'Guns, Blood, Drugs ... What Else Could You Ask For?'


Got this email blast from Echelon Studios this morning and that header totally perplexed us. What else could we ask for? In my mind, Steve was all, "Hot bitches!" -- and I was like, "...microfiber cloth...?"

The blast is a promotion for two (appropriately) made-for-DVD titles: Death Rattle Crystal Ice ("meth, murder, mayhem"!) and Blood-Stained Romance ("sometimes love doesn't have a happy ending"). Priceless blurbage from the latter:

Soon lies turn to murder launching Holden into a spiraling bloodbath of violence and desperation as he tries to hide the infatuation that feeds his madness. Through it all, he tries to cling to a trembling grip on reality, as love and pain coalesce into a shocking "climax".

Melodramatic run-on sentence? Check. Use of the irresistible "coalesce"? Check. Quotes around "climax"? Check, baby, check.

by Angela Natividad    Mar-13-09    
Topic: Online, Packaging, Promotions, Strange

Need a New Desk to Bend Over? Have We Got the Gig for You.


American Apparel peels its sleaze off for a second to make a public service announcement: "American Apparel is ... Jobs."

This crucial message is illustrated by a muscly bald dude who appears to be in the stock room. Which begs the question: where'd all AA's eye candy go? In a clime this dire, is all that tap-worthy ass just unwilling to lift its own load?

by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Online

Mars Hosts Online, Offline Easter Egg Hunt


Thanksgiving. Christmas. Valentine's Day. *slap* Easter. Please, make it stop! It's like one holiday ends and another begins. So, yea, Easter's on the way and so are the Easter-themed campiagns like this one from Mars Canada for M&M. Created by Proximity Canada, BBDO Toronto and Firstborn, this one has been dubbed "Canada's most Speck-tacular Egg hunt."

With print, TV (see one of the spots here), POP and online, people are urged to collect M&M eggs hidden around the web (a virtual egg hunt!) and in stores with PIN codes to use as entrance to drawing to win a trip to New York, Las Vegas or Orlando.

There's a site, four minisites and banners on MSN.ca, Yahoo.ca, MySpace.ca and others all with PIN codes to hunt for. Have at it.

by Steve Hall    Mar-11-09    
Topic: Campaigns, Commercials, Games, Online, Point of Purchase, Television

Barbie's Birthday Ride, Defiled Desserts, Neo-Con's Golden Child


- White paper in comic book form.

- Meg Whitman for CA gov.

- Two sides of Arnold -- the disgruntled and the loyalists -- come to blows.

- Neo-conservatism's golden child.

- Barbie's birthday Beetle.

- Ugh, dude. Only in Iowa.

- "If they did do it, you'd expect them to be flaunting it. Unless there's no one left in the fucking building to do it!"

by Angela Natividad    Mar-11-09    
Topic: Agencies, Online, Opinion, Political

...Is it the Foam Beard that Makes the Big Boys Strip and Shave?


Continuing that creepy Japanese game show-inspired shaving fetish campaign thing for Nivea, DraftFCB and Rubber Republic assault us with Foam Beard Lady.

We are appropriately terrified.

The associated microsite guides shaving addicts to Stepping Stones Retreat, where a slightly Running with Scissors-y doctor will promise to cure you of glabermania while eye-raping you with Nivea shaving products. Compulsive shavers will no doubt be pleased.

more »

by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture

Vodka Firm Ferrets Out Nation's Best O-Face


Victims of Office Space probably remember the unforgettable reference to the O face -- that almost embarrassingly vulnerable expression guys make when they're stuffing somebody full of meat popsicle.

Under the mistaken impression that it's clever (and maybe on some level it is), Three Olives Vodka has launched a "What's Your O-Face" contest. Give 'em your best O and you could win $10,000, a "VIP trip to NYC" (what is that, a Broadway show and coke?) and the privilege of getting your O-face splashed all over a national ad campaign.

Think of it! You could be the village bicycle ... except for the whole country.

Associated creative: blue O-face, cherry O-face, root beer O-face.

by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Poster

JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer'


- Flashback to Madonna's banned Like a Prayer ad for Pepsi.

- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.

- Tracking (corporate accounts on) Twitter.

- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).

- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.

- JWT launches a blog called Anxiety Index.

- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.

Zippo Pulls the Eco-Guilt Card


Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."

On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.

Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.

Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.

by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Magazine, Online, Poster

Emerald Nuts: The Snack of Choice for Discriminating French ... Nuts.


"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.

"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."

Cold, man, cold.

Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.

more »

by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Online, Video

SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies


- The Obama Administration's recovery.gov logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.

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