Alaska Airlines Shames Touchless Bathroom Technology

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Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.

Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.

Supporting the television commercial are radio, newspaper, outdoor, transit and web.

Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!

by Steve Hall    Apr- 6-09    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio



Pasty White Chicks and Desperate Virgins Need Vacation.

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Hyatt's running a sweepstakes called The Big Welcome, where you can win a bunch of free nights in Unspeakably Awesome parts of the world.

That's cool and all, but the effort's being promoted with two wristslash-worthy attempts at irony.

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by Angela Natividad    Apr- 6-09    
Topic: Brands, Campaigns, Online, Worst



Forced to Sing For Simon Cowel or Cook For Bobby Flay?

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"We really click because we get each other."Say what? Oh wait. Yea. That's the definition of a BFF. Well, at least according to MySpace which has launched an online game show called BFF. No need for a lengthy explanation here. It's exactly the same thing as The Dating Game or The Newlyweds. Just more bubbleheaded.

Of course the questions really have nothing to do with the relationship between BFFs, rather what pop preferences each has and whether or not one half of the other BFF knows what the other likes. Deep, man. Really deep.

by Steve Hall    Apr- 2-09    
Topic: Games, Online



Sheepeye GoDaddies Taxslayer Up in Spec Ad

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Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.

Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)

This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.

Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand.

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by Angela Natividad    Apr- 2-09    
Topic: Brands, Celebrity, Consumer Created, Online



Adrants Reader Says Chevrolet Camaro Site A Fail

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So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:

"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."

Thanks, reader!

by Steve Hall    Mar-27-09    
Topic: Bad, Online, Opinion



Sears Appeals to Techie Moms with New Media Push

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See it all on bustedmoms.com, which is pretty much just a frame wrapped around a Facebook page, slathered in Twitter media for good measure. Work by IZEA.

POLL TIME!

When last we covered Sears, it was getting all cozy and whatnot with Vanessa Hudgens and the rest of the tween-tastic High School Musical crowd. Gag us, man.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Online, Social



Early Results of (Unpaid, Mind You) Twitter Ads

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Cheers to Loren Brichter of Atebits.com for returning an email requesting information on the early results of the ads that began running on Twitter this week.

With regard to the unpaid ads Twitter has featured on behalf of iPhone app Tweetie, Brichter wasn't able to divulge specific metrics or conversion rates but he did share, "I will say that Tweetie had its best-ever day of sales on Tuesday (the day after the text links went live)."

Considering the sheer volume of traffic Twitter is capable of directing, and considering that firehose was aimed at just three third-party sites, this is hardly surprising.

However, Brichter continued, "It's also jumped up to the #11 paid app on the [Apple iPhone] App Store."

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by Jolie O'Dell    Mar-26-09    
Topic: Online



Hey, Look. Condom Ads with Sex in Them.

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Gratuitous raunch, black humour, etc. all appear in these ads for LifeStyles' SKYN line, which trips all over itself in an anxious commitment to "change safe sex forever."

All we got out of this was lag and choppiness, with the occasional softporn moment for good measure. There are punchlines at the end that we didn't entirely understand, due to said lag and choppiness and general being-distracted-by-shinier-shit.

Don't blame our connection; the site just has a lot going on. (Really though, do the TV spots have to rotate? Being merched shouldn't feel like Duck Hunt.)

Work by AMP Agency/Boston. Pressie reads, "New Campaign Adds Sensuality to Condom Advertising." As if that's innovative. Or something.

by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Online



Heh-Heh, British Stuff for Shoe Brand.

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With help from digital agency Holler, footwear brand Kickers is launching an online comedy sketch series called "Random Bandits," which features characters from TV show Modern Toss and guest voice-overs from the UK's The Office.

The effort'll run for three months, beginning in the first week of April, and will "send up everything from entertainment, popular culture and even social networks." Hope you're equipped with that slapstick Brit wit. You'll definitely need it for this dive back into MySpace.

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Biz Stone Makes More Twitter Premium Noises.

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Think for-pay add-ons. Stone maintains, though, that the services people and companies are already using will remain free.

by Angela Natividad    Mar-26-09    
Topic: Brands, Online, Social, Trends and Culture








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