Wine maker Beringer recently conducted a study found more than half of respondents don't leave work on time but 28 percent would if they had social engagements with friends and family planned. With that nugget of information, Beringer has launched Living 5 to 9, a nice play on the 9 to 5 grind and a new website which aims to help people manage their time better. Oh, and let's not forget the marketing angle here. The more Beringer helps people manage their time, the more likely they will leave work on time thereby allowing them time to stop at the store on the way home and buy more Beringer product. Everybody wins with this one.
We're tipped to the fact Wieden + Kennedy is a bit miffed Nike jumped ship for another agency to promote its new Sasquatch driver. Apparently, Nike didn't think W + K could cut it and went to New York agency Trollback, which has done work for Nike before, to create a promotional video/commercial for the new driver. The commercial will air on NBC and on the Golf Channel throughout the month of October. You can view the work here. Oh for the days when clients clients weren't fickle and didn't jump ship every few months. OK, so that's exaggerating a bit. Clients go elsewhere for project work all the time but, for the the agency of record, it's never a pretty subject.
Snowmobile maker Artic Cat has launched Moose on the Run, a quirky microsite with all sorts of tips for moose hunters. There's the usual game, moose translator, mini movies in which moose ride snowmobiles, moose pictures, moose profiles, a moose trap contest (which is closed) and, unlike some other non-transparent marketing efforts, an actual link to the Arctic Cat website. It's good work.
We'd never viewed this before and we kind of like it. ESPN is set to launch its second season of "Off-Mikes," audio drawn from banter between ESPN Radio’s morning drivetime personalities, Mike Golic and Mike Greenberg and accompanied with animation from design studio ANIMAX
The first 10 episodes of "Off-Mikes" premiered last May on ESPN.com. Expanded "Director's Cuts" versions of the original episodes launched on the site at the end of the summer. The shorts were also available as mobisodes from ESPN Wireless via Verizon's V-CAST.
Each program runs about a minute in length and uses actual dialog from exchanges between Golic and Greenberg as heard on the "Mike & Mike in the Morning" show, which airs on the national sports radio networks. ESPN producers select bits from tapes of the broadcasts, then the ANIMAX creative team chooses a segment for production in Flash. The animation is then synched back to the edited audio tracks of the original radio broadcast. A very interesting repurposing on content.
A recently launched site, called Uncle Yaris goes and goes appears, based on the preponderance of Google search results for the term and the likeness of the site's color to Toyota's brand colors, to be a promotion for the Toyota Yaris which is scheduled to go on sale in early Spring 2006. The site, like many of these non-transparent promotions is kooky, odd and attempts to somehow be hip. Anyway, that's all the time we have to spend on promotions that waste our time by not telling us what is being promoted. Sort of counterproductive, don't you think? Of course, there's always a chance our assessment of this is completely wrong.
In an OMMA keynote, CBS Digital Media President Larry Kramer said the webcast of "Everybody Loves Raymond" was an experiment to determine how many people watch the show online and what traffic is driven back to the Viacom site. The webcast carried no ads but in the future, Kramer said shows could carry ads which advertisers would pay additionally for and an option to view ad-free shows for a fee might be offered as well.
It's official. Countdown sites are now a trend. This time, it's Jaguar who is insisting we watch their clock, maddeningly anticipating the launch of...well...something. The site is called Where Did Gorgeous Go, which, we're sure, in two days, 12 hours, forty-three minutes, Jaguar will tell us it hasn't gone anywhere. It's right here before our very eyes in the form of a new car model...and some travel specials. Oh, and of course there's hot babes involved too.
As a selling point, Herald Towers condominiums is promoting its units by touting the very thick walls between dwellings and encouraging residents to "be as loud as you want." Now there's honesty in advertising.
Celebrating the beauty of violence and glorifying its callous regard for it, Mortal Kombat has launched a new viral (or, at least an online film they hope goes viral - after all, it's ain't viral until it becomes viral), called Blood on the Carpet, to promote the new Shaolin Monks game. The film was directed by Seamus Masterson of Maverick and will be tracked by Viral Chart. Violent or not, you have to admit, after day-long, mindless, chest-thumping, group hug, brand-building blather sessions, this is exactly what you'd want to do to the pontificating, puffery-spewing idiot sitting next to you.
Spoofing its own Pepsi Max Heaps Rich campaign, Pepsi Australia has launched a viral advertising campaign called Heaps Poor Pepsi Min which, over the past three weeks, has been viewed by 160,000 people. The site features a spoof of Pepsi's currently running promotional television spot along with purposefully bad prizes and a game that lets visitors determine how boring they are. Some nice insiderishness here.