In another clear sign contextual advertising and natural disasters don't mix, a Swatch ad above a CNN lead story, yesterday, about the South Asia earthquake read, "Shake the World at," followed by the image of a watch. Oops. Did Swatch predict the time of the earthquake? There really ought to be better controls in place for this sort of thing.
Family site Kaboose and Heinz have teamed to promote a new children's ketchup product Silly Squirt. The agreement provides Kaboose promotional space on Silly Squirt bottle labels and provides Heinz a promotional microsite within the Kaboose site. The deal was put together by Starcom.
Random Culture points to a new MINI website, Roof Studio, where visitors can upload and download roof graphics ready to be printed on vinyl for roof application. Currently, there are hundreds of designs to choose from
For some inexplicable reason, some marketers and their agencies still think it's OK to create a website, in this case, an advergame, that only works with Internet Explorer on a PC. Given the horrid user experience Internet Explorer provides with it's gaping holes through which scumware of all forms permeates to the proliferation of far superior browsers such as Firefox, let alone a cadre of Mac users, it's just plain shortsighted idiocy to create anything limited only to IE.
This time the idiocy comes courtesy of VISA and its agency Wild Tangent who created some kind of promotional advergame for the Torino 2006 Olympic Games. That's all we can tell you about the game because, yes, we gave up IE years ago and have avidly used Firefox ever since. And this time, we aren't even going to fire up our stale copy of IE so we can perform our journalistic duty and describe the game's merits or demerits to you. Suffice to say, based on the marketer's ignorance of a huge audience segment, it's safe to say all the effort is worthy of is a giant pile of demerits.
PuppetVision points out New Zealand charity, CanTeen, an organization supporting young people living with cancer has launched a spot featuring the Muppets singing their famed "Mahna Mahna" song to promote National Bandanna Week and the group's green CanTeen bandanna. FCB created the commercial and got Disney in LA to quickly approved character usage and then shot the spot just two days later with the Muppets cast.
Burger King has scored a branding coup. It's Burger "King" has been Farked. After being posted to Fark October 4, there are hundreds of images of the "King" taking on all sorts of personas such as the Army's "I Want You" guy, Bush's Supreme Court pick, Santa, Jesus, Larry King, Colonel Sanders and even Ronald McDonald himself. Not to be one-upped by it all, Crispin Porter + Bogusky is capitalizing on mask mania with the launch of BK Masks, a site where visitors can buy masks of the King himself and the famed Subservient Chicken. Wouldn't it just be sweet for Burger King and CP + B if this actually took off and kids across the country appeared at your doorstep wearing these masks? That would be successful marketing.
Promoting a the Australian men's magazine Explode, Soap Creative has launched a "customize your ride" game, called Bling My Bomb, in which visitors choose their vehicle and customize it selecting color, wheels, graphics, engine, plates, horn, your street scene and yes, the hottie that will ride with you. Sorry, ladies, this one's for the guys. Besides, you probably don't want to visit a site that treats women like hood ornaments. Oh please. After all, it's all just fun and fantasy for single-minded guys. That said, Explode will be happy to know we actually spent a significant amount of time on the site crafting our ride.
Here's a fun little time-waster from McDonald's. Pick a character, listen to the beat, whack a few numbers keys on your keyboard and, homey, you're breakdancin'. After practicing, visitors can log in and compare their dance move scores with others. That's it. Simple. No overbearing marketing crap. Just plain fun.
AstraZeneca recently launched a Disease Awareness program aimed at enhancing awareness of the risk of breast cancer recurrence and how to reduce that risk among survivors. The program consists of a television commercial called "If You Were My Sister," an interactive Web site called , and an educational information kit, all featuring real women who are breast cancer survivors. The campaign encourages the public to learn and share critical information about the risk of breast cancer recurrence.
The site, developed by MBC, allows women to read general information or answer several questions about their individual situation and then read information specific to their situation. Lest we forget this is marketing, an email address is, optionally, requested at the end of the questions. We're sure AstraZeneca's drugs are promoted here somewhere but, aside from the separate corporate site, we couldn't find it which, of course, is refreshing.
To introduce its new Peach flavored vodka, Absolut has come up with a series of quirky videos that reveal how Absolut APeach, as they call it, was created. The first episode reveals it was created by accident after the company had planned to introduce Absolut Cinnamon Roll only to find out Wyrskybogg Vodka had already release the same flavor. So, it was back to the drawing board with the company's top secret development team, originally formed in 1982, pulled back into action to create a new flavor. Dry wit ensues.