Maine Root Beer Saves Corporately Imprisoned Root Beer

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Maine Root Beer has launched a site called Free Range Root Beer which pits itself against the big guys whom Maine Root Beer portrays as large, tasteless entities which add all kinds of filler to their product. The site contains humorous videos including one in which a stealth Free Range Root Beer team attempts to free cans of root beer which have been taken from the wild and placed in a corporate jail cell. There's a history of root beer, an area for kids, a photo contest for people to send in photos of Maine Root Beer placed in strange locations and a section where root beer lovers can express themselves through art therapy. Funny stuff.

by Steve Hall    Nov-10-05    
Topic: Creative Commentary, Online, Strange



Nordtrom Gives 80's Go-Go's A Makeover

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Bringing two decades of style together and highlighting a few products a long the way, Norstrom, with help from Fatboy Slim, has launched Norstrom Silverscreen a remixed version of the 80's G0-GO's video "Our Lips Are Sealed." Random Culture points out several products are featured in the video and the two decade groups cavort in typical music video style. Other similar video remixes are forthcoming. Visitors can opt to watch a basic version of the video or an enhanced version which requires a download but will automatically play each new video as it becomes available.

Unfortunately and stupidly on Nordtrom's or it's agency's part, the enhanced version only works with, you guessed it, Internet Explorer and not with the IE-killing and fast growing Firefox, the browser of choice for anyone that has a clue. Marketers and technology providers have got to stop sleeping with one bed partner and start playing the field. There's a lot of untapped Firefox hotties out there willing and waiting for the "enhanced experience." So, come on marketers and technology providers. Stop being so prejudice in your choice of bed partners.

by Steve Hall    Nov-10-05    
Topic: Celebrity, Online, Opinion



Yahoo Puts Creatives in Think Tank

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Yahoo has launched Yahoo Think Tank, a large, glassed-in structure in which creatives from Australia and New Zealand, between November 3 and November 17, will work on creative briefs sent in through the site. The Tank was created to explore online creative opportunities. Those whose ideas are turned into an actual campaign could win a Yahoo Big Idea Chair. We've submitted our request to help turn Adrants into the most popular advertising site in the world. We'll let you know what happens.

So if you want to commiserate with your fellow creatives, get a fly's-eye view of the creative process or just have nothing to do today, launch up the Think Tank Cam and enjoy.

by Steve Hall    Nov- 7-05    
Topic: Online



AOL Acquires MusicNow

AOL has acquired music company MusicNow and has launched a new music service called AOL Music Now which will offer .99 cent downloads and subscription plans. The new service adds a al carte song purchase, subscription portability and is web-based

by Steve Hall    Nov- 3-05    
Topic: Online



McDonald's To Save McRib With Boneless Pigs

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In a last ditch effort to convince people boneless pig meat is a good thing, McDonald's has launched the MicRib Farewell Tour. Apparently, the McRib was popular at one time but the company is considering dropping the product unless people respond to the promotion which consists of a microsite where fans can find out where and when McDonald's is serving McRib, get McRib trivia, write McRib Haikus, submit their own McRib photos, download official McRib t-shirt decals and send phone messages to fellow McRib fanatics. They can also sign the "Save the McRib" petition and explore the BPFAA (the Boneless Pig Farmers Association of America) website, bonelesspigs.org, a fictitious organization that promotes the good will of boneless pigs. Hmm. OK. Why spend all this money if the product is just going to be dumped? Oh wait, silly me, they're not dumping the product, they're renewing demand by making us feel sorry for a bunch of boneless pigs. That's it.

The Wilford Brimley-like videos are pretty funny though.

by Steve Hall    Nov- 2-05    
Topic: Online, Strange, Viral



Oxygen Network Launches Missing Person Effort

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Oxygen's new series Relentless is a true crime show about women who keep pursuing justice even when society gives up. The episodes revolve around cases that have been solved. An online extension of the show is a social networking project, called SpeakUp, designed to help locate a missing woman, Daniel Imbo. Daniel is a 34 year old mother of a small child and was last seen Feb 19, 2005 in Philadelphia.

by Steve Hall    Nov- 2-05    
Topic: Online



Hart+Larson Offers Kate Moss Job, Gets Haircut

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After wooing Neil French with a job offer, Hart+Larson, milking the buzz train, is now after Kate Moss promising her a chance to "take off her Choos and lie back, relax and think." She's also promised Hart+Larson will "play Twister together and then head outside to drink Coke on the stoop." There's also a video, called 14 and Wow, which, we're quite sure, has some inner meaning but, currently, it escapes us. Lastly, Hart+Larson asks Kate, and everyone else, to contact the agency at womendocokesodoweexiletheonceidealized@hartlarsson. Fun

by Steve Hall    Nov- 2-05    
Topic: Agencies, Online, Spoofs, Viral



ThermaSilk Does Dress-The-Hottie Thing

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For the Ashlee Simpson generation, Unilever's hair care product ThermaSilk is being promoted, in Canada, with a microsite called Hit On My Guy, a dress-the-hottie site where women can create the man of their dreams all while subtly being branded with ThermaSilk. Like all dress-me sites, there's a send to a friend feature and a sweepstakes to win gift certificates, an iPod Shuffle and ThermaSilk products. It's basic. It's straight forward. Maybe it will sell some product along the way. If not, there's will, at least, be a bunch of freaky looking hotties floating from inbox to inbox.

by Steve Hall    Nov- 2-05    
Topic: Online, Viral



Sex And The City Takes Over Page Six

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Using the soon to be ubiquitous new online advertising unit, the New York Post has plastered Sex and the City all over its Page Six section background-style. The page contains logos, banners and a background image all designed to promote the release of the HBO series' DVD release. It's not a bad ad unit if you ask us. In fact, we dreamed up the same idea way back in 1996 but since we never did anything about it all we can do is cry in our puddle of spillt milk.

by Steve Hall    Nov- 1-05    
Topic: Newspaper, Online



Rep Firm Grows, Gets Dynamic

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Online rep firm ICON Advertising Solutions has added eight new publishers to its roster including Savvy.com and SheKnows.com. Savvy Managing Director Jonathan Gravenor said, "We chose Icon because we share the same beliefs. It's not just about selling ad space, it's about creating dynamic new campaigns that work, and go well beyond traditional digital advertising." If an ad network can do that, then things certainly have changed. The company has also signed two night-lifestyle sites, AllNightClubs.com and Nitevibe.

by Steve Hall    Nov- 1-05    
Topic: Online










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