Capitalizing on increasing consumer involvement with content creation, ESPN and MasterCard will launch a program this fall where sports fans can submit self-created videos and images of their goofy sports moments which will be displayed on the web for visitors to vote for favorites. During the voting period in September and October, submissions will be displayed bracket style with the first place winner receiving a sports room makeover and the second place winner receiving $5,000 in MasterCard credit. The program, created by GSD&M, will be promoted on ESPN and ESPN.com with four 15 second shorts.
To promote its new AIM Mail, AOL has a couple of strange online videos, created by Attik. One has a receptionist drifting into a daydream which consists of superhero midgets...oops...dwarfs...oops...little people giving her a tickle attack. The other has a pair of sushi falling in love only to have one killed by getting eaten. Both end with @aim addresses and no other form of linkage.
Once at the AIM Mail site, there are blogs that promote the videos. The videos can be viewed here and here.
Adverblog points to a microsite, created by Juxt Interactive and done up with a combined country/hip-hop/British twist, for Nestea Ice which hopes to attract 12 to 24 years olds guys with its music videos, T-shirts, branded character stories and a contest which offers chances to win a bunch of Sony products including a TV, mini stereo, PlayStation 2, games, music CDs and inflatable chairs.
Adverblog points to a semi-funny website for Angel Soft toilet paper, called Bathroom Moments, which contains clips of strange and humorous bathroom occurances such as a lost battle with a toilet plunger, mustache bleaching and a fish funeral. The site also includes a list of "bathroom blunders" and a sweepstakes where entrants get a chance to win a $15,000 bathroom makeover.
Entertainment magazine, Giant, has introduced a feature that allows visitors to show or hide leaderboard banners on their website. The ads are served every time a page is viewed but can then be hidden. While some advertisers may not like this, a notion to consider would be the effect the physical act of clicking to hide or show the banner has on banner metrics.
Why we didn't find this first is beyond us but we thank Adland for pointing to it. Ad agency poster child Crispin Porter Bogusky has created Pink Panty Poker, a strip poker game that's easy to play and quick to reward with hot models tearing their clothes off for your viewing pleasure. An admirable effort. CPB copywriter and VP Creative Director Scott Linnen explains the project to Adverblog here.
ICON Advertising Solutions, an online ad sales company has signed a deal with Marvel.com, the online division of comic giant Marvel Enterprises, Inc., under which ICON will act as an online ad sales representative for the interactive division of the entertainment company.
Marvel.com features interactive information and activities for many of Marvel's comic book titles and characters such as Spider-Man, The Fantastic Four and The Incredible Hulk. Marvel.com claims reach of 18 million impressions to 750,000 monthly unique users, mainly in the male teen and young adult demographic.
Reuters has partnered with GE in a sponsorship deal which will place the American maker of all things in a premiere sponsor position on the Reuters Interactive TV channel. The sponsorship will center on GE's "ecomagination" campaign which touts the company's environmentally friendly products.
As the premier sponsor, GE will run 30 second post-roll video ads. While the video ad plays, a banner ad is also displayed on the left-side navigation which clicks through to a GE branded sponsor page. OMD Digital NY was responsible for the planning and buying of this campaign.
MarketingVOX reports Nickelodeon has launched a new broadband internet channel called TurboNick. The "channel" will contain 20 hours of original programming including SpongeBob SquarePants viewable on visitors own time schedule. Unfortunately, Nickelodeon appears oblivious to the fact all the cool kids use Firefox crippling TurboNick to work only with Internet Explorer. Perhaps now that Google has acknowledged the existence of Firefox with its introduction of the Google Toolbar for Firefox tomorrow, the rest of the slackers will finally catch up. IE is dead. Firefox is the only way to view the web.
OK, so we did fire up IE and can confirm the video quality on TurboNick is TV quality and the program selection is great. A cool concept. TurboNick is hip to the cool kids' viewing habits. Oops, viewing full screen crashes IE. Oh well.
Steve Rubel points to yet another not so well timed contextual ad placement. Today, London was selected to host the 2012 Olympics. In a Yahoo story announcing the news, a New York City Olympic bid ad appeared embedded within the article. Not that anyone's to blame as you can't always time your ad campaign to breaking news but it wasn't looking good for New York for quite some time.