Move Over Diesel. It's Time For Movie Boy

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Ooo! Ooo! It's like Diesels' The Heides...but not. Check out Movie Boy from glue London for The Sun. There's DVD/s Lots and lot of DVDs. All to be watched 24/7 over the course of six and a half days.

The dets?

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by Steve Hall    Jan-20-09    
Topic: Online, Promotions



Nike Gear Turns TV Actress into Ninja.

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Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin?

Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman.

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by Angela Natividad    Jan-16-09    
Topic: Brands, Good, Online, Video



Pepsi Tries Ingratiating Itself with Team Obama

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In ongoing efforts to align itself to Obama's message of hope, Pepsi worked with R/GA and Eyeblaster to launch a banner ad encouraging people to record videos for our new POTUS.

Maybe it should worry us that so many overzealous brands are falling all over themselves to clutter the Oval desk with glad tidings and unsolicited critiques.

IKEA -- freshly patriotic, despite its conspicuous Swedish roots -- is compiling a "WELCOME OBAMA!" guestbook. Facebook partnered with The New York Times to launch a Presidential Suggestion subsite. And just today, memelabs launched "Where Were You?", a consumer-generated video effort inviting people worldwide to reflect on where they were on the night of November 4.

All this in addition to Change.gov, an actual government site through which the Obama Administration already solicits your every mental meandering. We pity the armada of interns that's gonna have to sift through the Zeitgeist's stream of thought.

by Angela Natividad    Jan-16-09    
Topic: Brands, Campaigns, Online



'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News

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- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.

- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.

- If you cannot heat the Healthy Choice mixers, you don't deserve to.

- "Where balloons go to die."

- A goal worth texting for.

- Twitter as Hudson crash citizen journalist.

- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.

by Angela Natividad    Jan-16-09    
Topic: Bad, Brands, Commercials, Good, Online, Television



Danica Exposes Herself in the Name of GoDaddy. Again

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As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.

Here's a trope you might've seen before: pubescent boy's fantasies, realized.

And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."

Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.

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Facebook's Whopper of a Sacrifice, Polygamous Secrets, GOOG Slims Down

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- Facebook shuts down Burger King's "Whopper Sacrifice" app, which offers users free Whoppers after they de-friend 10 people. The data-sharing giant treated the app as a privacy breach.

- Google shafts 100. Dodgeball will be no more; Google Video will cease taking uploads in a few months' time.

- Paris-based Havas is splitting CEO duties between COO Gabriel Saenz de Buruaga of Madrid, and CSO Anthony Rhind of London.

- How advertising works.

- Got a secret, but can't be bothered to make a postcard? Contribute to Big Love's web of secrets. Note that each secret you enter endorses polygamy. Kidding. Maybe.

- Get a load of Obama's beast.

- Oh nooooes, renting a movie is just too hard for some.

- The Social Path lists emerging careers of 2009.

- MTLB's gas-related wisdom.

- Eyewear for the poor.

by Angela Natividad    Jan-15-09    
Topic: Agencies, Brands, Campaigns, Cause, Online, Political, Promotions



Slendertone Will Make You Blow.

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Check out "First Time," the first-ever online video attempt by a company called Slendertone.

Put together by Publicis, the video depicts individuals, couples and groups either grinning or standing around uncertainly -- before their faces explode with either alarmed or joygasmic expressions.

The ad leaves you to guess what Slendertone actually does, but especially curious users are invited to visit slendertone.com, where all is revealed.*

Until you actually go out of your way to do that, however, you'll probably be standing around going, "It's a vibrator, right? Or an orgy-inducing party game?"

Probably doesn't help that at some point, the feel-good background song exclaims, "I'm about to blow, yeah!"

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by Angela Natividad    Jan-14-09    
Topic: Brands, Online, Strange, Video



Doritos Narrows 'Crash the Super Bowl' Finalists Down to 5.

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Having long ago concluded it never has to finance another agency-produced ad EVER AGAIN, Doritos announced the five finalists of this year's "Crash the Super Bowl" contest. They are:

1. "Free Doritos," Joe Herbert, Batesville, IN
2. "New Flavor Pitch," Oren Brimer, New York, NY
3. "Power of the Crunch," Eric Heimbold, Venice, CA
4. "The Chase," Chris Roberts, Burbank, CA
5. "Too Delicious," Michael Goubeaux, Los Angeles, CA

Impressively, they all share Doritos' abrupt frat-boyish brand persona. Almost like they were made by guys cut out of the same mold but of varying degrees of funniness.

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Durex Knows About Your Balloon Animal Thing.

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We all hit an age where our innocence is lost and we should be kept away from balloon animals at all costs.

Know why? Because, given the opportunity, we'll grab two and make them hump each other, either out of boredom or to entertain other co-eds whose brains haven't fully developed yet.

Capitalizing on this sad phenomenon, Durex gives us its latest online vid, which Superfad CD Robert Rugan creatively dubbed kama-balloon-animal-sutra.

"When you get the chance to create 'kama-balloon-animal-sutra', everyone involved gets really stoked about pushing the boundaries as much as possible," Rugan beamed.

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by Angela Natividad    Jan-14-09    
Topic: Brands, Campaigns, Online, Strange, Video



Human Rights Ain't Much without Human Intervention

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Here's an Amnesty International ad that depicts footage of ordinary people sticking their noses where they don't belong -- and stopping injustice, sometimes even death, as a result: a guy in a colorful button-down shirt throws a door open to free prisoners, a pregnant woman leaps in the way of a beating, a girl in a velour tracksuit takes a rifle from a young child.

Gotta say, we felt pretty nonplussed by the ad until we saw the kids with rifles, blowing smoke out of their nostrils and shooting into space.

The message? "Individuals can make a difference." The track is Until the Day is Done by Michael Stipe. Work by Mother/London.

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by Angela Natividad    Jan-14-09    
Topic: Brands, Campaigns, Cause, Online










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