Nike announced today the release of an interactive music video featuring moves from the Nike Rockstar Workout - Hip Hop™ by celebrity director/choreographer Jamie King and music from Def Jam singer Rihanna. Ad Age Interactive Agency of the Year R/GA worked alongside Nike to create this interactive music video for NikeWomen.com. The video, part of a larger branding campaign to launch the Spring '06 fitness dance collection, allows users to step behind the scenes and learn the dance moves seen in the video, straight from celebrity director/choreographer Jamie King. Hey, we just like watching Rihanna. The interactive portions are actually quite hilarious if you like watching choreographers "break it down" for you.
To support the launch of the Motorola RAZR V3x, the company has launched What is Razr Speed, a game site that demonstrates how the new phone...well, allows you to "capture a moment of complete clarity." In the game, the player must capture the flying Motorola logo first at a fast speed, then at a slower Razr Speed. The game was created by Howorth Communications' Digital Lifestyle Group.
Accompanying the launch of a the phone is a new report, called Generation HERE, commissioned by Motorola Mobile Devices which explores the impact of 3G (Third Generation) mobile phones technology on society around the globe. From romance to community to flirting to information gathering to basic safety, the report examines how embedded the mobile phone has become in people's lives.
Jaunted points to a Scottish Tourism Board promotion called Date A Hot Scot where visitors can vote for the hottest Scot on the site and earn the chance to win a free trip to Scotland. And, by taking a quick survey, visitors can gain an additional entry into the drawing. It appears, though, Scotland is only interested in attracting women to its country.
There's consumer-generated brand love and then there's consumer-generated brand hate. Web hunter Bucky Turco sent us this funny example of the latter in which the Scion is lambasted for it's boxiness and labeled a retarded mini van that plopped out of some fat guy's ass. Give it a watch here. Click Watch This Movie.
JUXT Interactive has created a site for music channel fuse called Just For the F of It, a co-branded site in participation with cable providers that will help cable ISPs reach a younger demographic by leveraging fuse content. Content will include featured bands, fuse programming highlights, and the musings of Mark Hoppus, the former Blink 182'r who has built a huge fan base in the blogosphere. It also introduces future web stars Francois the French Ferret and the Fugly Fairy, and offers desktop icons, downloadable stickers, and Easter-egg music downloads. While the site's interesting, it, unfortunately, is no MySpace killer yet. But that's really not the point. It's goal is to provide an actual reason for someone to go to their usually dreadful looking cable ISP's site.
Steve Rubel points to a brand's worst nightmare, Buzz-O-Phone, a service that collects opinions "about a product, service, brand or company? You know, something you either really, really love or really, really hate?" Basically, it's a centalized bitching center that converts the bitching into a podcast for the world to subscribe to making it even more difficult for brands to anachronistically attempt to control their message.
The service was created by Matt Galloway as a means to explore word of mouth. While some brands may initially suffer from pinheads who have nothing better to do in life than complain, it won't be long before brands in the know begin to game the system seeding it with oh-so-glowing commentary on their brand ot product.
Boing Boing points to an act of lunacy on the part of Miller Brewing which hunted down a person who used a throwaway email address to enter a contest the brewer was hosting so she could avoid future marketing messages from Miller. Apparently, Miller didn't like being tricked, found the user presumably through some sort of IP tracking and sent her this email which read, in part, "We have performed an electronic change of address to update our records so that we can continue to send you special offers, promotions and announcements via email." We'd like to speak with the person at Miller who actually wrote and/or approved this to se just what it's like to be so disrespectful to one's customer.
UPDATE: Ad-Verse takes a detailed look at this, offers more details on how Miller supposedly does this, why they do it and why he calls this crap sociopathic marketing.
Rapping about babies and quirky coffee moments are the subject matter in two hilarious promotional commercials (1, 2) for BBC Three's new comedy sketch series Snuff Box. The series is written and performed by Matt Berry and Rick Fulcher. Since we don't live in England, we have no idea who these guys are but if their show is as funny as their promos, we're sure it'll get a few viewers.
Grammar-challenged Adpunch points to a refreshing campaign from Granger Community Church which is promoting a five-week discussion series called Pure Sex during which the church will openly support its belief that God wants everyone to have great sex. The series will cover topics such as porn, lust and whether to inform your spouse about your latest trip to Vegas.
The series is being promoted with a billboard campaign which points to a microsite called MyLameSexLife on which sex's fun factor is gleefully lauded.
We don't no whether to thank or hate Bucky Turco for bringing this feeble excuse for an online game for Pony to us. Called Teddy's Revenge, the game is supposed to somehow extend the company's "Rise Up Now" theme and involves the simplistic control over a character that walks, jumps and adhere's graffiti to storefronts. Pointless. Useless. Utter waste of marketing dollars. To satisfy curiosity, can someone please explain the point of this game and, if you had any involvement in it, what it's supposed to accomplish?