OK, this is getting boring. Very boring. Whoever handles the Maxtor account has created yet another Subservient Chicken rip off and this one sucks. The guy doesn't to anything. Can the entire industry just acknowledge the Crispin Porter + Bogusky scored with this tactic and just move on? Apparently to drum up interest in their hard drives, Maxtor has created Loser Loser loser - which they should have called Boring Boring Boring, a site that has all the usual stuff; the afformentioned Subservient Chicken rip off, a personality test, advice for losers from some guy named Dr. James Callahan and loser horoscopes. The one unique thing this site does have is ads. Yup. Ads for Maxtor. Funny. Sponsor your own viral site. Now that's kinda new. They actually sell ad space on the site. Not that anyone would actually buy.
TBWA/Chiat/Day has created two spots, directed by Monkmus of Hornet, for Sony's PSP. Both promote the PSP as a device that can be played outdoors. The first spot, Dustballs, has a couple of, yes, dust balls talking to each other. One is trying to convince the other he doesn't have to be stuck inside watching Carpet. he can do it outside. The second, Squirrels, has two squirrels talking to each other. One tells the other he doesn't have to be stuck inside playing Nut. he can play it outside. get it? Sony wants us to know we can use its PSP outdoors. Next.
Flipping the tell-me-what-to-do, Subservient Chicken style viral and turning the television into a sexual object, Philips UK has launched Ambilight, a site voiced by a woman cooing sexually laced phrases while images of a television and a lingerie-clad female are intertwined. The site asks visitors to answer four questions about themselves in a manner so non-threatening that before you know it, you've told Philips your age, income, email address and whether or not you live in the UK.
The site was developed to promote Philips' Cineo flat screen televisions and along with the engaging Q & A, the site enters you in a contest to win one of the new TVs. While some will toss this off as "been there done that," there's something about this site, even though it doesn't invent anything new, that keeps one's interest. Well, if you're a guy it does. Perhaps there's a version for women floating around somewhere too. Nice work.
Mennen has hooked up with Maxim to promote its Speed Stick deodorant with a series of whack videos illustrating the extreme dedication certain people have to certain sports. One guy is freakishly into ping pong and another goes nuts for air hockey. In December, we'll meet a wiffle ball freak. The videos are imbued with a nonchalant, "this is so normal" tone that seems to work. The site also has an online air hockey game and a chance to win a VIP sports weekend. As is required with anything Maxim and sports related, the site also carries the ubiquitous images of the dream girl hottie for viewing pleasure.
IDG World Expo has released details of the "Syndicated Media Environment" conference track at Syndicate, scheduled to take place December 12-14, 2005 at the Hilton San Francisco. This track will discuss how new syndication and social media tools such as RSS, blogs and podcasts are being applied by old and new media companies.
The Syndicate conference shows how syndication and social media tools such as RSS, blogs and podcasts are helping to change the way businesses do business. The "Syndicated Media Environment" track is one of four tracks and a timely topic following recent news of more and more people accessing TV shows on BitTorrent and pulling the programs down as an RSS feed. David Berlind of ZDNet explained that once a TV show is digitized and loaded into BitTorrent, "not only are the broadcasters completely disintermediated from the distribution of their content, so too is their adverstising business model." We tend to agree.
Steve Rubel reports Google is gearing up readying a fierce fight for classified ad dollars as evidenced by a job posting the company placed on HotJobs seeking a Classified Vertical Markets Director who would be given responsibility to "develop and execute on a strategy for driving ad sales with all advertisers in the Classifieds category on a national/international level, working with all sales channels and resources (DSO, ISO, Online)." With the launch of Google Base, a tool that allows anyone to add anything to Google's database, the move into the classified space is a no brainer. While it might take a while to ween people from the likes of Craig's List and newspaper classified placements, there's no doubt, a serious dent will be made by Google in this space. Rubel also reports Microsoft isn't going to let Google have all the fun.
If you've done time in advertising, you know advertising award shows are nothing more than ego boosters for our fragile personas and a chance for us to get a group hug from our fellow industry mates. The Phoeniz Addys aren't trying to hide this truth with their call for entries promotion called Ego Stroke 5,000, a device that sends ego boosting thoughts into the brain. Of course it's just a cheesecake pan with a bunch or wires attached but it does the job. The promotion was created by Riester~Robb.
Working for The Weinstein Company - the Hollywood production company formed by Bob and Harvey Weinstein, founders of Miramax and Dimension Films - online marketing firm Deep Focus and creative services firm Big Spaceship have created YouAreNowInfected, a promotional site for the upcoming Dimension Films feature Pulse, starring Veronica Mars' Kristen Bell. The site resembles an online FTP directory devoid of fancy Flash graphics usually associated with online promotions for Hollywood films and contains simple links to images, character video diaries and, of course, the film's trailer.
While the success of the film which takes yet another stab at "Internet as host for really bad things" could go either way and won't be known until March 3 when the film opens, we can say, this promotional site is refreshingly welcome. Without all the Flash n' Crap, the site, which is blissfully easy to navigate, we're told, will build over the four month run up to the opening with more video diaries and film related trivia, clues, and imagery.
A Netherlands agency, Achtung, has created an online game called PakMan, which mimics the old video game PacMan and is a promotional element for Netherlands suit maker SuitSupply. In the game, Pakman, the player, is running in his underwear. His mission is to save Angel from Fatman. When eating the magic pills, Pakman gets superpower from his suit and is able to kick Fatman's ass. Rescuing Angel in each level gives the player a voucher for a tie, a shirt or a complete free suit. It's fun and it gets bodies into the store.
Lynx Deodorant (Axe in the States), with the launch of LynxJet, is perpetuating its use of sexy women to raise the body temperature, among other things, of young men foolish enough to think deodorant has something to do with their ability to increase their dipstick quotient. It's JetBlue for the deodorant deprived. It's Hooters Airlines but without all the cleavage induced sweating. But mostly, it's diversionary advertising that is just fun enough to create a little fantasy in a guy's mind when he's strolling down the deodorant aisle in the drug store. A fantasy, perhaps, powerful enough to make him actually buy the stuff.
But, as is always the case, some people didn't quite get the joke.