Geico Golden Gecko Contest Nets Funny Ads

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Recently, Geico launched Golden Gecko, an effort to encourage people to submit their own 15 second ads for the insurance company. Here's one that's fairly funny an employs the usual "you idiot" payoff at the end.

by Steve Hall    Oct-31-05    
Topic: Commercials, Online



Jack Black Says No to Corporate Earth Killers

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To promote the TBS global warming awareness show, Earth to America, LA-based agency/production company Stun Creative has produced Earth to America, a 2-minute short starring Jack Black and directed by Jay Roach. It also features the Six Feet Under dead dad guy.

Currently running in theaters to raise global warming awareness, the short stars Black, doing his usual shtick, as an attorney who sues corporate America on behalf of the nation's children. Earth to America also promotes two upcoming events: a full-length comedy special of the same name that will air on TBS in November and a star-studded comedy showcase taking place on November 19, 2005, the final day of the HBO Comedy Festival in Las Vegas. The Earth to America project is Executive Produced by celeb environmentalist Laurie David.

by Steve Hall    Oct-31-05    
Topic: Cable, Online, Promotions



VW Rolls Out 120 Web Films For New Passat

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Created by Arnold as one of its last pieces of work in its ten year relationship with the car maker and five separate production companies, Volkswagen has launched 120 :15 web films, each of which highlight an individual feature of the new 2006 Passat. Twenty five films launch earlier this month and 25 more are due next week. The films can be viewed on VW's home page.

by Steve Hall    Oct-31-05    
Topic: Online



Dockers Says No to Metrosexuals, Sell Clothes

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According to Whois, his site may have been around since Summer but if it has been, we missed it. So there's our disclaimer for all your freaks who think nothing less than two seconds old should find its way to these pages. Anyway, Levi's Dockers division has launched Say No To Metro and goes to great lengths to spoof the whole metrosexual thing all while selling Dockers. The site is set up like one of those affliction sites with areas such as "Are You At Risk?", Awareness" and "Prescriptions." Prescriptions, of course, being Dockers clothing designed to cure all Metrosexual ills.

There's a reflex text in which images such as burger versus phoofy sandwiches and beer versus cosmopolitan choices are presented. There's a "Stop the Plucker" test in which the amount of eyebrow plucking determines ones level of Metrosexual-ness. And there's a "Guy-cologist" area in which a hottie nurse offers a host of exams. Even if the site was launched this past summer, wasn't the whole metrosexual thing over like a year ago?

by Steve Hall    Oct-30-05    
Topic: Online, Spoofs



Scion Launches 'Trick or Treat' Halloween Campaign

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On October 15, Scion launched a Halloween-themed campaign consisting of wild postings, billboards and online banners promoting the 2006 Scion with the headline "Trick and Treat." The billboards went up on high-traffic locations in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the wild postings are now appearing in the same cities plus Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners debuted on the sites on the same date and will run through October 31. The "trick" part of the trick or treat aspect of the campaign relates to many Scion buyer's desire to trick out their vehicles. The "treat" part relates to Scion's extended accessory options.

The campaign was created by ATTIK and can be viewed here.

by Steve Hall    Oct-27-05    
Topic: Campaigns, Online, Outdoor, Poster



New York Times Targets Bloggers on Site Meter

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Brenner Thomas of Not Only But Also, noticed The New York Times has placed advertising on Site Meter, a website traffic measurement service that most every blogger uses to see how many people visit their blogs, where they come from and what stories they read. Thomas surmises its a strategy to get bloggers to simply write about the fact that The New York Times is advertising on Site Meter, as we're doing right now, to gain publicity among bloggers. As intriguing a strategy as that may be, it's more likely due to Site Meter's use of the Tribal Fusion ad network which serves ads to thousands of sites allowing the New York Times to reach a very broad audience. Site Meter just happens to be one of those thousands of sites.

by Steve Hall    Oct-27-05    
Topic: Newspaper, Online, Weblogs



Promotion Offers Unsigned Bands Opportunity For Fame

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Giving every rocker wannabe a chance force their music on us, Music network fuse, entertainment marketing agency Deep Focus and MySpace, today announced the launch of a promotion to find and launch the next big video star. From now until November 4, young musicians can go on to myspace.com/fuse and upload 1 - 3 minute videos for consideration to a dedicated fuse group page on MySpace. Judges from fuse and Deep Focus will select five finalist videos to be posted on the contest site beginning November 7. Site-goers will have a week to cast a vote for their favorite video. Beginning November 15, the number-one vote getter will receive airplay and promotion on fuse's VOD service, fuse Video On-Demand, and MySpace. Please, William Hung's need not apply.

by Steve Hall    Oct-26-05    
Topic: Online, Promotions



Ehealthinsurance Makes Insurance Fun

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It's a known fact there's nothing fun about health insurance. What with referrals, co-pays, "this is covered but that isn't" insanities and wallet-busting monthly premiums, insurance needs all the help it can get. eHealthInsurance hopes to help with a new online promotion, called Am I Covered, which features an animated series featuring the Wyndales, the "lovable, yet klutzy family with whom all Americans can identify." Led by Percy Wyndale, family patriarch and certified klutz, the adventures of the Wyndale family brings humor back to the insurance game.

The campaign was created by marketing agency RSA and Truelight Entertainment and used artists and producers from The Simpsons, King of the Hill, Dilbert and Ren and Stimpy.

by Steve Hall    Oct-25-05    
Topic: Online, Viral



Cheerioke Introduces Yogurt Burst Cheerios

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Sanj points to General Mills which has created Cheerioke, a karaoke site on which people can choose there character, style them, change their physical features then sing along to the provided music and send the thing to a friend. The site promotes the new Yogurt Burst Cheerios and uses Oddcast's virtual host technology.

by Steve Hall    Oct-25-05    
Topic: Online, Viral



Teaser And Stealth Marketing Tactics Explored

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After receiving an email from Banu Sen of Publicis Net Paris telling us about a viral teaser trailer created to promote a new online game which would feature car maker Renault and that a fake game company and fake website where created and disseminated to bloggers as part of the promotion, a lengthy email exchange with Ben ensued regarding the buzz phrase of the day, transparency. Transparency is the notion that all marketing, especially that which comes through buzz, viral and word of mouth channels, be fully forthcoming with what brand is behind the campaign.

Clearly, with fake company names and websites, this was not transparent. However, during our discussion, in which, at first, I was quite surprised a major agency like Publicis and a major car maker like Renault would engage in fakery such as this given the recent uproar over buzz and word of mouth marketers and their associations calling for transparency, I realized it's really nothing more than your standard teaser campaign which has been around forever. There's a fine line, though, between a teaser campaign and a misleading campaign. The prior always, at some point reveals its identity which this Renault campaign does. The latter, which uses stealth methods like the recent U.S. Cellular blue man fiasco or an army of 250,000 teenagers who may or may not reveal their association with the large word of mouth company for whom they work.

Publicis and Renault has done nothing wrong here. Not that anyone is saying they did. Though in the face of transparency insanity, the discussion was worth having.

by Steve Hall    Oct-25-05    
Topic: Online, Opinion, Viral, Word of Mouth







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