Conveniently, with just three days left and milking every last bit of publicity, GoDaddy today received approval to place a commercial in the Super Bowl this Sunday. It took fourteen tries but the fourteenth was the charm. GoDaddy CEO says the spot will appear as the second ad in the sixth break, likely at the end of the first quarter or the beginning of the second. A second position has been purchased as well.
GoDaddy has created a time line of its dealing with NFL with an explanation, screenshots and video for each of the 14 attempts. The approved version reallu isn't all that exciting or funny for that matter but, as always, Parsons promises an Internet-only version to be released Super Bowl Sunday.
Adverblog points to an online game created through a partnership between Google Earth and Fiat to promote the car makers Sedici SUV. Players use Google Earth to search the snow-covered terrain at Turin for points indicating four hidden Sedici vehicles and a pass to the Ferrari 360 Experience, a travel package that includes a Ferrari plant tour and test drive. Players can only win the car if they live in Italy, France, Great Britain, Austria, Switzerland, Greece and Spain.
To promote its new Harrison Ford family-man-in-peril (does he do no other?) movie, Firewall, Warner Brothers has launched Inside the Firewall, a site created by Pod Digital which introducs a game in which the player has to find his way out of a room using available clues. Apparently, the game's getting alot of buzzz in forums with players exchanging clues and hints. Us? We're just going to go see the movie to see how Harrison gets out of yet another one of his messes.
Perhaps we're just noticing it or perhaps it just occurred but those silly folks over at Pherotones have, apparently, kicked off a roadblock buy on Gawker, slapping their ad banners all over the front page of the gossip site. McKinney Silver is behind the campaign and some have opined it may have to do with their client Qwest or maybe Tom Cruise has just them to create an offshoot of Scientology. (Bertram, that's a joke)
Anheuser-Busch will use its Super Bowl commercial time to launch a direct-to-consumer network called "The Bud Screen." The network will offer all manner of programming, branded content and advertising delivered to the desktop or an iPod. The brewer intends the network to be long-lived and to eventually be named "Bud TV." We've said it before and we'll say it again, the middleman - the networks - just aren't needed any longer. When a brand or program producer can deliver content directly to the consumer, there's no need for the current TV network set up. Oh sure, big changes are years away but it's happening and it will continue to happen faster and faster as more brands and content producers realize they can have their own channel of distribution.
Calling it a first, CBS has announced it will make the hit reality series Survivor available for download from its site for $1.99 per episode. The episodes will only be viewable for a 24 hour period after purchase and we're told CBS will use some sort of digital rights management to prevent a downloaded video from playing after the 24 hour period. While other networks and producers are selling episodes outright for the $1.99 price, CBS, by asking a person to buy something for $2 and then taking it back a day later, isn't quite what we had in mind for this new on-demand world we're in. They'll call it renting. We'll call it a rip off, We'll stick with our ad-skipping DVR and our big screen TV over the laptop and a slow download.
Entertainment site Heavy.com, last night, released 16 banned Super Bowl commercials that were intended (or not) by marketers to appear in this or last year's Super Bowl. Heavy.com Founder and Co-CEO said his site compiled the 16 commercials from the Internet and did not make any agreements with the marketers to show the ads. Have fun but, no doubt, you've seen them all already.
With four days to go before Sunday's Super Bowl, this million dollar homepage idea has to be the dumbest one yet. The page, called Be in A Super Bowl Ad, promises to show six pages of its site for five seconds each during a :30 in the game. That is unless, according to this not insignificant disclaimer on the site, "Because advertisement space for the Big Game is extremely expensive there is a possibility that the football ad can't be purchased. There will be no refunds and the standard advertising terms and conditions will be in effect," things don't work out in the next few days. Can you say scam?
Random Culture points us to the Amazon Fishbowl, an online show launching in June and hosted by Bill Mahr which will feature live musical performances, interviews with authors, directors and actors and a UPS-sponsored "special delivery" to an Amazon customer. According to the site, the show will be streamed beginning at 8PM on June 1 so that it "broadcasts" as does TV. Random Culture notes, and we agree, it might be nice if the show was available to download either as file or as podcast allowing the viewer to watch it on their own time rather than Amazon's time.
In the premier episode, Mahr interviews Stephen King, Paul Rieser makes a UPS delivery and Mahr speaks with screenwriter Armistead Maupin. It could be a nice tie-in for UPS if they hook up with the right celebu-deliverers.
Lending a bit of humor to the daunting tax season and promoting its TaxCut while doing so, H&R Block has launched Deduct-a-Buck, a seventies-style game show-like game hosted by Max Refund. The game consists of five questions relating to the kinds of thing one can deduct when filing taxes. Prizes range from a Dell XPS Notebook, to a $100 GameStop gift certificate to free online tax preparation. Created by Mullen, the game is both humorous and comforting to what's on the mind of everyone as April 15 approaches and we all struggle to please Uncle Sam.