To promote its new book called Countdown to Crisis, Crown Publishers has placed a series of blog ads that contain the usual, gushing quotes from those who love the book but, unusually, they also include quotes from those who hate the book. Rarely do advertisers call attention to the negative aspects of a product or service, choosing to highlight only the positive. While nothing is perfect and everyone knows it, the continual positive-spin, adver-blather most ads spew forth just falls on deaf ears after a while.
People are intelligent and enjoy being treated intelligently. In the case of this book ad, pointing people to a negative review is not necessarily a bad thing. Perhaps after reading the review, a person considering the book might think the reviewer's opinion simply isn't relevant to their mindset or book buying consideration set. With people armed with endless sources of information regarding any and all advertised product, hiding or glossing over the truth is pointless. Crown Publishers knows this.
It's been reported that Yahoo is testing a behavioral ad program using targeting technology from Revenue Science which places Yahoo text ads on pages based on user behavior. Two pilot sites, dogster.com and catster.com are running the tests. A third site, photo sharing site tinypic.com, though un-announced, also appears to be part of the program based on a peak at the site's source code. Intriguingly, while many of the pictures on the site are garden variety, a sizable handful fall into the porn category. We're talking soft here. Nothing horrific. Just basic nudity.
A tipster wonders what's going on writing, "There is little relevant context in porn, but behavioral can give them the ability to target ads based on past behavior. Interesting question would be whether they are tracking and retaining the users surfing on the porn for future targeting on other websites."
TinyPic clearly states no nudity or offensive pictures are allowed but, obviously, a few got through. Likely, they will be quickly removed.
With contextual advertising everywhere, even in RSS feeds, one has to wonder when an advertiser will get sick of bad associations and simply go back to good old demographic, phychographic, human-controlled targeting. Not that Sony has a problem with drug rehab but these contextual associations do get fairly humorous at times.
With two funny movies, Martini is promoting an inflatable pool on the shape of their logo, BlogFonk reports. The campaign was created by Doorn $ Roos Advertising and is part of a larger Martini Mansion promotion.
To promote its new Range Rover Sport, Land Rover has launched a website called, "The New Rush," which launches you into a night time cityscape complete with nightclub and mysterious people on the sidewalk. All of this, of course, is interspersed with touch points that explain the vehicle's features. While we think this an engaging and information filled experience, one Adrants reader thinks there's a drug overtone to it writing, "...it appears RUSH is some sort of red light district type nightclub with all sorts of party-goers hanging out front and a blinking red R florescent sign. Also, when you roll your mouse over one of the couples, a conversation bubble pops up that says, "What lines." Now being a bona fide drug researcher, I can assure you that this can have double and triple meanings especially since this creative relies more on heroin based sensibilities then cocaine ones." We've retired from the drug scene so we'll have to leave it to those in the filed to offer further comment.
The campaign is also supported by outdoor pointing to the website.
Adland tells the story of a clueless Denmark Coke marketing manager who seems to be the last person of earth who knows the Internet is about linking one website to another. This manager, after forcing a Coke fansite to changes it's URL because it the Coke brand name in it, then asked fansite owner Andre Lund via email to stop linking to the Coke site with this oddball reasoning, "If you are to be allowed to link to a coca cola website (cocacola.dk) you have to send in a written application to us. I can not see that you have made such an application, and there is no agreement with you about this. So I have to ask you to remove the link to www.cocacola.dk."
Apparently, someone gave this marketing person a lesson in Internet 101 causing the Coke manager to relent and publicly apologize of the Coke site. It's hard to believe this kind of thinking still exists.
Here's a collection
of interesting, animated ad banners that are, apparently, for a Brazilian Internet company.
Wednesday, it was Mitsubishi's turn. Today it's Batman's turn. The "caped crusader" has taken over the Yahoo homepage with a bunch of flying bats and a fairly friendly half screen, window shade ad unit promoting the upcoming movie. And no, it doesn't work with Firefox.
In an effort to counter the bad wrap foisted on the cookie, an identifying file placed on a person's computer marketers use to serve targeted ads and sites use to remember people's login information, online marketers are launching a "cookies can be good for you" campaign. Dynamic Logic President Nick Nyhan, who's company measures online ad performance, co-founded safecount.org along with Microsoft to convince antispyware firms to allow certain "good" cookies through their filters.
While methods to replace the cookie are currently being developed, such as United Virtualities' PIE, the campaign hopes to educate people of the cookie's benefits such as saving login info and remembering certain website configuration preferences rather than focusing on its advertising tracking capabilities to which people will just thumb their noses.
Random Culture points to this Applebee's DunkTank online game in which you upload a picture of yourself, crop your face, dress yourself in a choice of clothing and dunk yourself like one of those carnival games. Random Culture says it's pretty funny. We'll take his word for it. When we realized we had to upload a picture of ourself, we decided it was too much work so we'll just show you Random Culture's pic instead.