We're told this is a viral effort from Coke. It's a video called The Mouth which shows a bunch of guys (agency creatives goofing off perhaps?) talking into their video camera phones while pointing their phone at another camera to capture it all. The video ends with a product shot of Coke and a guy drinking a bottle of Coke while filming himself doing so. Weird. But weird usually works. Pointless does too. In fact, this could easily be swapped out for a cell phone company promoting its video cam. The video, posted on YouTube March 2, now, as of March 5, has 16,000 views. Hardly network television numbers but we'll watch where it goes.
Idea Grove points us to an interesting little ad clip for Salt lake City, Utah gun shop Totally Awesome Guns & Range which has garnered 53,000 views on Flurl as of March 5. The video poses as a bad horror movie trailer and humorously closes with "A horror movie doesn't have to last two hours as long as you have a quality firearm." While humorous, this one's sure to get anti-gun folk up in arms...wait...not arms....they don't do arms. But they'll definitely be pissed. Watch it here.
With its usual wit, Axe has come out with yet another quirky promotion, this time, for its Axe Snake Gel, an exfoliating shower gel. A site called The Order of the Serpentine was developed to provide support for guys who have suffered from the "questionable hook-up." For any guy that's rolled over in the morning and wished he'd never hopped into bed in the first place, this site functions as a support group of sorts with an in-depth look at the history of questionable hook-ups and a look at the genesis of The Order of the Serpentine. As always, it's good stuff.
Laughably describing AOL as some sort of "icon of pop culture," Mercedes Benz has signed a deal with AOL to "spotlight a new generation of artists through the premier online music destination AOL Music." Mercedes-Benz and AOL Music launched "On Our Radar," a feature that lets fans wallow in discovery of new music. It's part of the car manufacturer's yearlong collaboration with AOL Music on its Breakers program, which showcases a selection of developing artists. The partnership will promote the new Mercedes-Benz C-Class while bringing new artists to what Mercedes and AOL believe to be "the eyes and ears of trendsetting, young music fans."
Adverblog points to a little facial suckage contest called Kiss Off created by Dutch agency Qi for its client Stimorol Chewing Gum. It's a typical challenge game in which you choose your kissing character, your friend's character and the type of kiss. The challenge is then sent via email to the friend for viewing. The ubiquitous iPod is offered as a prize if your kiss is good enough. Britney won't be sending it to Kevin anytime soon.
Today, the celebrity-fueled Aids One campaign launched a new :30 video online on the AOL properties AIM Today, AOL.com/Television and TMZ. Tomorrow, the campaign will spread to AOL.com and the AOL service. All ad space has been donated by AOL. Celebrities appearing in the campaign include Tom Hanks, George Clooney, Jamie Foxx, Cameron Diaz, Penelope Cruz, Brad Pitt, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono.
Beginning March 13 and continuing for six and one half months during episodes of Procter & Gamble Productions' Guiding Light and As The World Turns on CBS, a multi-digit numerical code will appear on screen which viewers can match with the code they obtained off DaytimeDollars.com to win $500. It's a win-win straight forward strategy to increase viewership and ratings providing increased visibility of Procter & Gamble's and other advertisers' products as well as potentially increased ad revenue for CBS.
Chris Thilk who writes the Movie Marketing Madness weblog has compiled a list of five tips movie marketers should heed when launching a movie marketing campaign. Chief among the tips is the recognition that the studio is not nor should be the sole source of information and content about a given movie. Thilk suggests studios should acknowledge and link to other sources of information about a movie rather than pretend the studio's website is the only place for movie info. He also says studios should make use of RSS to push out updates and deliver added information rather than require a movie's fans to remember to return to the site. Thilk also says studios should take an active role in joining the ongoing online conversation about a movie by searching Technorati for mentions and responding to what's being said about the movie.
Staedtler writing implement company has launched a campaign in Australia to increase use of its products. The only domestic manufacturer of pens and pencils in the country, Staedtler faces competition from the all mighty keyboard, those pesky imports and the death of the handwritten letter. Acknowledging this, Staedtler, with help from Host, have created a campaign that leverages dependence on the keyboard for correspondence. The campaign consists of a site on which visitors can craft a handwritten message and have it mailed to a friend (in Australia) but the return address will be that of the website from which the note originated. Host hopes this spirals and causes recipients to visit the site, create their own notes and spread the campaign exponentially.
The site will also be promoted with print ads and handwritten notes placed in public places throughout Melbourne and Sydney. We're not quite sure how continually driving people to a website to create digital notes will increase sales of physical pens and pencils but, like, whatever. It'll be fun to watch the whole country pen-pal'ing itself.
Hoping to stand up as a model against software-install spyware, Santa-Barbara-based onCommercials has introduced a formalize revenue share model with aims to "official-ize" software-install advertising. Software developers can use onCommercials code to display commercials during the loading process of their software. Each time the application is started a commercial will be shown, dynamically chosen by onCommercials serving technology.