So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:
"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."
Cheers to Loren Brichter of Atebits.com for returning an email requesting information on the early results of the ads that began running on Twitter this week.
With regard to the unpaid ads Twitter has featured on behalf of iPhone app Tweetie, Brichter wasn't able to divulge specific metrics or conversion rates but he did share, "I will say that Tweetie had its best-ever day of sales on Tuesday (the day after the text links went live)."
Considering the sheer volume of traffic Twitter is capable of directing, and considering that firehose was aimed at just three third-party sites, this is hardly surprising.
However, Brichter continued, "It's also jumped up to the #11 paid app on the [Apple iPhone] App Store."
Gratuitous raunch, black humour, etc. all appear in these ads for LifeStyles' SKYN line, which trips all over itself in an anxious commitment to "change safe sex forever."
All we got out of this was lag and choppiness, with the occasional softporn moment for good measure. There are punchlines at the end that we didn't entirely understand, due to said lag and choppiness and general being-distracted-by-shinier-shit.
Don't blame our connection; the site just has a lot going on. (Really though, do the TV spots have to rotate? Being merched shouldn't feel like Duck Hunt.)
Work by AMP Agency/Boston. Pressie reads, "New Campaign Adds Sensuality to Condom Advertising." As if that's innovative. Or something.
With help from digital agency Holler, footwear brand Kickers is launching an online comedy sketch series called "Random Bandits," which features characters from TV show Modern Toss and guest voice-overs from the UK's The Office.
The effort'll run for three months, beginning in the first week of April, and will "send up everything from entertainment, popular culture and even social networks." Hope you're equipped with that slapstick Brit wit. You'll definitely need it for this dive back into MySpace.
This decade's "It Startup," Twitter, has finally incorporated ads on the pages of its website. The rather unobtrusive text ads are cutely marked up as dictionary entries and appear in a sidebar below a user's stats and above their thumbnail mosaic of followed users. Currently, the ads are not present on mobile or desktop Twitter apps...yet.
The ad space first appeared on March 16 (right in the middle of South by Southwest Interactive) containing promotions for Twitter's search function and branded widget; however, by March 23, the space contained ads for third-party apps: Tweetie (an iPhone app), Twittervision, and ExecTweets.
The marketing community breathed a collective sigh of relief heard the blogosphere 'round: At long last, the Twitter team had settled on a business model.
Since you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords.
Well, that's cool, we do too.
To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos.
According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man.
To the disturbingly appropriate Eat My Bear by YUKSEK,* a slow-moving chameleon changes his stripes according to whatever shade of Wayfarers is set in his path -- and there are some pretty ugly options to choose from. Easter egg blue! Cammo! But in the context of watching nature in action, as opposed to destroying our fine facial aesthetic, those shades suit us just fine.