Following his trip the the recent iMediSummit, Underscore Marketing President Tom Hespos is voicing his frustration with the advertising industry's continued cling to the television nipple. Concerned that many new online video advertising opportunities will amount to "shovelware TV," Hespos reports many industry execs are pleased as punch with the status quo, happy to unnecessarily pay middlemen to serve their precious TV spots and offended at the notion online video should be any different than a :30 spot.
Yesterday at MPG's Media Contacts broadband content summit in Boston, Yahoo Content Operations VP Scott Moore announced Yahoo would launch Wow House, a home makeover reality show which will follow two families as they spend $10,000 to upgrade their homes electronics such as a home theater. Both families receive the upgrade but only one gets to keep it. Viewers vote their choice.
As loyal readers know, it's be a long, long time since we've had reason to cover anything related to Britney Spears what with her recent transformation from pop goddess to tabloid trailer trash. But, perhaps, now there's reason to bring Britney back to the pages of Adrants by noting a group of Spears' fans has launched a site called DivorceKevin, a site calling for Brit to dump dancer/hubby Kevin Federline. Sure to provide gossipists plenty of schadenfruede, SoftPedia reports the front page of the site contains two pictures of Spears, one pre-Kevin and one post-Kevin that clearly illustrate her fall from grace. An opening statement on the site reads, "Welcome to the home of the anti-Kevin movement. Are you sick of seeing the train wreck that is Britney and Kevin? Sign the K-Fed Up Petition, grab your Divorce Kevin gear and help Britney remove the boil that is Kevin from herself and her payroll!"
Having been relentless pummeled with "seriously, our approach is different" press releases, I guess we're just going to resign ourselves to riding this million dollar homepage trend-let to the bitter end. In yet another version of the I-can't-believe-I'm even-writing-about this topic, Will Barden has launched a company called Pixel Banner Ads which move the million dollar homepage concept from website to web banners. Yup, we're now going to see pixel banners all over the web. Pixel Banner Ads act as an intermediary between publishers and advertisers just like any other ad network by providing publishers connection with advertisers and an eighty percent share of ad revenue. Currently pixel ads are selling for $10 which gets an advertiser exposure across seven websites no one's ever heard of.
Product Invasion, the folks behind Subservient Donald are, again, taking on product placement proliferation, this time with Survivor, and have created some spoof footage of Survivor's Jerry Manthey in which producer's urge her to shill for Home Depot, Scope, Dawn, and Pepsi. While it's a bit over the top, it still calls attention to the maddening and overly forced attempts by marketers and networks to shamelessly shill.
Hostway, the hosting company that brought us Bob's Cube has, with the help of Fifteen Letters, created another cube-like online environment called Leroy the Hand which features, yes, a talking hand. Apparently, talking hand Leroy Koslowski is an under appreciated sibling of a famous advertising icon who has found success becoming the spokeshand for Hostway. There's all sorts of things to check out in Leroy's room including videos of how he started his career, self-help books for hands, a memory book with all sorts of hand-related stuff, a book manuscript, a rock paper scissors game, a GE Pen-like drawing board where visitors can create a drawing and view other's drawings, a link to Bob's Cube of course and some unintentional product placements. It kept us busy for a while and that's saying a lot.
We had no idea government groups could be so creative with advertising but we'll surely give a nod to a current Belgian Kafka.be campaign for illustrating how it can make administration easier.
Apparently an avid viewer of FX's Nip/Tuck, Bucky Turco points out FOX has tapped into its own network of 25 million MySpace users and has created a profile for "The Carver."
OK, we have nothing against people doing all they can to stay in shaped but when women work out so freakishly they end up looking like, well, a female body builder, it's just kinda gross. Call us sexist but everyone's entitled to an opinion including Virgin Mobile UK which has launched Super Buff, a site promoting its "totally buff phones" with help from super buff women. It's all quite hilarious, though. Adland reveals the work was created by 12foot6 and Rainey Kelly Campbell Roalfe/Y&R.
Music search site Mercora has launched a self service, Google AdWords-like keyword advertising program called MadWords. It lets advertisers choose music keywords such as genre, artist or band names, and similar or related artists, so that relevant advertisements are displayed while users perform searches or listen to music on the Mercora Network.