'Brokeback Mountain' Gets New Trailer

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Someone's had a bit of fun making the old Michael J. Fox Back to the Future movies look very gay with this Brokeback to the Future movie trailer.

UPDATE: And...Brokeback Heat

by Steve Hall    Feb- 3-06    
Topic: Consumer Created, Online, Spoofs



U.S. Airways Attracts Business With 50 Cent Flights

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Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world...they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.

by Steve Hall    Feb- 3-06    
Topic: Good, Online, Promotions



42 Below Vodka Is Fucking Gay!

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This, by far is the best promotional video New Zealand's 42 Below has done to date. It follows one of their previous gay-bashing videos and goes even further identifying all the fucking gay things about being fucking gay. For those who are offended, it's a joke. Remember this thing called humor? Yup, there it is. Way back there in the recesses of your politically-correct addled brain. Now laugh, dammit! Fucking laugh!

Oh, we almost forgot. The video promotes a 42 Below-sponsored event in Auckland February 25 called Hero Party at Studio and Galatos which, of course, will also be fucking gay.

by Steve Hall    Feb- 3-06    
Topic: Best, Online, Viral



NBC Takes 'American Idol'-Like Show Online

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NBC is launching an online show called Star Tomorrow which will follow 100 bands for 16 weeks beginning this summer as they compete for a record deal. Tommy Mottola will be the shows's Simon. Somehow we don't think will make a dent in American Idol's ratings.

by Steve Hall    Feb- 3-06    
Topic: Online



TV Isn't The Only Place to Find Super Bowl Advertising

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While everyone's buzzing about the upcoming Super Bowl Commercial Orgasm on TV, the industry seems to have forgotten that there are other media carrying Super Bowl related advertising. Thanks to Adverlicio.us which put together a collection of Super Bowl-related online advertising, we can re-direct our attention, if only for a few minutes, to this upstart little medium called the Internet. Unfortunately, most of the ads aren't very good so after you take a look, you can go back to worshiping the :30.

by Steve Hall    Feb- 3-06    
Topic: Online, Super Bowl 2006



Shocker! GoDaddy Super Bowl Commercial Gets Approved

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Conveniently, with just three days left and milking every last bit of publicity, GoDaddy today received approval to place a commercial in the Super Bowl this Sunday. It took fourteen tries but the fourteenth was the charm. GoDaddy CEO says the spot will appear as the second ad in the sixth break, likely at the end of the first quarter or the beginning of the second. A second position has been purchased as well.

GoDaddy has created a time line of its dealing with NFL with an explanation, screenshots and video for each of the 14 attempts. The approved version reallu isn't all that exciting or funny for that matter but, as always, Parsons promises an Internet-only version to be released Super Bowl Sunday.

by Steve Hall    Feb- 2-06    
Topic: Online, Super Bowl 2006, Television



Fiat Partners With Google Earth For Olympic Contest

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Adverblog points to an online game created through a partnership between Google Earth and Fiat to promote the car makers Sedici SUV. Players use Google Earth to search the snow-covered terrain at Turin for points indicating four hidden Sedici vehicles and a pass to the Ferrari 360 Experience, a travel package that includes a Ferrari plant tour and test drive. Players can only win the car if they live in Italy, France, Great Britain, Austria, Switzerland, Greece and Spain.

by Steve Hall    Feb- 2-06    
Topic: Games, Good, Online



Escape From Room Game Promotes Harrison Ford Movie

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To promote its new Harrison Ford family-man-in-peril (does he do no other?) movie, Firewall, Warner Brothers has launched Inside the Firewall, a site created by Pod Digital which introducs a game in which the player has to find his way out of a room using available clues. Apparently, the game's getting alot of buzzz in forums with players exchanging clues and hints. Us? We're just going to go see the movie to see how Harrison gets out of yet another one of his messes.

by Steve Hall    Feb- 2-06    
Topic: Celebrity, Games, Good, Online



Pherotones Slaps Campaign All Over Gawker

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Perhaps we're just noticing it or perhaps it just occurred but those silly folks over at Pherotones have, apparently, kicked off a roadblock buy on Gawker, slapping their ad banners all over the front page of the gossip site. McKinney Silver is behind the campaign and some have opined it may have to do with their client Qwest or maybe Tom Cruise has just them to create an offshoot of Scientology. (Bertram, that's a joke)

by Steve Hall    Feb- 2-06    
Topic: Celebrity, Online, Weblogs



Anheuser-Busch to Launch Network

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Anheuser-Busch will use its Super Bowl commercial time to launch a direct-to-consumer network called "The Bud Screen." The network will offer all manner of programming, branded content and advertising delivered to the desktop or an iPod. The brewer intends the network to be long-lived and to eventually be named "Bud TV." We've said it before and we'll say it again, the middleman - the networks - just aren't needed any longer. When a brand or program producer can deliver content directly to the consumer, there's no need for the current TV network set up. Oh sure, big changes are years away but it's happening and it will continue to happen faster and faster as more brands and content producers realize they can have their own channel of distribution.

by Steve Hall    Feb- 2-06    
Topic: Brands, Online, Television, Trends and Culture










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