Never Hide: Out of Hiding.

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Cutwater continues the more-or-less successful "Never Hide" effort for client Ray Ban. Here's four new online vids to kick off 2009.

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by Angela Natividad    Jan-29-09    
Topic: Brands, Campaigns, Online, Video



Fiat Faux-Pas, Burger Bed, Hulu's Super Bowl Foray

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- Hulu will be launching an ad campaign on Super Bowl Sunday. It's promised to "reveal the secret behind" its, uh, Huluness.

- Something about sharing fluids.

- Burger Bed. For some reason we instantly think Burger King (maybe the Whopper Virgin influence?), but it has nothing to do with that, actually.

- AgencySpy is unhappy with Fiat.

- Don't just rock that rosary, rawk it. Popin' it up on YouTube.

- Interested in movie marketing? No? Youwill be.

- M&Ms is giving away a trip to Paris. Go win it. Then we can sit around together and stare sullenly at the rain while the wifi blinks in and out of operation.

- Trust Me's Eric McCormack on being an ad man.

by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Online, Television



adidas originals Mark High Stakes in Hold 'Em

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Kevin Garnett and Young Jeezy place bets with the reckless abandon of toddlers with Lincoln Logs in "Poker Game."

The stakes are high from moment one, but we couldn't help smiling when Jeezy sprinkles the pot in chips and goes, "S'nothing. I got basketball money too." Rich black people! Always so quotable.

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by Angela Natividad    Jan-28-09    
Topic: Brands, Campaigns, Celebrity, Good, Online



'Your Cadillac on Sex Steroids!'

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"Sex Car" -- another one of those I-wish-I-were-rejected-from-the-Super-Bowl-but-the-truth-is-I-don't-wanna-spend-money-on-the-broadcast-time spots.

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by Angela Natividad    Jan-27-09    
Topic: Brands, Campaigns, Online, Super Bowl 2009, Video



Recharging Dead Voltage, Inspiring Ads, SocNet Cannibalism, Pubfatico

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- Mountain Dew brings the DEWmocracy slogan back for its new flavor, Voltage, which sadly brings to mind the vintage Volt, a green carbonated drink with a funny aftertaste. (It appeared, then disappeared, in the late '90s.) Subsite by Tribal DDB.

- On how Kaplan and Carnival open minds.

- Word on the street is MySpace wanted Facebook way back in '05. All ended much like a more recent unrequited love. Karma bites, bitch!

- Uh-oh: Publicis tries cobbling together some Enfatico-type thing for Carrefour. Squeeze your sphincters! This turd's been turned before.

- On Circuit City and its approaching demise.



Yo, Bitch! Obama Girl Steps Into iJustine's 'Hood

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You know her. You've seen her. We know her. We've seen her. And she loves us. Yea, that's right. See if you can get your own personalized video from Obama Girl aka Amber Lee Ettinger.

So anyway, Obama Girl and Barely Political creator Ben Relles, along with Next New Networks, have launched Barely Digital, a technology comedy site which will feature shows, product reviews, and comedy sketches, bringing satire to the world of technology.

Explaining things a bit further, Next Networks CEO Lance Podell said, "In 2008, Barely Political set records and won millions of fans by satirizing the media's infatuation with politics. It was clearly the breakout online video property of the year. With Barely Digital, we're taking the same creative talent and applying it to the tech scene, which like politics, is another huge focus area of pop culture and media that's ripe for parody. Barely Digital is our first new network to launch in 2009, and we believe it will quickly become a very popular source for tech humor and entertainment."

Obama Girl to take on tech? Uh oh. We think tech babe Justine Ezarik might have something to say about this. Who knows, maybe Justine will challenge Obama Girl to a hair-pulling video thrown down to kick Obama Girl's ass back to Washington .

by Steve Hall    Jan-26-09    
Topic: Celebrity, Online



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

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by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



Fetch Happens, One Show Calls, Brands Twitter, Hoodies Remixed

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- Wanna "kick it 2.0 style?" Head over to Champion's Hoodie Remix and let your self expression get jiggy designing your own hoodie.

- Dominoes said "screw you" on national television to Subway following the receipt of a cease and desist Subway sent to Dominoes over claims the pizza chain made about its new sandwiches being tastier than Subway's.

- Gretchen Weiners would be so happy!! Fetch finally happened! Well sort of. FetchBack, today, joined the Network Advertising Initiative.

- Deadline for 2009 One Show entries is January 30.

- Writing on Mashable, Jennifer Van Grove takes a look at 40 brands using Twitter, what their doing and who's behind the screen name.

by Steve Hall    Jan-22-09    
Topic: Industry Events, Online, Social



Move Over Diesel. It's Time For Movie Boy

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Ooo! Ooo! It's like Diesels' The Heides...but not. Check out Movie Boy from glue London for The Sun. There's DVD/s Lots and lot of DVDs. All to be watched 24/7 over the course of six and a half days.

The dets?

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by Steve Hall    Jan-20-09    
Topic: Online, Promotions



Nike Gear Turns TV Actress into Ninja.

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Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin?

Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman.

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by Angela Natividad    Jan-16-09    
Topic: Brands, Good, Online, Video










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