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2010 Lexus RX is the Stuff of Technological Fancy Team One gave us a "YouTube sneak preview" (wait, what?) of its All-New! 2010 Lexus RX ads. The theme of each is "driver inspired" -- think magical cranes pulling obstacles out of traffic, or an assembly line in your house. All this is to say the Lexus is a perfectly calibrated luxury instrument whose specs revolve around you. Visually interesting and slightly surreal, as per usual. We really liked "Intersection." Sid Lee Staff Engages in Group Doodle To get Canadian co-eds to enter their dearest back-of-the-class freehand sketches into Red Bull's Doodle Art contest, Sid Lee whipped out its own No. 2s and created an ad composed entirely of unretouched print musings. The final result -- which includes work from accounting, tech support, creative and client services -- looks like the emotional lovechild of Napoleon Dynamite and Juno. We want to hug it (especially this little guy) while listening to The Decemberists. Sketches from uni kids will be accepted through February 27th. Locations for "drop boxes" are organized by province. So far, four drawings have been added to the gallery. No ligers have been turned in -- but we're getting pre-ty darn close. Our only complaint is that the images aren't big enough to examine more closely. Sid Lee, please add zoom-in. Mr. Trooper: Proof of the Social Importance of Cheerleaders To demonstrate gratitude to the US troops fighting overseas -- and encourage other people to do it, too -- musician Astara Mink came up with "Mr. Trooper," a smoky, sugary-sweet '40s-style anthem. The video was done pro-bono and directed by Scott McCullough. It features five all-American sex kittens (including Mink) that occasionally wear teeny little polos, and other times wear nothing but the Stars and Stripes. They do things like simper and dance in tandem. There's even one of those scenes where they lie on the ground and make snowflake shapes with their legs. Families with a soldier of their own can buy a Mr. Trooper video here. As for the heterosexual female troops, we're sure somebody's coming up with a showtune for you too. Well ... don't hold us to that. Tweets Go Black to Protest NZ's 'Guilt Upon Accusation' Law Avatars on Twitter are going ominously black to protest a new law, Section 92A, that's been passed in New Zealand. After the 28th, users can get their Revisionist Historians Add The Watchmen to Man's Timetable Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.) Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories. Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.) We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics. Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below. Facebook's Scary Content Stance, Gatorade's Mid-Brand Crisis, 'This is Why You're Fat' - Facebook revises TOS, Twittersphere goes apeshit. - Wisdom from the front lines. Via. - Gatorade's new packaging and naming conventions betray desperate need to fit in with the minimalist lifestyle 2.0 crowd. Here's an idea! from reader Elinora: "Make a drink that doesn't taste like vomit!" Come on, Ellie, it's not Gatorade's fault; those are the electrolytes. - Hardees/Carl's Jr. slips into the Daytona via YouTube. Influencers Ads Bring Social Networking to the Tired Ad Banner So you know who Facebook's ad program lets people recommend/endorse various product to their friends? Wouldn't it be great if that were possible across the entire web instead of just within Facebook? Well, as a DR ad would scream, "Yes! Now you too can get social! And you don't need Facebook to so it! Call now!" OK, so how does it all work? PopularMedia has introduced Influencer Ads. Similar to rich media banners from the likes of Pointroll, Influencer Ads are large format ads but with social networking functionality added. Real Tax Payers of Genius Don't Squander on Ad Divas. It isn't immediately clear whether the Maryland Comptroller has an ingenious sense of humor or just really low standards, but "Real Tax Payers of Genius" -- a video effort to get taxpayers to e-file -- definitely left us with a queasy "What hath YouTube wrought" sensation. Word from a colleague: "I love how the screen says ifile ... and the voice says efile." But it was the papercut scene, and the digitally-enhanced voiceover, that stole our appetites. We can't hate on something we so deeply pity. So hey, MD, here's some help. (And warm clammy thanks to Jack for molesting us with this audiovisual gem.) Yep. Sippin' the Coraline Kool-Aid Pret-ty Heavily. Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face. Plenty to choose from, and each set of buttons is coupled with curiously thought-out descriptions. (That's the appeal of Coraline's marketing strategy: in keeping with the handmade motif, everything feels tailored to you, even things that obviously aren't.) Once done tweaking and zooming your button eyes, download and save; embeds are available for MySpace and Facebook. We also came across this Coraline Nike Dunks Giveaway offer. Okay, that's some pretty deep product whoring, but oh! we want them, just to have them, just because everything Coraline reeks of tasty dark girlwitch magic. Stone Tweaks Twitter Stance Co-founder Biz Stone wrote a blog post that elaborates on a suggestion he made earlier about monetizing Twitter. The crucial stuff: "Twitter will remain free to use by everyone--individuals, companies, celebrities, etc. What we're thinking about is adding value in places where we are already seeing traction, not imposing fees on existing services." So businesses already using Twitter can chill: they won't be charged extra for what they're already doing. Stone seems to be saying -- and we write that tentatively, because he leaves a lot of room for interpretation -- that only add-ons will cost anything, unless he means Twitter plans to bring ad support to high-traffic areas. (Hot hash tags and Summize search results look prime for this.) "[We] hope to begin iterating on revenue products this year," he added. Sounds like Jeff Bezos et al. are starting to tap their watches. 
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Source: Viral Video Chart
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