Carnival Cruise Lines Fights Boredom With Yawn Bomb

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We all know Carnival Cruise Lines is known as the "fun ships." And when fun is fun, it's far from boring, right? Well Arnold has taken that notion and created the Yawn Bomb, a site on which you can "yawn bomb" your friends' boring website content.

It's all part of the brand's "Stop Boring. Start Cruising" movement. Having been on two Carnival Cruises, we can agree that Carnival is far from boring. Most websites, though...well, that's another thing entirely.

by Steve Hall    Jul-12-12    
Topic: Online



Humorous Mantherapy Tackles Suicide Prevention

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Speaking to us on behalf of the Carson J. Spencer Foundation, the Colorado Department of Public Health and Environment and the Office of Suicide Prevention, the very manly Dr. Rich Mahogany aims to help men deal with life's curve balls with Mantherapy.

Sitting in his, ahem, mahogany-filled office, complete with buck head, trophies, diplomas, and leather-clad arm chair, Dr. Mahogany, who cleans his desk with a leave blower and warms his hands by stuffing them down his pants, explains men have a certain way of doing things. And when it comes to divorce, depression or suicidal thoughts, men should have a certain way to deal with these issues too.

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by Steve Hall    Jul-11-12    
Topic: Campaigns, Cause, Online, Video



How Brands Can Meet Consumer Demand With Content

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In Demand Media's packed Internet Week session entitled "Creating and Sharing Content for Real Life: Content as a brand differentiator," three representatives of the agency discussed the concept and implications of "pull marketing" in the current landscape. In a nutshell, this idea is the same as it always was: it's better to find out what consumers want and provide it than to create content and "push" it out, hoping to create demand where there was none before. The internet now provides brands with more insight than ever before regarding what customers actually want - so it's on brands to make useful, meaningful content.

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by Steve Hall    May-15-12    
Topic: Industry Events, Online



Oakland A's Billy Bean Talks Big Data at Internet Week

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

Big Data, the new, all-encompassing term for the plethora of data that needs to be wrangled to effectively manage an online campaign took center stage at Internet Week this morning. Billy Beane, manager of the Oakland A's and made famous in the Brad Pitt movie, Moneyball, spoke to a full house about his discovery of the importance of data in managing a baseball team.

Before the use of statistics as a guiding force in the management of a baseball team, many decisions were based on emotion and other less-that-scientific modes of decisions. Much like the early days of advertising when everything was based on a gut feel and a big idea, baseball management didn't believe in the power of data. That has changed in the past 12 years and is now an institutionalized form of management in baseball.

Beane's advise to the advertising industry is that mathematics will always work if you trust it. Now, we can hear a great many of you groaning right now and asking, "How the hell does data help me develop cool creative?" It doesn't directly but it sure does indirectly and has been doing so for decades.

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by Steve Hall    May-14-12    
Topic: Industry Events, Online



Eagle One Creates Online Car Show

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Car aficionados will love this one. Eagle One, with help from Cornett Integrated Marketing Solutions is out with an online car show app on Facebook. Car owners can upload photos of their vehicles, view other car show vehicles and rate many aspects of the car such as wheels, paint job, glass and more. Weekly and monthly prizes are awarded which can be posted to the car owners timeline. Check out the overview video below and the actual car show here.

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by Steve Hall    May-11-12    
Topic: Online, Social



Honda Civic Takes Over Yahoo! OMG Page

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Here's some interesting work from Dare Vancouver for Honda. The agency created a page takeover unit on Yahoo! OMG. Upon visiting the page, users were urged to click on a box that said "start your drive". Once clicked, the page flipped down and a city grew from the page's content. Headlines became buildings. Pictures became billboards. The Civic from the big box then took to the city, zooming through the streets. Once it finished its circuit, a super came up that said, "Driving is fun again", and then the page flipped back up and the Civic drove back into its original big box.

The work touted the brand's CIvic. Check out a video of the takeover below.

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by Steve Hall    May- 9-12    
Topic: Online



Hitler Reacts to Ad Tech

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Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.

The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.

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by Steve Hall    May- 3-12    
Topic: Online, Video



Ashton Kutcher Looks For Love on Dating Site

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This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.

The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren't quite so rosy on the relationship front, a Dear John message.

In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).

Be sure to check out additional video below which highlight each individual character.

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by Steve Hall    May- 2-12    
Topic: Campaigns, Celebrity, Online, Outdoor, Social



How Search Retargeting Can Improve Your Ad Response

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Perhaps you've heard of the online media tactic retargeting. If you haven't, it's the practice (through retargeting ad networks) of placing online ads in front of people (wherever they go online) after they have visited the advertiser's site. It's a way of "following" a prospective customer around the web and "retargeting" them with ads for the site they initially visited.

But this can be done several ways. One of which is called search retargeting. This tactic follows people around the web with ads that align with a search they just completed on Google, Yahoo! or Bing. In theory, this tactic broadens an advertiser's reach because it targets potential new customers versus customers who may have already visited an advertiser's site.

Download this white paper (part of the Adrants white paper series) from Chango. It will educate you on all the various forms of retargeting as well as its newer form, search retargeting.

by Steve Hall    Apr-30-12    
Topic: Online, Tools



Under Armour Helps Women Kick Ass

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Red Tettemer + Partners and CP+B have created a campaign for Under Armour have created What's Beautiful, a social media contest that provides women with an online community designed to help them meet and exceed their physical goals through a series of training challenges. The three women who rise to the top of the challenge will receive a one year sponsorship deal with Under Armour.

After nine weeks, Under Armour will nominate 10 finalists based on the strength, drive, and determination highlighted in their stories and original content submissions to be featured on the What's Beautiful homepage and mobile app. Ultimately, three winners will be named - two by Under Armour selection and one by public vote.

by Steve Hall    Apr-26-12    
Topic: Campaigns, Mobile/Wireless, Online








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