...Is it the Foam Beard that Makes the Big Boys Strip and Shave?

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Continuing that creepy Japanese game show-inspired shaving fetish campaign thing for Nivea, DraftFCB and Rubber Republic assault us with Foam Beard Lady.

We are appropriately terrified.

The associated microsite guides shaving addicts to Stepping Stones Retreat, where a slightly Running with Scissors-y doctor will promise to cure you of glabermania while eye-raping you with Nivea shaving products. Compulsive shavers will no doubt be pleased.

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by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture



Vodka Firm Ferrets Out Nation's Best O-Face

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Victims of Office Space probably remember the unforgettable reference to the O face -- that almost embarrassingly vulnerable expression guys make when they're stuffing somebody full of meat popsicle.

Under the mistaken impression that it's clever (and maybe on some level it is), Three Olives Vodka has launched a "What's Your O-Face" contest. Give 'em your best O and you could win $10,000, a "VIP trip to NYC" (what is that, a Broadway show and coke?) and the privilege of getting your O-face splashed all over a national ad campaign.

Think of it! You could be the village bicycle ... except for the whole country.

Associated creative: blue O-face, cherry O-face, root beer O-face.

by Angela Natividad    Mar-11-09    
Topic: Brands, Campaigns, Online, Poster



JWT's Anxiety Blog, Ogilvy's Recession Salve, Revisiting 'Like a Prayer'

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- Flashback to Madonna's banned Like a Prayer ad for Pepsi.

- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.

- Tracking (corporate accounts on) Twitter.

- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).

- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.

- JWT launches a blog called Anxiety Index.

- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.



Zippo Pulls the Eco-Guilt Card

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Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."

On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.

Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.

Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.

by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Magazine, Online, Poster



Emerald Nuts: The Snack of Choice for Discriminating French ... Nuts.

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"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.

"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."

Cold, man, cold.

Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.

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by Angela Natividad    Mar- 6-09    
Topic: Brands, Campaigns, Online, Video



SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies

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- The Obama Administration's recovery.gov logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.



Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

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There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

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Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

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- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video



An American Flag Composed of Fuel and Voices

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This is kinda interesting. For client CONSOL Energy, Brunner/Pittsburgh put together a microsite with a "coal flag." Designed like the Stars and Stripes, each seam represents a mining topic and features interviews of between :90 and 3:00 with people working within the industry.

Target market: residents of coal-producing and electricity-consuming communities, and their leaders. The site was done in Flash 8 and HTML to maximize its SEO juice; not sure how else it's being promoted.

by Angela Natividad    Mar- 3-09    
Topic: Campaigns, Online



Dude ... We're Not Even Gonna Go There.

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Found this gilded treasure on a community dating site called Datingish.

The CTA alone was sufficient to leave our ears ringing with bad Bangkok jokes, but a quick visit to the website, Thaikisses.com, drives users to still other exotic destinations: Chinesekisses.com, Filipinokisses.com, Latinlove.org, and -- wait for it! -- Ladyboykisses.com.

There's somethin' in the grab bag for everyone!

by Angela Natividad    Mar- 2-09    
Topic: Bad, Online








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