rap-ish video that's so bad it's good or so good it's "bad." We can't decide. It all promotes an April 6 event at Gould Plaza where students can check out the Fit, grad a pizza from Mercato and crank up on Red Bull. If you're in the area, stop by and see what Sparkplug came up with. We'll will say it's far better than our lame college print ad for some Dodge we, or should I say my teammates, came up with.

by Steve Hall    Mar-30-06    
Topic: Events, Online, Promotions



McDonalds' McMornings A Let Down

mcmornings.jpg

We were optimistic, though we're not sure why, the the McDonald's McMornings might be something special but the first thing we were greeted with was The Excuse Generator 3000, one of those lame, so five years ago, excuse letter generators for people without enough spine to stand up for themselves when their boss asks them why they were late to work. Of course that could all be due to some ingenious use of cookies automatically landing anyone coming to the site after, say, after 9A in a given time zone on that page.

more »



Coke Launches Music Show, Features R&B Artist Ne-Yo

ne_yo_coke.jpg

To help promote its free music site/show, Stageside, Coca-Cola has signed a deal with Billboard R&B fave Ne-Yo to be the first feature artist on the the show. Subsequent episodes will feature other artists along with live concert footage and interviews. Each show will be subtlety branded by Coke. The segment with Ne-Yo is interesting enough but whether or not it gets peope to buy rather than file share his music is another story. Still, it's a good way for Coke to get its name in front of a hard to reach audience.

by Steve Hall    Mar-28-06    
Topic: Brands, Good, Online, Product Placement



Contextual Corrigendum Continues

chopchronic.jpg

As if Citibank didn't already have enough problems with security breaches, it's now also suffering from contextual corrigendum (go ahead, look it up. We had to) and appears to be offering Brian, a visitor to a MySpace group about fibromyalgia, chronic pain and fatigue a credit card in the form on an ad that reads, "Chronic Feetigue." In reaction to seeing this, check out the suggestions Brian sent Consumerist for future contextual corrigendums such as AIDS - Annual Interest Depression Syndrome. Gotta love contextual advertising.

by Steve Hall    Mar-28-06    
Topic: Bad, Online, Strange



Tagworld Builds Community And Promotes With User Billboards

tagworld_billboard.jpg

To both promote their community and to make members happy they joined in the first place, social site Tagworld has launched a program whereby members can apply to have their Tagworld site featured on an outdoor billboard the company has bought to promote its service. Here's one lucky Tagworld member that was pretty excited his site was chosen to be featured.

by Steve Hall    Mar-28-06    
Topic: Consumer Created, Good, Online, Outdoor



Oxfam Game Calls Attention to Global Poverty

bit_unfair.gif

Random Culture points to a site called bit unfair, a gameshow-style site created for Oxfam to call attention to the unfair treatment of the poor in the world. In the game, if you label yourself rich, you always win. If you label yourself poor, you always lose. At the end of the game, you are told, "if you give a damn, give us your name." The site's not asking for money but simply trying to gather a collective voice they can take to the world's governments asking them to "change their policies towards people in extreme poverty." Draft London did the work.

by Steve Hall    Mar-28-06    
Topic: Games, Good, Online



Topps Launches New Campaign For Bazooka Bubble Gum

bazooka_logo.jpg

Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.

by Steve Hall    Mar-27-06    
Topic: Campaigns, Online, Television










Featured FREE Resource: