Today, Buick launched a campaign, called "Beyond Precision," for its new 2006 Lucerne. Television spots focus on the exactitude with which the car is crafted which is not necessarily a new message but seems to work in this case. After all, there's not much else about a Buick that's all that exciting. At least we can be excited about the car's ad campaign.
A series of print ads will launch on Nov. 22 in USA TODAY and Nov. 23 in the New York Times and Wall Street Journal; and will run throughout the year in a variety of magazines and newspapers. Interactive inserts, coined "Buzz Prints," that feature product attributes of the Lucerne will begin running in publications in February. Additional campaign components include online advertising and promotional placements on prime time shows. Two of the spots can be viewed here and here.
Of course, the edit has been fixed now, but some rogue Yahoo edit-bot saw fit to remove Vice President Cheney's first name from a Gawker Media Wonkette post that appeared on Yahoo as part of a recent content deal because Yahoo thought Wonkette was talking about another sort of Dick. We wonder if Yahoo, knowing Gawker Media's propensity to tell it like it is, slapped a filter on the deal so as to circumvent any nasty words finding their way onto its precious pages. Well, just like contextual advertising gone haywire during natural disasters, it appears bots can't handle dick the way humans can.
Promoting some kind of special plastic holiday packaging, Stockholm agency Great Works has created a microsite for Absolut featuring a quartet of singing Absolut bottles sharing drink recipes (which, as one commenter points out, is misspelled on the site) and singing about where Absolut, and the quartet's songs, can be bought. There's even a singing send to a friend feature.
On November 21, Borders Perrin Norrander will unveil a new advertising campaign for the Oregon State Lottery, promoting the new holiday scratch-it ticket, Fruitcake Cash. Yes, Fruitcake cash. The campaign will consist of television, radio and online. The spots spoof those cheesy, late night music compilation infomercials by highlighting mockeries like "The Spirit of Fruitcake Volume Four," "The Holidays Ain't Nuttin' Without My Fruitcake," and the 80s ballad, "What's That Fruitcake Doin' Under My Tree." Before the hokiness gets too much to take, the announcer interrupts the infomercial suggesting, "for a fruitcake gift they'll really love, give fruitcake cash."
We're told the fruitcake parody songs, composed and produced by Asche & Spencer, were so well received by the client, BPN created a complete CD including full-length versions of the songs featured in the commercials. So there you have it. The first of what will, surely, be a long line of spoofy, holiday-themed ad campaigns.
Not that it will necessarily curtail or make it any easier to find scumware peddlers but the Senate Commerce Committee is doing its best with its introduction of the SPY BLOCK act. The act, called the Software Principles Yielding Better Levels of Consumer Knowledge Act, was introduced yesterday to the Committee by Montana Republican Senator Conrad Burns and aims to make illegal the less than honest practices of adware and spyware companies. Practices such as endlessly looping pop ups, identity theft, changing browser settings, fake uninstalls and unclear installation information. Hopefully, this bill will less toothless than the recently signed California Spyware bill.
OK, OK. You million dollar homepage freaks have finally forced us to take notice of your silly, ridiculous, money-making schemes. We held out as long as we could, ignoring your idiocy but you've hooked us this time, tapping our weakness. For those who have been living under the proverbial rock, million dollar homepages sell individual pixels on a webpage to advertisers stupid enough to believe anyone will actually see their ad. Well, Million Pixel Booty is taking a similar approach but is luring advertisers and viewers with the time-tested, sex sells strategy and have offered up a hottie's ass on which to place ads.
So you got us. You got your press. Happy? Now go away and go back to suckering stooges with your dopey schemes.
Josh Mooney from Juxt tells us his agency recently launched a teen girl focused dynamic desktop application, called up2d8, for its client, Target. The application allows anyone to splash the Target brand all over their desktop along with photos, calendars, videos, contest, polls and Target products. Maybe it's just us but we can't remember the last time we saw our desktop what with all the open programs - which completely cover our desktop - required to actually do anything with a computer. but as we said, that's just us. Oh, and we're not teenagers anymore. Nice work, though.
While it's quite common for marketers to offer incentives to insure completion of a survey, the Hungarian office of PR firm Sawyer Miller has swept aside those less than motivating one dollar bill, Amazon coupon and free iTunes download offers for what really matters: a stripping hottie. Answer a question, off comes a piece of clothing. Get an answer wrong, no matter. Just keep clicking until you get the right answer and...off comes a piece of clothing. Of course, it's less of a survey and more of a presentation as there's only one correct answer to each question. Not that it matters but it has something to do with Hungarian economics. Have fun but turn the volume down if you're at work lest you want co-workers to think there's a lunchtime quickie rockin' your cube. Thanks, Rick.
Furthering its embrace (experiment?) of releasing television content online, CBS will produce original content of its hit drama CSI Miami and will show it exclusively on CBS.com. Promising to reveal a major secret about team of CSIs, the scene has local news reporter Erika Sykes (Amy Laughlin) share a piece of information with Detective Ryan Wolfe (Jonathan Togo) that, we're told, will lead to an undercover investigation that will unfold on the show this season. Way to tease, CBS. The bonus scene will appear online immediately following the east coast broadcast of CSI Miami, Monday, November 21.
The bonus material featured on CBS.com will be sponsored by GM's Hummer, featured heavily in the series. CBS and Hummer will promote the combined broadcast/online storyline with spots on the network and ads on CBS.com.
A recent eROI study which examined open and click rates of mailing lists of all sizes across all the days of the week found, on average, Sunday was the best day with an open rate of 30.8 percent and a click rate of 7.2 percent. Before all marketers rush out and clog up everyone's lazy Sunday afternoon with e-trash, the study also indicated that the best day to mail varies with list size. The bigger the list, the less efficient. Lists over 200,000 do well on Saturday. Micro mailers (extremely small) do best on weekends. Small mailers do best on Friday. Mid-sized lists do best on Monday and Friday.