We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.
Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.
Here's a brand we haven't thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain't changed a bit.)
Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don't have debilitating eating disorders, yesterday AKQA launched "Bring the Zing," a digital campaign that weds the white stuff to online activity.
"Zingers" is an archaic word for "witty comebacks," given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the 'net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.
Give it a whirl and let us know what you think. As demonstrated by this post, we're clinically incapable of being witty this early in the morning.
- Stop soot (by Underground Advertising of San Francisco).
- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.
- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.
- When to delete a nasty blog comment.
- Pretty paper dioramas.
- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."
Ever been to Disneyworld? Ever been on the GM Test Track ride? Then you know exactly what you're getting into with this Tribal DDB London-created online game, The GTI Project. It's to hype the launch of Volkswagon's new Golf GTI Mk VI.
While the work is inspired by the Golf's invention back in the seventies when VW engineers sequestered themselves in a secret room in their spare time to design the first generation Golf...it's a digital version of GM's Test Track Disney ride.
Not knocking the work and we are a VW fan having owned three but if we had to choose the best ride, we'd have to go with GM's real world version. Of course, not everyone can go to Disney all the time so let's just thank Tribal DDB London for providing us a digital alternative.
Remember when dodgeball was just a stupid game you played in gym class when the teacher didn't feel like teaching you anything that actually had to do with physical education? Well those were the days. Thanks to a movie and a bunch of people not interested in playing "real" sports, it's now become a popular sport. Which, of course, means it's now part of an ad campaign.
- Dollplay for Dollhouse, ARG-style.
- Sprint's YouTube-tastic human clock. (Saucy.)
- Calling all yelpers. No, not the hipster elitist resto-reviewers.
- Yahoo Sideline is an app that lets you keep track of Twitter searches you make often, updates them in real-time, and lets you skim them in tandem. Think TweetDeck for the buzz-thirsty. (More thoughts at Mashable.)
To promote its Versa handheld, LG's offering users a trip to Vegas if they upload a 12-second vid of their cell phone vice on LGVersaVice.com.
The vices of others appear in a clickable mobile phone gallery; suck in the sin without worrying whether somebody's drawn-out story is gonna eat two minutes of your life. (Time constraints FTW!)
Confessions range from the mundane ("manima" checks Twitter and Facebook from the toilet ... but who doesn't?) to the insane (when "bateatsbat" wants to cut ties with crappy dates, she tells the dudes she has AIDS).
It's live paintball, everybody, brought to you by a handful of creatives: Brigham White, Richard Fleming, Aaron Mcguire and Taran Chadha, who lives in Boulder -- the rock under the shadow of CP+B.
From The Denver Egotist:
"At ShootTheBanker.com, angry humans queue up behind other angry humans (much like the line at the post office) for their chance to aim and fire a paintball gun at a live actor playing the role of "banker" on a faux stage. All while he fires his best shit-talk back at you. Before you go postal for real, give this thing a whirl. Ah, America."
- Magnetic poetry a la Twitter.
- TV ads buoy Hulu.
- Mobile e-commerce barcode thing.
- Plugging value matters. Especially now.
- Thanks to a simple enough idea floated by this guy right here, El Pollo Loco decides to accept the KFC-Oprah coupon. (Okay, only on Mother's day. Still: coup, baby, COUP!)
- Stoned? Jack's yer man.
- Sears and Kmart go "My" way.
- Palm Pre to associate heavily with Facebook.
- MTLB: righting fast food wrongs, one tweet at a time.
- All you need to know about Twitter. Minus this crap.
- No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.)
- Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >