List size is one of the strongest predictors of email response rates, including both open and click-through responses, according to a new study by email service provider ExactTarget (yes, ExactTarget advertises on this site all you transparency freaks). There appears to be an inverse relationship between list size and email responsiveness. According to the study, open and click-through rates both decrease steadily as list size increases. Exact Target claims this is indicative that list segmentation should be considered as list size grows. You can check out the entire study here.
Advertising For Peanuts highlights and ongoing self-promotional campaign, Bang the Streets, for Modernista, the Boston agency that just won a big chunk of Cadillac business. The campaign encourages people to place the agency's trademark red exclamation point, which the agency will send to anyone that requests it, anywhere they like, take a picture of it, send it in and Modernista will highlight it on the Bang the Streets site. Potential Photoshop trickery and defacing public property issues aside, We kinda like this campaign.
Steve Jobs is very happy today. A new study has revealed that people are cheap and would rather watch an ad to get a free TV download than pay for the download. The study, conducted by Frank N. Magid Associates, found 54 percent would be more likely to buy an iPod if they could download TV programs with a :30 included or free. 72 percent of people already planning to buy an iPod would be more likely to download an ad-supported TV program than pay for it.
If a girl signed up for this Plastic Assets credit card, we wonder if a Paris Hilton spending level would cause her breasts to explode or, perhaps, hang to her knees. Yes, The Plastic Assets credit card offers FeelGood Points for each dollar spent which can be redeemed for various surgeries such as tummy tucks, lips injections and breast implants. Applicants can sign up for various card programs ranging from the B card to the DD card. Yes, of course this site is fake and was created solely for the purpose of climbing to the top, which it did, of The Huffington Post's Contagious Festival. It also appears to be created by or at least sponsored by AOL as their banners are plastered all over the site. AdFeak links.
We wish FastClick/ValueClick, Casale Media and all other ad networks and their advertisers would take note of a recent ad campaign by Australian agency NetX for Virgin's sponsorship of Clean Up Australia Day which placed blank ad banners all over Australia's Yahoo home page this past Saturday. The ads remained blank unless the mouse was rolled over them which then revealed the messaging you can view here.
Please. PLEASE ad networks and cheesy advertisers, is there really any need at all to place vibrating banners and pop unders which defy blockers? Do you care about consumer sentiment? Your brand? Have you no pride in the industry you represent? Or is it that you don't give a shit and you'll take money from anyone who has it? I thought so.
CBS SportsLine in partnership with CBS Sports, CSTV and the NCAA today launched NCAA March Madness on Demand, an online video player that will stream the first 56 games of the 2006 NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports beginning on March 16th. The broadcasts will be available on NCAASports.com for free. Users can also access MMOD via links on CBS SportsLine and CSTV.com.
CBS thinks MMOD will attract one of the largest audiences in the history of live streaming events on the Internet. Capacity will be available to provide millions of video streams over the course of the Tournament but to manage the anticipated demand during Thursday and Friday, March 16th and 17th, access to the MMOD video player will be managed using a "virtual waiting room." When demand exceeds peak capacity virtual lines will form. Viewers need to apply for a VIP status to insure quicker access.
Umm...wouldn't it be a hell of a lot easier to just turn on the TV?
We're told this is a viral effort from Coke. It's a video called The Mouth which shows a bunch of guys (agency creatives goofing off perhaps?) talking into their video camera phones while pointing their phone at another camera to capture it all. The video ends with a product shot of Coke and a guy drinking a bottle of Coke while filming himself doing so. Weird. But weird usually works. Pointless does too. In fact, this could easily be swapped out for a cell phone company promoting its video cam. The video, posted on YouTube March 2, now, as of March 5, has 16,000 views. Hardly network television numbers but we'll watch where it goes.
Idea Grove points us to an interesting little ad clip for Salt lake City, Utah gun shop Totally Awesome Guns & Range which has garnered 53,000 views on Flurl as of March 5. The video poses as a bad horror movie trailer and humorously closes with "A horror movie doesn't have to last two hours as long as you have a quality firearm." While humorous, this one's sure to get anti-gun folk up in arms...wait...not arms....they don't do arms. But they'll definitely be pissed. Watch it here.
With its usual wit, Axe has come out with yet another quirky promotion, this time, for its Axe Snake Gel, an exfoliating shower gel. A site called The Order of the Serpentine was developed to provide support for guys who have suffered from the "questionable hook-up." For any guy that's rolled over in the morning and wished he'd never hopped into bed in the first place, this site functions as a support group of sorts with an in-depth look at the history of questionable hook-ups and a look at the genesis of The Order of the Serpentine. As always, it's good stuff.
Laughably describing AOL as some sort of "icon of pop culture," Mercedes Benz has signed a deal with AOL to "spotlight a new generation of artists through the premier online music destination AOL Music." Mercedes-Benz and AOL Music launched "On Our Radar," a feature that lets fans wallow in discovery of new music. It's part of the car manufacturer's yearlong collaboration with AOL Music on its Breakers program, which showcases a selection of developing artists. The partnership will promote the new Mercedes-Benz C-Class while bringing new artists to what Mercedes and AOL believe to be "the eyes and ears of trendsetting, young music fans."