Subway Does Singing Auditions Thing for $5 Footlongs.

5-footlong.jpg

Subway's whoring for musical auditions to promote its $5 footlongs over the interwebs. And while the topic matter makes every entry cheesy by default, that's not to say all them are bad.

Vote for favourites or unlock "bonus exclusive bloopers."* There's a line fresh out of the buzzword generator. =P

more »

by Angela Natividad    Apr-28-09    
Topic: Campaigns, Online, Video



I'm a Little Short, Can You Spot Me a Hug?

iaaw.png
In an Absolute world, we wouldn't need money. At least in London with this latest promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here.) Not sure it would fly here, maybe though:

"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."

more »

by Bill Green    Apr-22-09    




Contextual Sadness.

briquets.jpg
This stuff writes itself, doesn't it. *sigh* What's the penalty for being subhuman again? Oh yeah, eight years with time served. *double sigh*

(Via.)

by Bill Green    Apr-22-09    
Topic: Online, Strange



Green Eyed World, PhotoBucket's Delusions of Relevance, Adweek v AdAge

dora_the_explorer_31709-200x316.jpg

- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.

- How to nail an interview. (Complete with hidden camera footage!)

- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."

- Pharma popped in PPC prevarication shakedown.

- PhotoBucket tries breaking TwitPic territory. Good fucking luck.

- Adweek v AdAge.

- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.

by Angela Natividad    Apr-17-09    
Topic: Brands, Campaigns, Celebrity, Online, Trends and Culture, Video



Candystand Makes Mah Jongg Game for Toyota Venza.

mah-jongg-venza.jpg

Because that makes perfect sense, yeah? Tap those old marmies where they like it best: on their itchy little gambling fingers.

Better that they play under the warm glow of Internets and not in the garage -- which should really be housing a Toyota Venza, not a cheap green foldout poker table.

by Angela Natividad    Apr-16-09    
Topic: Brands, Games, Online, Promotions



VideoEgg Introduces Expand-O-Matic Ad Unit Twig

twig_in_action.jpg

"New Ad Stays in View While Users Scroll, Making Content Work Harder for Brand Advertisers" Well that, from a VideoEgg press release, ought to go over well. Um, no. So, yea, everyone has to make money and ads, though becoming less important, are part of that equation. Enter Twig.

VideoEgg CMO Troy Young explains, "Twig addresses a key challenge in the online media environment--ads that aren't in frame long enough to drive user engagement. By offering a unit that's always in view, VideoEgg provides bloggers and publishers with a powerful new way to monetize content. Like everything we do, Twig is performance based and expands to a highly rich full-page experience, so brands love it as well."

We were all ready to hate this new ad unit until we saw it in action. It's very subtle. it sits at the top (or the bottom) of the page much like the Google Friend Connect bar does here on Adrants. When you roll over it, it expands to a full page unit with video. For sure, many will hate it. But there are far worse ad units out there compared to this one.

Thoughts?

by Steve Hall    Apr-16-09    
Topic: Online



Homeless Frank Gets a Grand to Sniff Out PCs

homeless-frank.jpg

Microsoft's objectively douchey "Laptop Hunters" was overripe for parody from moment of launch, hence this spoof featuring Homeless Frank, who's offered a grand to buy a PC.

He's surprisingly savvier than the ever-certain Giampaolo -- who, as you recall, gets all wiggy about computers with built-in cameras. In contrast, the discerning Homeless Frank is all, "Second-rate Korean components. Terrible anti-virus software." He also manages to give Apple its props without calling the laptops "sexy."

Sucks about that chronic cough though.

Just a wee bit o' magic, brought to you by Landline TV.

more »

by Angela Natividad    Apr-16-09    
Topic: Online, Spoofs, Video



Trump Lends Moody Scowl to Lifelock Campaign

donald-trump-lifelock.jpg

Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

more »

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Promotions



Cracked-Out Rabbits Spot-Check New Grand Scenic

psycho-rabbits-renault.jpg

Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."

Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.

more »

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Volvo's In-Ad Twitter Feed, Linds Spoofs Self, BK Upsets the Mex

lindsay-lohan-eharmony.jpg

- Volvo embeds Twitter feed into YouTube ad. (Via.)

- The Domino's YouTube brand bust.

- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...

- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)

- Burger King pisses Mexico off. *condescending sigh.* What else is new.

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Celebrity, Online, Political, Social, Spoofs










Featured FREE Resource: