Wednesday, it was Mitsubishi's turn. Today it's Batman's turn. The "caped crusader" has taken over the Yahoo homepage with a bunch of flying bats and a fairly friendly half screen, window shade ad unit promoting the upcoming movie. And no, it doesn't work with Firefox.
In an effort to counter the bad wrap foisted on the cookie, an identifying file placed on a person's computer marketers use to serve targeted ads and sites use to remember people's login information, online marketers are launching a "cookies can be good for you" campaign. Dynamic Logic President Nick Nyhan, who's company measures online ad performance, co-founded safecount.org along with Microsoft to convince antispyware firms to allow certain "good" cookies through their filters.
While methods to replace the cookie are currently being developed, such as United Virtualities' PIE, the campaign hopes to educate people of the cookie's benefits such as saving login info and remembering certain website configuration preferences rather than focusing on its advertising tracking capabilities to which people will just thumb their noses.
Random Culture points to this Applebee's DunkTank online game in which you upload a picture of yourself, crop your face, dress yourself in a choice of clothing and dunk yourself like one of those carnival games. Random Culture says it's pretty funny. We'll take his word for it. When we realized we had to upload a picture of ourself, we decided it was too much work so we'll just show you Random Culture's pic instead.
For Your IE's Only
So, today, Mitsubishi launched their cool-ish Yahoo page take over to promote the new 2006 Eclipse. By using the a,s,d,w keys, visitors can drive the car around the Yahoo page before heading to the car's microsite. It's engaging enough as page takeovers go but we have one concern. It's hard to believe that most marketers, especially a supposedly savvy marketer like Mitsubishi, still think Internet Explorer is the only browser worth designing for. You see, we use Firefox here because, well, it's just, like, way better than Explorer. We also spend our entire day writing about advertising. You'd think Mitsubishi would want those who write about advertising to easily and without need to fire up another browser, view their page takeover creative. Apparently the 10 to 20 percent of us that use Firefox don't matter. Actually, maybe that's a good thing. Those that use Firefox also use it because most of this fancy stuff doesn't work with Firefox and we like that little "feature" just fine.
Absolut has launched a pseudo-scientific little Flashy thing, called "Find Your Flavor," that lets you take a timed quiz which then determines which flavor of Absolut you are. We seem to me Mandarin but that's probably because we get dyslexic navigating fancy Flash sites. No matter, give it a whirl. After all, you have no actual work to do today, right? You're just "concepting."
New York JWT ad exec Steve Coulson has launched the mother of all eBay ironies with his "Your Logo on my Golden Palace" bid. Poking fun at eBay's ability to catapult absolutely nothing to fame and Golden Palace's ceaseless appetite for all parts of the human body, the ad promises the winning bidder's logo will be placed on a small Golden Palace which will be displayed on Steve's desk and seen by "decision makers, media buyers and celebrities" who visit his office. Perhaps this will finally end this little mini-trend.
Once the primary method of achieving higher search engine results placement, hidden links - links which appear as text on a webpage but are invisible because they are the same color as the background - are now used, mostly, by disreputable marketers and are frowned upon by search engines who will punish sites using these links by pushing the site further down the results page. Surprisingly, hidden links have been found on the Financial Times website. Ken McGaffin, while doing some research for a client, found 138 hidden links on the Financial Time website within the first hour of his search.
McGaffin explains why marketers would engage in these shady practices, writing on his blog, "Google will regard a site such as FT.com as a trusted authority and any site that FT.com links to will get a significant boost to its ranking. The site will move towards the top of search engine results, bringing more visitors and more lucrative business as a result."
We don't pretend to know a lot about search engine marketing but we don't have to know much to realize it's practices such as this that undermine the medium, affect consumer trust and make life that much more challenging for marketers who choose to play by the rules. We think it's a shame The Financial Times - and other sites - engage in this clandestine method of money making.
While we knew the website that promoted an undersea train/subway from Paris to New York was a hoax all along, Adrants reader, Bruno points us to a story in LeJournalduNet which reveals the prankster to be a travel site called Voyages-sncf.com. Apparently, a supporting campaign has been launched which, today, revealed the truth behind the hoax and includes online and transit elements.
Following the Superheroes theme, Crispin Porter + Bogusky has created a microsite, called Cyber Heroes, for Earthlink promoting the ISP's scam, scam, virus and spyware blocking services. The site, which represents the three threats with three Cyber Heroes; Stephanie, Don and Rashidi, who each have professional sport-like profiles and can be pit against the threats in several games. The site also offers screensaver downloads, product description areas and a Cyber Gear area where visitors can register to win a Cyber Hero Cape in the form of a towel. Many areas of the microsite point to various areas of the Earthlink website to provide additional details.
With most ISPs falling into the boring, commodity-like category, CP + B has done a good job at least bringing a little fun to the mundane but excruciatingly nagging aspects of spam, scams, spyware and viruses which take the fun out of everyday Internet life.
Some love it. Some call it lame. Join the debate in the Adrants Network
In a direct approach to getting the attention of GM CEO Rick Wagoner, Kidz Magazine has placed a billboard in Detroit with the headline, "Mr. Wagoner, why isn't GM talking to the people who make 60% Of The Family Car Buying DECISION? Go To http://MrWagoner.SincerelyScott.com for an Epiphany. Sincerely Scott." Scot is Scott Smith, publisher of Kidz Magazine, a magazine "written by kids for kids." While Scott cites GM itself will be able to confirm the figure, it's unclear what, exactly, that 60 percent represents. Some would say this is as an odd way to ask an advertiser for money, but we all know kids were born to beg and do hold great influence over their parents.