This decade's "It Startup," Twitter, has finally incorporated ads on the pages of its website. The rather unobtrusive text ads are cutely marked up as dictionary entries and appear in a sidebar below a user's stats and above their thumbnail mosaic of followed users. Currently, the ads are not present on mobile or desktop Twitter apps...yet.
The ad space first appeared on March 16 (right in the middle of South by Southwest Interactive) containing promotions for Twitter's search function and branded widget; however, by March 23, the space contained ads for third-party apps: Tweetie (an iPhone app), Twittervision, and ExecTweets.
The marketing community breathed a collective sigh of relief heard the blogosphere 'round: At long last, the Twitter team had settled on a business model.
Since you're probably a postmodern hipster, it's highly likely you love yourself some Flight of the Conchords.
Well, that's cool, we do too.
To promote Season 2 of the show, HBO partnered with Deep Focus to launch the Flight of the Conchords Lip Dub Video Fansterpiece. It's about as grand as it sounds, and one-time creators of fan fiction will probably relish the opportunity to reinterpret FotC's "Hiphopopotamus vs. Rhymenoceros" with their own wincey music videos.
And they are admirably wincey. (Okay, maybe not as much as that one time Jemaine dressed up like Labyrinth Bowie and appeared to Bret in his dreams.) Fan or not, feel free to relish in this most awkward pool of self-conscious exhibitionism.
According to Deep Focus, Facebook outreach generated about 470 comments and about 5400 "likes." The two top videos were edited into a single mumbo-jumbo one and incorporated into a Flight of the Conchords ep -- and yeah, that's on cable TV, man.
See Final Fansterpiece below.
Gad knows we've seen more than our fair share of Never Hide videos by Ray Ban, but "Super Chameleon" had us going "Is that real? Is that REAL?!" all over again.
To the disturbingly appropriate Eat My Bear by YUKSEK,* a slow-moving chameleon changes his stripes according to whatever shade of Wayfarers is set in his path -- and there are some pretty ugly options to choose from. Easter egg blue! Cammo! But in the context of watching nature in action, as opposed to destroying our fine facial aesthetic, those shades suit us just fine.
Remember Gary Brolsma, the Numa Numa Guy? Of course you do. Hoping to tie his lovable lip-syncing magic to a big brand, The Martin Agency tapped him to produce "Numa Numa Guy with GEICO," an amateur-style vid where he sings Somebody's Watchin' Me while GEICO's trademark gecko dances behind him.
What makes the video awesome is you don't really notice the gecko at first. But as you acclimate to the context, suddenly you're like... "WTF is that thing in the terrarium, shimmying in the background?"
And then you LOL, just a little.
JetBlue continues pitching execs with tarnished golden parachutes in a tongue-in-cheek series of online videos. The objective is to acclimate bigwigs, accustomed to their own jets, to the somewhat-less-private JetBlue experience.
It's funny shit -- imagine that Old Spice Bruce Campbell campaign, except for down-and-out silver-spooners instead of green youngbloods.
We love it when dude makes an allusion to private jets on craigslist in Episode 3. And that douchey PowerPoint moment? Priceless. For those so inclined, worldly wage-earners with a sense of humour can "Have [their] assistant's assistant book now."
Okay. Let's nail this down once and for all: DO NOT start a lavish, perks-heavy club of people -- in this case, Royal Caribbeans' "Royal Champions" -- whose objective is to plug your company hither and yon without revealing affiliation.
In an ongoing misguided effort to make itself more appealing to a demo somewhat broader than Euro-philes and homosexuals, Vespa's inked a cross-promo partnership with Paramount to promote I Love You, Man, a comedy about two dudes that "test and stretch the boundaries of friendship in adventure after adventure."
Apparently a lot of those adventures involve a "fun and fuel efficient" Vespa LXV 150, which I guess is somewhat better than the bunk motorbike that served Ernesto Guevara and Alberto Granado so well in The Motorcycle Diaries.
Those inclined can enter a MySpace contest to win the Vespa used in the film. To get involved, you'll have to submit an example of how far you've gone for a friend. Deadline's tomorrow (although we PROMISE you the pressie was sent a mere TWO HOURS AGO) -- and the link, myspace.com/iloveyouman, doesn't seem to be working. This was the closest we could get.
The poster at left is available as a free download on Vespa's website.
Visit ihavethebug.com to take a quiz and find out whether you've got the "travel bug." The exercise -- short, playful and mildly entertaining -- serves two purposes: to flatter you and drive you to the Travel Channel. (If so inclined, note requisite Facebook tie-in at bottom left. What, don't you want all your friends to know you've got "excellent gumption, chutzpah"?)
Internet stuff put together by Razorfish. The Travel Bug TV spot, orchestrated by Moroch, is done in a faux-serious Big Pharma tone. You've got sufferers, playfully agonized; you've got gratuitous shots of people running on beaches. The Travel Channel's the cure, but like all drugs, you're warned it may only aggravate the symptoms.
Ad's expectedly corny, even a little dated in its humour; but the site quiz ties the gimmick back to Travel Channel shows well enough. At the very least, it sparked discussion: last night me and a friend were all, "What exactly is a sexy beach?" Verdict's still out.
The other day we came across this banner ad for IMVU. The story should be easy enough to figure out: two hot avatars meet, and hey, one thing leads to another. "Live the lifestyle you've always dreamed of," the piece concludes, followed by IMVU's standard CTA: "Meet new people."
We were pretty incredulous about this "lifestyle you've always dreamed of" crap, but then we thought, hey, being sexy and promiscuous in a virtual world is probably infinitely safer than doing it in the Ritz bathroom. Anyway, since then we've seen a couple of other IMVU ads that better illustrate what IMVU means when it says dreamed of.
Fall in love like the first time, engage in girl-on-girl recreation -- or, hell, play Twilight without all the chaste overtones. That shit's creepy though.
It probably bears mentioning, however, that when it comes time for all the meat-rubbing, you still won't actually be your avatar. And you'll still be all alone.
The California Milk Advisory Board continues its Happy Cow casting call with an entry from April, a down-home Southern diva. She sings country, has an entourage of ganders and makes the Cali cows all catty. Click on the April videotape to watch her audition.
In the event that Simpering Belle just isn't your accent of choice, check out last month's entry from Soo (she's got Soeul!).