Why Brands Should Care About Affiliate Program Management

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Affiliate Management Days, a conference held October 9-10 in Ft. Lauderdale, will educate brands on how they can create and manage a successful affiliate program. Affiliate program management, the focus of Affiliate Management Days, is a subset of the broader affiliate marketing segment (covered by Affiliate Summit) which includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.

Geno Prussakov is founder of Affiliate Management Days (use this link for 10 percent off the conference) and we asked him to help us understand affiliate program management and how it fits into a brand's broader marketing strategy.

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by Steve Hall    Sep- 7-12    
Topic: Industry Events, Online



If Only All Smokers Were Hot Redheads

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We've had a few tar and nicotine-filled cancer sticks in our lifetime. We're not proud but, hey, it's just the way it is. A couple years ago when the whole e-cigarette thing debuted, we scoffed at the notion of sucking on a battery-powered piece of plastic to get a nicotine fix.

But after this hot redhead landed in our inbox, we may have to reconsider.

by Steve Hall    Aug-30-12    
Topic: Online



Google Places First Animated Ad on Homepage

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When Marisa Mayer was at Google, one of the things she did was oversee the development of the brand's clean homepage design and the establishment of that design as a hallmark of the brand.

Now that Mayer has left Google for Yahoo, it seems some things are changing. Today, an animated ad for Google's own Nexus 7 tablet can be seen on the homepage. It's not the first time advertising has appeared on the page (a small text ad for the Nexus smartphone ran in 2010) but it's the first time it's been so prominent.

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by Steve Hall    Aug-28-12    
Topic: Online



Carnival Cruise Lines Fights Boredom With Yawn Bomb

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We all know Carnival Cruise Lines is known as the "fun ships." And when fun is fun, it's far from boring, right? Well Arnold has taken that notion and created the Yawn Bomb, a site on which you can "yawn bomb" your friends' boring website content.

It's all part of the brand's "Stop Boring. Start Cruising" movement. Having been on two Carnival Cruises, we can agree that Carnival is far from boring. Most websites, though...well, that's another thing entirely.

by Steve Hall    Jul-12-12    
Topic: Online



Humorous Mantherapy Tackles Suicide Prevention

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Speaking to us on behalf of the Carson J. Spencer Foundation, the Colorado Department of Public Health and Environment and the Office of Suicide Prevention, the very manly Dr. Rich Mahogany aims to help men deal with life's curve balls with Mantherapy.

Sitting in his, ahem, mahogany-filled office, complete with buck head, trophies, diplomas, and leather-clad arm chair, Dr. Mahogany, who cleans his desk with a leave blower and warms his hands by stuffing them down his pants, explains men have a certain way of doing things. And when it comes to divorce, depression or suicidal thoughts, men should have a certain way to deal with these issues too.

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by Steve Hall    Jul-11-12    
Topic: Campaigns, Cause, Online, Video



How Brands Can Meet Consumer Demand With Content

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

In Demand Media's packed Internet Week session entitled "Creating and Sharing Content for Real Life: Content as a brand differentiator," three representatives of the agency discussed the concept and implications of "pull marketing" in the current landscape. In a nutshell, this idea is the same as it always was: it's better to find out what consumers want and provide it than to create content and "push" it out, hoping to create demand where there was none before. The internet now provides brands with more insight than ever before regarding what customers actually want - so it's on brands to make useful, meaningful content.

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by Steve Hall    May-15-12    
Topic: Industry Events, Online



Oakland A's Billy Bean Talks Big Data at Internet Week

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This Internet Week coverage is brought to you by ShareThis. The best content is hand picked.

Big Data, the new, all-encompassing term for the plethora of data that needs to be wrangled to effectively manage an online campaign took center stage at Internet Week this morning. Billy Beane, manager of the Oakland A's and made famous in the Brad Pitt movie, Moneyball, spoke to a full house about his discovery of the importance of data in managing a baseball team.

Before the use of statistics as a guiding force in the management of a baseball team, many decisions were based on emotion and other less-that-scientific modes of decisions. Much like the early days of advertising when everything was based on a gut feel and a big idea, baseball management didn't believe in the power of data. That has changed in the past 12 years and is now an institutionalized form of management in baseball.

Beane's advise to the advertising industry is that mathematics will always work if you trust it. Now, we can hear a great many of you groaning right now and asking, "How the hell does data help me develop cool creative?" It doesn't directly but it sure does indirectly and has been doing so for decades.

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by Steve Hall    May-14-12    
Topic: Industry Events, Online



Eagle One Creates Online Car Show

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Car aficionados will love this one. Eagle One, with help from Cornett Integrated Marketing Solutions is out with an online car show app on Facebook. Car owners can upload photos of their vehicles, view other car show vehicles and rate many aspects of the car such as wheels, paint job, glass and more. Weekly and monthly prizes are awarded which can be posted to the car owners timeline. Check out the overview video below and the actual car show here.

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by Steve Hall    May-11-12    
Topic: Online, Social



Honda Civic Takes Over Yahoo! OMG Page

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Here's some interesting work from Dare Vancouver for Honda. The agency created a page takeover unit on Yahoo! OMG. Upon visiting the page, users were urged to click on a box that said "start your drive". Once clicked, the page flipped down and a city grew from the page's content. Headlines became buildings. Pictures became billboards. The Civic from the big box then took to the city, zooming through the streets. Once it finished its circuit, a super came up that said, "Driving is fun again", and then the page flipped back up and the Civic drove back into its original big box.

The work touted the brand's CIvic. Check out a video of the takeover below.

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by Steve Hall    May- 9-12    
Topic: Online



Hitler Reacts to Ad Tech

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Digiday is out with an advertising technology-themed Hitler Reacts video. You've seen the video before. It's been parodied a million times with a million different topics; Leno moving back to late night, Justin Bieber not comprehending the word"German," the iPhone ending up with Gizmodo and many others.

The video skewers the present state of online advertiwsing and its ridiculously over complex fuckery which has caused the industry to foist upon us company after company whose sole missions are to fix the fucked up situation the company before it caused.

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by Steve Hall    May- 3-12    
Topic: Online, Video










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