Stella Mashes Hollywood Grit Up with French Nouvelle Vague

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Okay. Just imagine for a sec that 24 were -- work with us here -- a French New Wave film.

Beautifully-coiffed, but crucially helpless, blonde in bath towel: Millions of people are going to die ... and we only have 24 hours to save them!

Blase half-dressed hubby: Yeah, but, oh, it's Saturday. Then he lifts a copy of The Stranger back up to his face and adds, 24 hours is tons of time. I could do save them in two.

The lady over-protests, as women are wont to do, so he gets all existentialist on her ass: Aren't we all going to die eventually?

Outfitted with Brigitte Bardot knockoffs, abstract antiheroes and -- in the instances of 8 Kilometres -- a painfully mod '60s style battle of linguists, Stella Artois re-imagines three contemporary action flicks in the style of old-school French cinema. The videos are best seen with the stunna shades off, a glass of vermouth, and an extra-long unfiltered cigarette, held in that special way.

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by Angela Natividad    Apr-13-09    
Topic: Best, Brands, Campaigns, Online, Trends and Culture, Video



Expresso Goes to Boston, Sapient Makes Coke Happy

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- Toronto-based Expresso is bucking the economic odds and opening an office in Boston. The office will be headed by Managing Director Marta Kagan, formerly VP of Marketing at Viximo.

- Sapient has updated the Coke Happiness site which now includes a game allowing people to take on the persona of Factory workers.

- "The e-mail system, like the phone system, helps with communications both internally (i.e., with Agency employees) and externally (i.e., with clients, vendors and media)." Check out this and other gems from an un-named agency's IT policy.

by Steve Hall    Apr- 8-09    
Topic: Agencies, Online



Movie Site Opens Only if Mood is Right, Wins Award

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As if there weren't already a plethora of industry award shows, now (not that this is new or anything) we have agencies like Ypung & Rubicon handing out awards to individual agencies within its network for what it dubs great work.

The winner of the agency's annual Idea of the Year Award goes to Shalmor Avnon Amichay/Y&R Interactive Tel Aviv for its work on Orange Time, a site for Orange's entertainment and movie portal.

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by Steve Hall    Apr- 8-09    
Topic: Agencies, Good, Industry Events, Online



Chemistry.com Takes More Piss Out of eHarmony.

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Because Chemistry.com can no longer poke and prod at any blatant sexual discrimination on eHarmony's part, it's decided to produce a banner about how eHarmony's still a bigot, even if it's been forced to launch a homosexual dating site.

Chem, get over yourself.

Oh, and in case anybody forgot: Chemistry.com is a Match.com company. From the moment it launched, it would appear its entire raison d'etre is to kick shins without making Match look bad. And that's not to say eHarmony doesn't deserve a little shit for making life harder for our same-sex-love chums; that's to say this ongoing haterade campaign had its day, and the day's done.

by Angela Natividad    Apr- 6-09    
Topic: Bad, Brands, Campaigns, Online



Alaska Airlines Shames Touchless Bathroom Technology

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Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.

Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.

Supporting the television commercial are radio, newspaper, outdoor, transit and web.

Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!

by Steve Hall    Apr- 6-09    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio



Pasty White Chicks and Desperate Virgins Need Vacation.

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Hyatt's running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.

That's cool and all, but the effort's being promoted with two wristslash-worthy attempts at irony.

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by Angela Natividad    Apr- 6-09    
Topic: Brands, Campaigns, Online, Worst



Forced to Sing For Simon Cowel or Cook For Bobby Flay?

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"We really click because we get each other."Say what? Oh wait. Yea. That's the definition of a BFF. Well, at least according to MySpace which has launched an online game show called BFF. No need for a lengthy explanation here. It's exactly the same thing as The Dating Game or The Newlyweds. Just more bubbleheaded.

Of course the questions really have nothing to do with the relationship between BFFs, rather what pop preferences each has and whether or not one half of the other BFF knows what the other likes. Deep, man. Really deep.

by Steve Hall    Apr- 2-09    
Topic: Games, Online



Sheepeye GoDaddies Taxslayer Up in Spec Ad

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Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.

Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)

This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.

Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Celebrity, Consumer Created, Online



Adrants Reader Says Chevrolet Camaro Site A Fail

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So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:

"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."

Thanks, reader!

by Steve Hall    Mar-27-09    
Topic: Bad, Online, Opinion



Sears Appeals to Techie Moms with New Media Push

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See it all on bustedmoms.com, which is pretty much just a frame wrapped around a Facebook page, slathered in Twitter media for good measure. Work by IZEA.

POLL TIME!

When last we covered Sears, it was getting all cozy and whatnot with Vanessa Hudgens and the rest of the tween-tastic High School Musical crowd. Gag us, man.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Online, Social








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