Lynx Deodorant (Axe in the States), with the launch of LynxJet, is perpetuating its use of sexy women to raise the body temperature, among other things, of young men foolish enough to think deodorant has something to do with their ability to increase their dipstick quotient. It's JetBlue for the deodorant deprived. It's Hooters Airlines but without all the cleavage induced sweating. But mostly, it's diversionary advertising that is just fun enough to create a little fantasy in a guy's mind when he's strolling down the deodorant aisle in the drug store. A fantasy, perhaps, powerful enough to make him actually buy the stuff.
But, as is always the case, some people didn't quite get the joke.
To help move DVDs of its series and to make it easier to select a Holiday gift for that special someone, HBO has launched The Good Gift Seeker. Created by Atmosphere BBDO, the microsite asks people to select who they need a gift for, the personality type of that person and that person's hobby. Once that info is provided, the Good GiftSeeker selects the HBO series DVD that best matches the intended recipient. It's fairly straight forward. After all, there's only so many ways to move DVDs.
OK, so maybe we don't like the new Sprint Together With Nextel thing but we absolutely love the company's Entertainment Anytime cab ride experience that promotes Sprint's Powervision network which consists of video, news, music, games TV and other goodies for your cell phone. This little piece of amusement resembles that of HBO's Taxi Cab Confessions except there's no confessing and it's all G rated. Basically, the keys on your keyboard become devices through which to add a bit of entertainment to a usually boring cab ride all while making an analogy to Sprint's far better choice of entertainment on its cell phone network. Perhaps we'll forgive them for all that yellow and inane combo-branding strategy.
Renault in France has launched a website that does nothing but feature the company's ad campaigns, old and new. Called, On reclame la pub!, which is hard to translate wordplay hard the loosely means both "we want ads" and an old school version of "We advertise ads," the site appeases what the car maker dubs "brand fans and advertising addicts." Well, that would be us but not sure about the rest of the world. The site also has a newsletter that announces new campaign launches, screensavers and wallpapers. So if you love Renault, this site is for you. You just better be able to read French.
American Copywriter perfectly sums up our feeling and, no doubt, the feelings of other who didn't see the value in jumping on the Million Dollar Homepage wagon. American Copywriter wallows, "Why didn't I think of it? Why why why?" we're in touch with that emotion.
Great Britain college student Alex Tew, creator of Million Dollar Homepage, has brought in $623,800 in ad revenue from selling various pixel-sized ads on MillionDollarHomepage and will, likely, reach his goal of one million dollars. Ashamedly, Tew a couple months ago, sent us a link to his page and we scoffed it off as just another Internet prank. Well, with egg on our face, we bow to the feet of the Million Dollar Homepage master and apologize profusely for not publicizing his effort way back when.
American Copywriter lists five psychological stages of dealing with Million Dollar Homepage psychosis from denial to resentment to rationalization to depression to, well, blogging about it. Tew is the man and he's even made all the way to the pages of the Wall Street Journal.
Either we suck at games or this thing just doesn't work so we'll let you give it a go. Mercury has launched an online game in which you set traps to prevent people from driving off with your new Mercury vehicle. Go ahead. See if you can save your car. OK, we did get a few points but we still suck.
Today, Buick launched a campaign, called "Beyond Precision," for its new 2006 Lucerne. Television spots focus on the exactitude with which the car is crafted which is not necessarily a new message but seems to work in this case. After all, there's not much else about a Buick that's all that exciting. At least we can be excited about the car's ad campaign.
A series of print ads will launch on Nov. 22 in USA TODAY and Nov. 23 in the New York Times and Wall Street Journal; and will run throughout the year in a variety of magazines and newspapers. Interactive inserts, coined "Buzz Prints," that feature product attributes of the Lucerne will begin running in publications in February. Additional campaign components include online advertising and promotional placements on prime time shows. Two of the spots can be viewed here and here.
Of course, the edit has been fixed now, but some rogue Yahoo edit-bot saw fit to remove Vice President Cheney's first name from a Gawker Media Wonkette post that appeared on Yahoo as part of a recent content deal because Yahoo thought Wonkette was talking about another sort of Dick. We wonder if Yahoo, knowing Gawker Media's propensity to tell it like it is, slapped a filter on the deal so as to circumvent any nasty words finding their way onto its precious pages. Well, just like contextual advertising gone haywire during natural disasters, it appears bots can't handle dick the way humans can.
Promoting some kind of special plastic holiday packaging, Stockholm agency Great Works has created a microsite for Absolut featuring a quartet of singing Absolut bottles sharing drink recipes (which, as one commenter points out, is misspelled on the site) and singing about where Absolut, and the quartet's songs, can be bought. There's even a singing send to a friend feature.
On November 21, Borders Perrin Norrander will unveil a new advertising campaign for the Oregon State Lottery, promoting the new holiday scratch-it ticket, Fruitcake Cash. Yes, Fruitcake cash. The campaign will consist of television, radio and online. The spots spoof those cheesy, late night music compilation infomercials by highlighting mockeries like "The Spirit of Fruitcake Volume Four," "The Holidays Ain't Nuttin' Without My Fruitcake," and the 80s ballad, "What's That Fruitcake Doin' Under My Tree." Before the hokiness gets too much to take, the announcer interrupts the infomercial suggesting, "for a fruitcake gift they'll really love, give fruitcake cash."
We're told the fruitcake parody songs, composed and produced by Asche & Spencer, were so well received by the client, BPN created a complete CD including full-length versions of the songs featured in the commercials. So there you have it. The first of what will, surely, be a long line of spoofy, holiday-themed ad campaigns.