Sheepeye GoDaddies Taxslayer Up in Spec Ad

taxslayer-model.jpg

Here's a concept that never gets old: getting sex symbols to strip while deluging transfixed watchers with your brand name.

Following in the footsteps of brands like GoDaddy, which is literally milking Danica Patrick for every last pheromone, Taxslayer.com enlisted former Miss Switzerland Nadine Vinzens to undress while pushing the company's merits. (Think Cleo but slightly less seedy. And we say "slightly" with some reservations.)

This gimmick comes stock with a surprise ending. In a moment of irrational compulsion, we looked down at our junk just to make sure we weren't growing anything ... unexpected.

Work by Sheep Eye Productions, which is soliciting ad work in exchange for 25 grand.

more »

by Angela Natividad    Apr- 2-09    
Topic: Brands, Celebrity, Consumer Created, Online



Adrants Reader Says Chevrolet Camaro Site A Fail

chevrolet_camaro_fail.jpg

So on lazy Friday afternoon after a long and crazy (did we say crazy?) post-SXSW week, it's nice when a reader sends in a note doing our job for us. In reaction to the new Chevrolet site launching the new Camaro, a reader had this to say:

"Great idea having a soft launch. Only problem is the launching site is spectacularly lame! It actually looks like a bad version of Saab site circa 2002. I can't help wishing they took a more interesting route, like Attik did for Scion. Camaro has such a vibrant storied history and personality, to have this bland, poorly achieved minimal mushy mush is such a ridiculously horrible business decision."

Thanks, reader!

by Steve Hall    Mar-27-09    
Topic: Bad, Online, Opinion



Sears Appeals to Techie Moms with New Media Push

sears-busted-moms.jpg

See it all on bustedmoms.com, which is pretty much just a frame wrapped around a Facebook page, slathered in Twitter media for good measure. Work by IZEA.

POLL TIME!

When last we covered Sears, it was getting all cozy and whatnot with Vanessa Hudgens and the rest of the tween-tastic High School Musical crowd. Gag us, man.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Online, Social



Early Results of (Unpaid, Mind You) Twitter Ads

tweetie.jpg

Cheers to Loren Brichter of Atebits.com for returning an email requesting information on the early results of the ads that began running on Twitter this week.

With regard to the unpaid ads Twitter has featured on behalf of iPhone app Tweetie, Brichter wasn't able to divulge specific metrics or conversion rates but he did share, "I will say that Tweetie had its best-ever day of sales on Tuesday (the day after the text links went live)."

Considering the sheer volume of traffic Twitter is capable of directing, and considering that firehose was aimed at just three third-party sites, this is hardly surprising.

However, Brichter continued, "It's also jumped up to the #11 paid app on the [Apple iPhone] App Store."

more »

by Jolie O'Dell    Mar-26-09    
Topic: Online



Hey, Look. Condom Ads with Sex in Them.

lifestyle-condoms.jpg

Gratuitous raunch, black humour, etc. all appear in these ads for LifeStyles' SKYN line, which trips all over itself in an anxious commitment to "change safe sex forever."

All we got out of this was lag and choppiness, with the occasional softporn moment for good measure. There are punchlines at the end that we didn't entirely understand, due to said lag and choppiness and general being-distracted-by-shinier-shit.

Don't blame our connection; the site just has a lot going on. (Really though, do the TV spots have to rotate? Being merched shouldn't feel like Duck Hunt.)

Work by AMP Agency/Boston. Pressie reads, "New Campaign Adds Sensuality to Condom Advertising." As if that's innovative. Or something.

by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Online



Heh-Heh, British Stuff for Shoe Brand.

kickers-random-bandits.jpg

With help from digital agency Holler, footwear brand Kickers is launching an online comedy sketch series called "Random Bandits," which features characters from TV show Modern Toss and guest voice-overs from the UK's The Office.

The effort'll run for three months, beginning in the first week of April, and will "send up everything from entertainment, popular culture and even social networks." Hope you're equipped with that slapstick Brit wit. You'll definitely need it for this dive back into MySpace.

more »



Biz Stone Makes More Twitter Premium Noises.

twitter-logo.jpg

Think for-pay add-ons. Stone maintains, though, that the services people and companies are already using will remain free.

by Angela Natividad    Mar-26-09    
Topic: Brands, Online, Social, Trends and Culture



Havaianas Blooms, Kevin Spacey for AA, ATL Goes Intramural

glacier-fresh-kokanee.jpg

- Ex-Ofsted chief proposes that kids learn social media skills -- Wikipedia, blogging, podcasting, Twitter -- in primary school, alongside other communication skills like handwriting and keyboarding.

- How far would you go for some glacier-fresh Kokanee? As far as the dudes in this spec ad? (Gotta say: the premise is cheesy, but production is clean.)

- Pretty spiffy ATL ad.

- Havaianas footwear in full bloom around Paris. Almost too pretty to stand.

- Fallon Skimmer.

- Take it straight: we fucking hate this execution.

- Kevin Spacey to do Michel Gondry-directed ad for American Airlines.

- Killed Idea alert: "the following ad for Krystal Hamburgers created by the Johnson Group in Chattanooga was killed for fear of 'clown retribution.'" Ever read Jpod? This sorta reminds us of that.



Twitter Rolls Out Ads. Still Not Making Money.

Twitter%20Ads.jpg

This decade's "It Startup," Twitter, has finally incorporated ads on the pages of its website. The rather unobtrusive text ads are cutely marked up as dictionary entries and appear in a sidebar below a user's stats and above their thumbnail mosaic of followed users. Currently, the ads are not present on mobile or desktop Twitter apps...yet.

The ad space first appeared on March 16 (right in the middle of South by Southwest Interactive) containing promotions for Twitter's search function and branded widget; however, by March 23, the space contained ads for third-party apps: Tweetie (an iPhone app), Twittervision, and ExecTweets.

The marketing community breathed a collective sigh of relief heard the blogosphere 'round: At long last, the Twitter team had settled on a business model.

more »

by Jolie O'Dell    Mar-25-09    
Topic: Bad, Online



Flight of the Conchords Rides High Tide of Unhip Lip-Syncers

flight-of-conchords-lipdub.jpg

Since you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords.

Well, that's cool, we do too.

To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos.

And they are admirably wincey. (Okay, maybe not as much as that one time Jemaine dressed up like Labyrinth Bowie and appeared to Bret in his dreams.) Fan or not, feel free to relish in this most awkward pool of self-conscious exhibitionism.

According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man.

See Final Fansterpiece below.

more »










Featured FREE Resource: