GM Paints 'New York Post' Yellow For New Corn-Based Fuel


With the tagline "live green, go yellow" GM, today, has painted the homepage of the New York Post's online site along with other sites such as the Austin American-Statesman yellow to promote the company's E85 ethanol-fueled vehicles of which there are already 1.5 million on the road. The vehicles can run on either gasoline or the new E85 fuel. E85 fuel is 85 percent ethanol and 15 percent gasoline and is made from U.S.-grown corn and other grains. The company will introduce and promote more E85-capable vehicles mid-2006.

The yellow takeover and the ads point to a live green go yellow microsite where visitors can find out about the fuel's benefits, how it's made, what vehicles will run on it, play a Stalk Car Race game, see the TV and print ads and get live green go yellow goodies.

by Steve Hall    Feb-10-06    
Topic: Brands, Campaigns, Online, Television

Old Spice 'Mix Your Own Video' Makes Her Hot


Old Spice has created a site called When She's Hot that lets visitors mix their own video using supplied images, clips, beats and scratches. Of course, Old Spice being a men's product, the video clips are filled with shots of a well-bootied woman shaking her ass in slo-mo as well as a "director's cut" that's got all the ubiquitous "too hot for TV" boob shots, butt grabs and gyrating "do me" hip thrusts.

by Steve Hall    Feb- 9-06    
Topic: Consumer Created, Good, Online

Agency Valentine Card Wallows in Cassette Mix Tape Nostalgia


For those of you from the cassette tape days, you might find this Valentine's Day card from Exopolis a little bit of fun. Back in the day, kids placed their cassette tape recorders next to their clock radios to record their favorite songs while playing DJ making cheesy mix tapes for their friends. Exopolis has taken that practice digital providing a cassette tape juke box of sorts with classics like Hall & Oates' Kiss on my List and our fave, The Divynls' I Touch Myself.

by Steve Hall    Feb- 9-06    
Topic: Agencies, Good, Online

Movie Promo Lets Players Go Down on Paul Walker's Wife


While it takes way too much work to get to the payoff, this online game, tipped to us by Sanj and covered by Defamer, for Paul Walker's new movie, Running Scared, let's you play Paul Walker in a Grand Theft Auto-style game with the prize go down on Paul Walker's wife. Trouble is, you have to jump through age verification hoops, use a cheat code and play a bit of the game before you can bring the wife to a screaming orgasm. Not exactly the kind of movie promotion the MPAA will be fond of but the movie's target audience, horned up middle school boys will love it.

by Steve Hall    Feb- 9-06    
Topic: Games, Online, Promotions

Agent Provocateur Debuts 'Tied Up at the Office'


Perhaps living up to the notion the trailer's better than the actual movie or, perhaps, we've just been teased so much by the trailer we've detached ourselves from the intended effect, the full length version of Mike Figgis' film for Agent Provocateur, released today, seems to fall short - just an extended version of the trailer. That said, if you haven't seen it yet, find a private, secluded spot and be prepared to be very aroused. The film features two women, shot in a tantalizing black and white noir style (well, we call it that but we don't speak "movie review" very well), having a sultry, sexual encounter in the basement of a lingerie store. Suffice to say, there's lots of soft sexual whimpers, moaning, sexy lingerie, nudity, sliding of fingers over erogenous zones, longing stares and trench coated women as the camera lustfully slobbers over the women quick cut-style. Sadly, there's no real climax.

more »

by Steve Hall    Feb- 9-06    
Topic: Good, Online, Viral

Forum Provides Outlet For Super Bowl Ad Obsessed


If you simply can't get enough Super Bowl advertising post-analysis and can't stop bugging your non-advertising friends about it, slide over to the Adrants Forum on Soflow where kooks like us can't help ourselves from discussing Super Bowl commercials ad nauseam. Just call it therapy. After all, we have the Olympics to get to and then the Oscars so purge yourself of the Super Bowl so you can get ready to obsess about other upcoming advertising orgasms.

by Steve Hall    Feb- 8-06    
Topic: Online, Super Bowl 2006

Quiz Tests Super Bowl Ad Recall


Joe Jaffe has posted a ten question Super Bowl ad recall quiz to test how well we can remember what some of the ads were about . It's a quick, fun little quiz. We took it but, frustratingly, don't think we got them all right. You try.

by Steve Hall    Feb- 8-06    
Topic: Online, Research, Super Bowl 2006

FHM Goes Digital, Charges, Loses


As if the magazine's own website wasn't enough nor the 345 billion barely-dressed pictures of hot women freely available on the Internet weren't enough for the male species, FHM magazine is making a digital version of the print magazine available online via Zinio for $4.99 per issue. Now FHM's pictures will get stolen and distributed even more then they are now with a simple screen shot.

by Steve Hall    Feb- 8-06    
Topic: Magazine, Online

Israel Is Holy And Hot


Unfortunately lumped together with all the other political crap about the Middle East, Israel gets a bum wrap. But the bums in this viral promotion for the country are completely apolitical and just plain hot in that sexy female human sort of way. With the two mesmerized guys in the video helplessly uttering, "Holy Shit, Man," "Holy Fuck," "Holy Jesus" and "Holy Mother of God," the ad's tagline, "Israel. No Wonder They Call it the Holy Land," makes perfect sense.

Keta Keta, creators of the "Make Love, Not War" and "People's Voice," created this video which can be viewed here as well as other pro-Israel wotk they've done.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Good, Online, Viral

Juicy Carolina Helps Juicy Couture


While Flickr user Juicy Carolina, tells us she's not employed by fashion label Juicy Couture or Agent Provocateur, after viewing her pose, enticingly, in hundreds of images of each of the labels' fashions, one might think the labels should, in fact, be paying the sexy Carolina to pose. The photographer, her boyfriend, is, no doubt, very appreciative of Carolina's propensity to pose.

by Steve Hall    Feb- 6-06    
Topic: Consumer Created, Online

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