YouTube as Casual Gaming Platform?

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On this especially idle morning, @tim_nolan invited us to partake of YouTube Street Fighter, brought to you by Patrick Bolvin.

Give it a whirl. The game enables you to interact by sending you to a new video every time you take an action, like picking a character or choosing to kick or block.

It's a fractured and disjointed experience, and you'll probably only play it once, but it brought to mind that Wario Land: Shake It! thing and reminded us that even when you think you know a medium, some innovative mind will turn it into something totally different -- opening opportunities for both the medium to evolve, and for creatives to take advantage.

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by Angela Natividad    Feb- 5-09    
Topic: Consumer Created, Games, Online



nu-kitchen's Wordplay Sets Stage for Its Dishes

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These ads for nu-kitchen were pitched to us as eye candy for ex-English majors. Each has a tagline served up on a white plate -- innocuous at first, then you read the copy and your head starts bobbing subconsciously with the iambic meter.

See:

o You click, we cook, we deliver, you devour. (At left.)
o Knock knock. Who's there? Orange-chile tilapia with black forbidden rice.
o Gourmet delivery. Comfort food price.
o Click once. Eat happily ever after.

Each plate is furnished with a dish description in smaller text ("biscotti with dark chocolate dipping sauce," "espresso glazed pork with peruvian purple potatoes"). Outside the entree, there's a prominent promo: try three meals free.

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Please Make This Cow's Dream of Coming to California Real.

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Last year the California Milk Advisory Board started casting for a new cow to star in future campaigns. Guess the entries thus far haven't been mind-blowing, because "auditions" are still being taken. The most recent one is from Soo, a would-be diva with -- wait for it! -- Seoul.

We're of the growing suspicion that Milk is gunning for California's tourism department dollars. Really, do we have a tourism department? Because when we think of Cali, we increasingly envision catty heifers and great big cheese wheels.

Anywho, read bios and vote for your favourite meat slab at the website. Facebook add-ons come stock. Work by Deutsch LA.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Campaigns, Online, Video



Western Union Delivers World Peace With Floating Yellow Blobs

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Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?

While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.

Oh, and Western Union is there to help that happiness happen.

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Crest Kids Called Upon to Smooch in 3D

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Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body. All you need to fully realize the experience is a pair of 3D glasses and an extremely vivid sensory imagination.

Once outfitted in the specs Digitas hopes you didn't throw away over the weekend, pick a make-out partner. Then choose three kissing styles to get the party started.

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by Angela Natividad    Feb- 4-09    
Topic: Brands, Online, Strange



Breaking! New Technology Turns Computer Screen Into Tanning Bed

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To convince people of the dangers of skin cancer, UK charity SKCin, with help from Rubber Republic, has launched ComputerTan, a fake company and website that purports to have developed a "revolutionary new way to help keep you looking healthy, young and attractive in the office."

The gist? ComputerTan makes it possible to get a tan from your computer monitor. Activating the free trial loads a cool, full screen tanning screen which, after a while, delivers the punchline...in the form of disgusting pictures of people with nasty skin cancer legions. Gross.

But, it works. The effort hopes to make people aware of the fact skin cancer kills up to five people each day in the UK. There's a mobile app and even a line of products supporting the effort.

An infomercial-style video placed on YouTube hopes to lure visitors to the site under the guise ComputerTan is the real thing.

by Steve Hall    Feb- 3-09    
Topic: Cause, Mobile/Wireless, Online, Spoofs, Video



The French Want Their Whoppers Back.

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And that's cool, because Grease called and wants its moves back. (Better give up the leather jackets, too.) Hostage swap, anybody?

Helpful cultural sidenote: that guy with the big white stuff around his head is not an angry mashed potato. It is God.

"Back in France," produced by Clipit and directed by Cedric Dubourg, is a sugary protest against Burger King's mid-'90s departure from French soil -- a tribute to how we've managed to enrich the developed world (and are working on the pending one) with our seductive meat patties. Also, it was short-listed at last year's Festival de Meribel. (BK, what do you really need Crispin for?)

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by Angela Natividad    Feb- 3-09    
Topic: Consumer Created, Good, Online, Trends and Culture, Video



Kraft Pins Chicken Wings Shortage on Ex-Gov Blagojevich

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Last week a local news channel reported a major supplier of chicken wings would be shutting down, resulting in a shortage of one of the Super Bowl's tribute snacks.

For client Kraft, Euro RSCG acted fast, seizing the story and making it the subject of an online video.

The result, "Blago stole my chicken wings!", was uploaded to YouTube on Friday, just in time for the big game. The screamer you see there is ECD Bill Mericle.

Hoping to imply the chicken wings shortage is due to consumers hoarding Kraft Ranch Dressing (still our favourite artery-clogging condiment), an enraged Mericle drives by ex-Illinois gov Rod Blagojevich's house and claims HE'S to blame. And dude really gets into it. We kind of want to be his friend now.

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by Angela Natividad    Feb- 3-09    
Topic: Brands, Online, Video



It's an iPhone Advergame! Help Name It.

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Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.

It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)

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by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless, Online



US Cellular Wants Your Inside Jokes.

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Hoping you'll contribute to its waning pool of inspiration, US Cellular (via Riney) put together YourInsideJoke.com, where users can exploit that kind of between-friends humor that doesn't really scale to the world at large.

See Mustache and Finger Puppet.

by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Online








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