Hostway, the hosting company that brought us Bob's Cube has, with the help of Fifteen Letters, created another cube-like online environment called Leroy the Hand which features, yes, a talking hand. Apparently, talking hand Leroy Koslowski is an under appreciated sibling of a famous advertising icon who has found success becoming the spokeshand for Hostway. There's all sorts of things to check out in Leroy's room including videos of how he started his career, self-help books for hands, a memory book with all sorts of hand-related stuff, a book manuscript, a rock paper scissors game, a GE Pen-like drawing board where visitors can create a drawing and view other's drawings, a link to Bob's Cube of course and some unintentional product placements. It kept us busy for a while and that's saying a lot.
We had no idea government groups could be so creative with advertising but we'll surely give a nod to a current Belgian Kafka.be campaign for illustrating how it can make administration easier.
Apparently an avid viewer of FX's Nip/Tuck, Bucky Turco points out FOX has tapped into its own network of 25 million MySpace users and has created a profile for "The Carver."
OK, we have nothing against people doing all they can to stay in shaped but when women work out so freakishly they end up looking like, well, a female body builder, it's just kinda gross. Call us sexist but everyone's entitled to an opinion including Virgin Mobile UK which has launched Super Buff, a site promoting its "totally buff phones" with help from super buff women. It's all quite hilarious, though. Adland reveals the work was created by 12foot6 and Rainey Kelly Campbell Roalfe/Y&R.
Music search site Mercora has launched a self service, Google AdWords-like keyword advertising program called MadWords. It lets advertisers choose music keywords such as genre, artist or band names, and similar or related artists, so that relevant advertisements are displayed while users perform searches or listen to music on the Mercora Network.
Oregon-based Johnson Cowan Hanrahan in Portland, Oregon has created a Holiday-themed site for its knife client Gerber Blades. The site, like those Holiday calenders with a chocolate for each day in December, offers gift ideas which are a bit out of the norm. Gift ideas range from using a bushy-tailed woodrat as a tree ornament to creating a smoothie out of a Bison to killing a bear to make mittens out of its paws to stuffing a rabbit in a box to make a jackrabbit-in-a-box to using skunk meat to make French-fried skunk. Not unsurprisingly, making these gifts requires the use of a knife. It's sick. It's funny. We like it.
Connecticut-based Outhouse Communications has created a site for Operation Respect CT called Cut the Bull, a site that urges respect among kids, teens and everyone while hoping to eliminate bullying. At the website visitors can spread respect in various ways by making a unique, one of a kind custom respect poster, by sending friends respect notes, by downloading ringtones and by purchasing a "No Bull Shirt" T-Shirt. Outhouse is using billboards to promote the site.
Jordan Buntain sent us a site he created that's aimed at unemployed copywriters and offers tips on the kind of jobs they might try as they wrestle through the difficulty of being unemployed during the holidays. Several suggestions include becoming a Christmas Movie Screen Writer, a Street Musician, a Sandwich board Advertiser or a Scammer Spammer. By the way, Jordan is unemployed as well. Give him a look and give him a job.
Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of "Dream the Impossible Dream," that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There's also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.
Richard Branson really does own everything. We knew he was airline guy and cell phone guy but we didn't know he was train guy too. To promote Branson's Virgin Trains, glue London has created a series of online films (they call them viral but we'll see if they earn that moniker) which illustrate how much smaller Britain has become because of Virgin Train's fast service. The first film unleashes a giant cock (no, not that kind you freak) on an unsuspecting British neighborhood to, you know, show how small Britain is compared to, um, a giant cock.
The films were shot by web guys Ben Wheatley, Joel Veitch and Rob Manuel through Tomboy Virals. The first film "Cockerel" was released this month, with the rest to be released at regular intervals up until the World Cup eight months from now. blue has placed all the films neatly on a microsite called Little Britain for our viewing pleasure.
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