Triscuit + Kraft = No Snackrifice Necessary

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We have it on good authority that Nabisco's started circulating a new slogan, "Why Snackrifice?", to promote Triscuits -- and, to a lesser degree, Kraft cheese (its perfect mate).

Annoyingly, video searches for "triscuit snackrifice" or "snackrifice" yielded little more than videos produced by people that should not own cameras and a ton of Neopets-related stuff, respectively.

However, we did find a Why Snackrifice? page on NabiscoWorld, which promotes Triscuit (and Kraft!)'s health merits and pocketbook-friendliness. Also, there's a really rad shot of two women snacking responsibly while sitting in ecstatic postures normally reserved for yogurt eating. Scandale!

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by Angela Natividad    Feb-25-09    
Topic: Brands, Campaigns, Online, Promotions, Strange



Parents Recall How Their Parents Talked -- or Didn't Talk -- Drugs

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The Partnership for a Drug-Free America enlisted Avenue A/Razorfish to help it talk to parents about talking to their kids about drugs, I guess because the Patsy angle didn't go over so well. (Actually, this probably didn't either.)

Don't Sound Like Your Parents is the fruit of this partnership. It plays with out-of-touch parental camp ("You don't need drugs for excitement -- you can help me dust!") but it's also really candid. (Video reels depict Boomer parents that generally meant well, but for the most part failed to adequately deliver the drug talk. But hey, like the sex talk, it's a tough topic to scale.)

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by Angela Natividad    Feb-25-09    
Topic: Campaigns, Cause, Online



Ashton Tweets, S/Urge, Libel Revisited and the ow.ly-Twitter Hustle

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- zOMG: grainy shots of Ashton and Demi! This cinches it: following celebrities on Twitter is almost as rad as following them around in real life. (Diggin' how the NYT actually quotes Kutcher's tweets, as if to prove THIS IS ALL REAL.)

- Gmail went down early this morning, and it's like the universe exploded.

- We actually ate this.

- BrightKit, a management/metrics dashboard for multiple Twitter accounts, changed its name to HootSuite and went pro-bono. (That is, it's no longer trying to charge a fee for services.) To compensate, it's selling display ad space above webpages whose links are shortened via ow.ly (HootSuite's version of tinyURL) -- meaning you could, in theory, make money (or build brand awareness...?) by spreading Twittersphere link-love.

- Fake Steve Jobs makes "wah" noises over monetizing blogging.

- Coca-Cola's Urge looks suspiciously like Coca-Cola's Surge. Remember the aftertaste on that stuff?

- Wedding the Sex and the City model to kitschy "Cathy": just one more lovechild the universe didn't need. Especially in the name of Baked Lay's.

- "True statements can be libelous if published maliciously." Wait ... what?!

by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Celebrity, Events, Online, Social



Sony. Bravia. Zoetrope. (Don't Act Like You Didn't Just Reflexively Twitch Your Cursor.)

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If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.

"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")

For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)

We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.

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by Angela Natividad    Feb-24-09    
Topic: Brands, Campaigns, Commercials, Events, Good, Guerilla, Online



World Almanac Explains Why David Cook's on the Cover

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And it's exactly as boring as the title of the post suggests. The sad part is, this video is the most popular of World Almanac's two (and counting!) attempts to go viral.

We'd rather watch the Sonic Hearing infomercial 42 times. And on that same note, we'd rather peruse the infinitely-less-useful Guinness Book of World Records than pick up the World Almanac.

It's hardly the same value proposition, but both are relative time-wasters and have about the same chance of falling to the wayside. The difference is, pop culture is loaded with people and advertisers that are still going out of their way to get into Guinness.

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by Angela Natividad    Feb-24-09    
Topic: Bad, Brands, Campaigns, Online, Promotions, Video



Little Rings Right About Boost Mobile's UNwrong'D

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Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"

Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.

"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.

Which I guess is how it should be.

180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.

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by Angela Natividad    Feb-24-09    
Topic: Bad, Brands, Campaigns, Commercials, Online, Television



The Carnival of Ideas: Thought Candy for Creative Conspiracy Theorists

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YouTube's given rise to more than its fare share of pro-bono talking heads, so it's not often we watch any one "thought leader" video in full. But "The Command Economy," an ad manifesto from Carlos Mandelbaum's Carnival of Ideas, gave us pause. (He's got these expressions that grab you! And we love that musical text-reader gimmick.)

Listen with audiovisual fixation as he explains how the '80s ruined everything (which we already knew), and how advertisers' bad-ass commanding attitude have something major in common with the Berlin Wall.

It's tasty bait, and we wanna find out where he's taking us.

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by Angela Natividad    Feb-23-09    
Topic: Online, Opinion, Trends and Culture, Video



This Video Has Been Viewed Every 4 Seconds Since It Went Live.

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It's called "Ken Block Gymkhana Practice." (But what is Gymkhana?, you ask.)

We didn't really get the big deal, but that was before we realized our fingers had burrowed into the glass tabletop. Then Ken Block did donuts around a guy on a Segway, and it was like, "Ohhh."

(It's racer porn. Plenty sexier than that one time you watched two Ford Fiestas tango in London. Even if you're not a speed junkie, the handling depicted in Gymkhana is fit to give you tingles.)

Mad Media put the video together in collaboration with Ken Block, DC Shoes and Subaru. Stats listed below.

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by Angela Natividad    Feb-23-09    
Topic: Brands, Events, Good, Online, Sponsorship, Video, Viral



Daredevil Carves Pavement with Skis in the Name of ... Audi.

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Adgabber's Elyse drew our attention to this fresh online ad for Audi, which features an extreme skier doing crazy shit all over San Francisco -- a city known for its treacherously steep hills, railed streets, and slow-moving, trolley-shaped obstacles. Oh -- and lack of snow.

The German ad is a promotion for Audi's quattro Gefuhl. We don't know how or why, but there you have it. Fun work by Kemper Trautmann.

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by Angela Natividad    Feb-20-09    
Topic: Brands, Campaigns, Online, Video



Cisco Explains Mobile Internet to Common Man

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Okay. See the hands at left grasping greedily for the giant diamond? That's supposed to represent the mobile web ... and the faceless villains that will immediately try to exploit it.

This is the first of a three-part video series that explains the whole "4G=IP" thing to people that buy tech items, such as iPods, primarily because they like the pretty colours.

We're suckers for smooth animated magic -- and for Cisco in general -- so we kept our eyes on the piece, which was a comfortable length and not too stuffed with strange-sounding geek noises. It's possible we even learned things.

That squeaky Adventures in Odyssey-sounding narrator kinda pissed us off though.

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by Angela Natividad    Feb-20-09    
Topic: Brands, Campaigns, Good, Mobile/Wireless, Online, Video










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