Harajuku Lovers Targets Girl Gamers

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Young female online gamers are probably a good market for Gwen Stefani. She vibes kinda like a gamer, and her creepily coquettish Harajuku Lovers label has a decidedly Bejeweled-friendly aesthetic.

Soooo, from January 20 to February 1, Harajuku Lovers partnered with SPIL GAMES to organize an online scavenger hunt on GirlsGoGames.co.uk, a site targeted to casual girl gamers from ages 8-15. Users had to hunt down five different Harajuku girls/fragrances -- Baby, Love, Music, Lil' Angel, and G* -- on HLFragrance.com, then enter codes for each to win a shopping spree at Topshop.

Following up from that, Harajuku Lovers re-skinned GirlsGoGames between February 2 and February 4. Users could watch videos, learn the Harajuku Lovers theme song or play branded games that make it okay to seem jail-baity because everything is animated in pastel and written in bubble letters.

Example: Are you girly and sweet? Don't you just love yourself a pair of Mary Janes? Then by all means dive into Baby.

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by Angela Natividad    Feb- 9-09    
Topic: Brands, Campaigns, Games, Online, Packaging, Sponsorship



twipple: Making Twitter a Kinder, Gentler Borg*

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Twitterite @Floyd Hayes decided we need another feel-good meme in our lives, so he invented twipple, a microblogging cross between Simon Says and Pay it Forward.

Once a critical mass starts following @twipple, the latter will deploy "short, fun, positive tweet instructions to do something kind in public," like smile at a stranger, give money to a street musician, or whistle your favourite tune. You can also make up your own and send them via DM or email twipple2009 [at] hotmail.com.

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by Angela Natividad    Feb- 6-09    
Topic: Consumer Created, Online, Social, Trends and Culture



What's a Penny Good For? Making Change.

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See what 1620 pennies can become -- in the span of 30 seconds! Ain't technology somethin'.

This time-lapse video is for the Million Penny Project, a group that takes up various causes (its current darling is homelessness) and solicits donations from local businesses.

The result of the short film -- an image composed entirely of pennies -- was displayed at a Miami bus stop last month to promote "Pumped for Change," an effort to raise $10,000 worth of pennies.

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by Angela Natividad    Feb- 6-09    
Topic: Campaigns, Cause, Guerilla, Online, Outdoor, Video



Asics Appropriates Chinese Legend for 'Made of Japan'

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Continuing Asics' campaign/pop culture tribute "Made of Japan" for Onitsuka, Amsterdam Worldwide developed "Zodiac Race," a by-land-and-sea battle between future members of the The Jade Emperor's Zodiac Calendar.

In the Chinese (!!) legend, Rat wins by riding the Ox. The turnout's no different in this vid, which is all manga'd out and about as fun as watching Wii Mario Kart (as opposed to playing it). Also, for some odd reason the dragon just flies around, doing inexplicable good deeds.

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by Angela Natividad    Feb- 6-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



'June Cleaver seeks Ward for her Beaver.'

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You haven't had Valentine's Day until you've trawled this year's array of hawt Red Tettemer singles. After picking one you like, open up Outlook and reel that booty in. RT doesn't even charge a contact fee.

Don't email the two-for-one special though; he's ours.

by Angela Natividad    Feb- 5-09    
Topic: Agencies, Good, Online



YouTube as Casual Gaming Platform?

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On this especially idle morning, @tim_nolan invited us to partake of YouTube Street Fighter, brought to you by Patrick Bolvin.

Give it a whirl. The game enables you to interact by sending you to a new video every time you take an action, like picking a character or choosing to kick or block.

It's a fractured and disjointed experience, and you'll probably only play it once, but it brought to mind that Wario Land: Shake It! thing and reminded us that even when you think you know a medium, some innovative mind will turn it into something totally different -- opening opportunities for both the medium to evolve, and for creatives to take advantage.

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by Angela Natividad    Feb- 5-09    
Topic: Consumer Created, Games, Online



nu-kitchen's Wordplay Sets Stage for Its Dishes

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These ads for nu-kitchen were pitched to us as eye candy for ex-English majors. Each has a tagline served up on a white plate -- innocuous at first, then you read the copy and your head starts bobbing subconsciously with the iambic meter.

See:

o You click, we cook, we deliver, you devour. (At left.)
o Knock knock. Who's there? Orange-chile tilapia with black forbidden rice.
o Gourmet delivery. Comfort food price.
o Click once. Eat happily ever after.

Each plate is furnished with a dish description in smaller text ("biscotti with dark chocolate dipping sauce," "espresso glazed pork with peruvian purple potatoes"). Outside the entree, there's a prominent promo: try three meals free.

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Please Make This Cow's Dream of Coming to California Real.

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Last year the California Milk Advisory Board started casting for a new cow to star in future campaigns. Guess the entries thus far haven't been mind-blowing, because "auditions" are still being taken. The most recent one is from Soo, a would-be diva with -- wait for it! -- Seoul.

We're of the growing suspicion that Milk is gunning for California's tourism department dollars. Really, do we have a tourism department? Because when we think of Cali, we increasingly envision catty heifers and great big cheese wheels.

Anywho, read bios and vote for your favourite meat slab at the website. Facebook add-ons come stock. Work by Deutsch LA.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Campaigns, Online, Video



Western Union Delivers World Peace With Floating Yellow Blobs

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Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?

While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.

Oh, and Western Union is there to help that happiness happen.

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Crest Kids Called Upon to Smooch in 3D

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Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.

Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Online, Strange








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