Ever been to Disneyworld? Ever been on the GM Test Track ride? Then you know exactly what you're getting into with this Tribal DDB London-created online game, The GTI Project. It's to hype the launch of Volkswagon's new Golf GTI Mk VI.
While the work is inspired by the Golf's invention back in the seventies when VW engineers sequestered themselves in a secret room in their spare time to design the first generation Golf...it's a digital version of GM's Test Track Disney ride.
Not knocking the work and we are a VW fan having owned three but if we had to choose the best ride, we'd have to go with GM's real world version. Of course, not everyone can go to Disney all the time so let's just thank Tribal DDB London for providing us a digital alternative.
Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.
- Dollplay for Dollhouse, ARG-style.
- Sprint's YouTube-tastic human clock. (Saucy.)
- Calling all yelpers. No, not the hipster elitist resto-reviewers.
- Yahoo Sideline is an app that lets you keep track of Twitter searches you make often, updates them in real-time, and lets you skim them in tandem. Think TweetDeck for the buzz-thirsty. (More thoughts at Mashable.)
To promote its Versa handheld, LG's offering users a trip to Vegas if they upload a 12-second vid of their cell phone vice on LGVersaVice.com.
The vices of others appear in a clickable mobile phone gallery; suck in the sin without worrying whether somebody's drawn-out story is gonna eat two minutes of your life. (Time constraints FTW!)
Confessions range from the mundane ("manima" checks Twitter and Facebook from the toilet ... but who doesn't?) to the insane (when "bateatsbat" wants to cut ties with crappy dates, she tells the dudes she has AIDS).
It's live paintball, everybody, brought to you by a handful of creatives: Brigham White, Richard Fleming, Aaron Mcguire and Taran Chadha, who lives in Boulder -- the rock under the shadow of CP+B.
From The Denver Egotist:
"At ShootTheBanker.com, angry humans queue up behind other angry humans (much like the line at the post office) for their chance to aim and fire a paintball gun at a live actor playing the role of "banker" on a faux stage. All while he fires his best shit-talk back at you. Before you go postal for real, give this thing a whirl. Ah, America."
- Magnetic poetry a la Twitter.
- TV ads buoy Hulu.
- Mobile e-commerce barcode thing.
- Plugging value matters. Especially now.
- Thanks to a simple enough idea floated by this guy right here, El Pollo Loco decides to accept the KFC-Oprah coupon. (Okay, only on Mother's day. Still: coup, baby, COUP!)
- Stoned? Jack's yer man.
- Sears and Kmart go "My" way.
- Palm Pre to associate heavily with Facebook.
- MTLB: righting fast food wrongs, one tweet at a time.
- All you need to know about Twitter. Minus this crap.
- No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.)
- Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >
We had Motrin Moms. Now we have Momicillin which, unlike the...um...vociferously vehement personality of the whole Motrin Mom thing, promises to be constructive and helpful. We specially like the drug label-style verbiage the site uses. As an example, here's the About section, which they call "Indications."
"Momicillin is indicated for the treatment of crankiness, confusion, self-doubt, body-aches, memory loss, fatigue or general malaise due to excessive exertion or repetition during job-related activities. These activities may include, but are not limited to: binky finding, goop removing, conflict negotiating, facial contorting, bum wiping, boo-boo kissing, block stacking, carpooling, and monster slaying."
Five writers promise to deliver "straight from the trenches" humor and advice. Oh and that headline
- 7 deadly sins of social media.
- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.
- Fingerpainting with Adidas.
- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.
- R/GA gets Agency of the Year at the 13th annual Webby Awards.
- El Pollo Loco vs KFC. Somebody fucking kill us.
- Something about the depths of hell.
- Happy mother's day from MomsRising.org.
- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.
Say hello to "Chromance," a short vid by Superfad for Google's Chrome browser.
Never mind that Chrome's shine faded months ago. A clear storyline and a soft relatable protagonist brings even the rustiest of logos back to race-quality lustre.