Quiz Tests Super Bowl Ad Recall

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Joe Jaffe has posted a ten question Super Bowl ad recall quiz to test how well we can remember what some of the ads were about . It's a quick, fun little quiz. We took it but, frustratingly, don't think we got them all right. You try.

by Steve Hall    Feb- 8-06    
Topic: Online, Research, Super Bowl 2006



FHM Goes Digital, Charges, Loses

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As if the magazine's own website wasn't enough nor the 345 billion barely-dressed pictures of hot women freely available on the Internet weren't enough for the male species, FHM magazine is making a digital version of the print magazine available online via Zinio for $4.99 per issue. Now FHM's pictures will get stolen and distributed even more then they are now with a simple screen shot.

by Steve Hall    Feb- 8-06    
Topic: Magazine, Online



Israel Is Holy And Hot

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Unfortunately lumped together with all the other political crap about the Middle East, Israel gets a bum wrap. But the bums in this viral promotion for the country are completely apolitical and just plain hot in that sexy female human sort of way. With the two mesmerized guys in the video helplessly uttering, "Holy Shit, Man," "Holy Fuck," "Holy Jesus" and "Holy Mother of God," the ad's tagline, "Israel. No Wonder They Call it the Holy Land," makes perfect sense.

Keta Keta, creators of the "Make Love, Not War" and "People's Voice," created this video which can be viewed here as well as other pro-Israel wotk they've done.

by Steve Hall    Feb- 6-06    
Topic: Commercials, Good, Online, Viral



Juicy Carolina Helps Juicy Couture

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While Flickr user Juicy Carolina, tells us she's not employed by fashion label Juicy Couture or Agent Provocateur, after viewing her pose, enticingly, in hundreds of images of each of the labels' fashions, one might think the labels should, in fact, be paying the sexy Carolina to pose. The photographer, her boyfriend, is, no doubt, very appreciative of Carolina's propensity to pose.

by Steve Hall    Feb- 6-06    
Topic: Consumer Created, Online



Nvidia Caught Hiring Forum Shills

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Boing Boing links to a story on the Consumerist that digs into graphic chip manufacturer Nvidia having possibly hired a group of people through Arbuthnot Entertainment Group to visit Internet forums, build up trust and then use that trust to shill Nvidia products. The Consumerist has attempted several times to speak with Nvidia Public Relations Director Derek Perez to obtain confirmation but has not had its calls returned.

While there may be nothing wrong with unleashing a torrent of paid shills to promote a brand online, doing so without disclosing that fact is likely to backfire and hurt Nvidia more then it every could have possibly helped. Bad move. Wake up. Smell the honesty.

by Steve Hall    Feb- 6-06    
Topic: Guerilla, Online, Worst



Progresso Launches Soup Opera

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To help promote its microwavable soup bowls, Progresso has launched Home Sweet Cube, an episodic collection of interconnected videos that form a soap opera of sorts. It's done up in a goofy style that stereotypically depicts office workers displaying odd behavior, The site, created by Publicis Dialog New York and to be virally seeded by Asa Bailey Advertising, features three episodes, each with three acts.

by Steve Hall    Feb- 4-06    
Topic: Online, Promotions



Pizza Hut Promotes Cheesy Bites With Jessica Simpson Remix

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As if Jessica Simpson and Miss Piggy weren't enough to convince you to buy a Pizza Hut Cheesy Bites pizza, Atmosphere BBDO developed an extension of Pizza Hut's Super Bowl promotion with Jessica Simpson creating a site that allows consumers to literally play with their food. The Pizza Hut Cheesy Bites site allows visitors to remix their own version of the Jessica Simpson Pizza Hut song, "These Bites Are Made for Poppin'". With 28 musical tracks and 40 sound effects to choose from, people can watch and share their version of the song played along with the television commercial and see Jessica singing along to their creation.

by Steve Hall    Feb- 4-06    
Topic: Celebrity, Online, Super Bowl 2006



'Brokeback Mountain' Gets New Trailer

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Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.

UPDATE: And...Brokeback Heat

by Steve Hall    Feb- 3-06    
Topic: Consumer Created, Online, Spoofs



U.S. Airways Attracts Business With 50 Cent Flights

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Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world...they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.

by Steve Hall    Feb- 3-06    
Topic: Good, Online, Promotions



42 Below Vodka Is Fucking Gay!

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This, by far is the best promotional video New Zealand's 42 Below has done to date. It follows one of their previous gay-bashing videos and goes even further identifying all the fucking gay things about being fucking gay. For those who are offended, it's a joke. Remember this thing called humor? Yup, there it is. Way back there in the recesses of your politically-correct addled brain. Now laugh, dammit! Fucking laugh!

Oh, we almost forgot. The video promotes a 42 Below-sponsored event in Auckland February 25 called Hero Party at Studio and Galatos which, of course, will also be fucking gay.

by Steve Hall    Feb- 3-06    
Topic: Best, Online, Viral








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