Yo, Bitch! Obama Girl Steps Into iJustine's 'Hood

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You know her. You've seen her. We know her. We've seen her. And she loves us. Yea, that's right. See if you can get your own personalized video from Obama Girl aka Amber Lee Ettinger.

So anyway, Obama Girl and Barely Political creator Ben Relles, along with Next New Networks, have launched Barely Digital, a technology comedy site which will feature shows, product reviews, and comedy sketches, bringing satire to the world of technology.

Explaining things a bit further, Next Networks CEO Lance Podell said, "In 2008, Barely Political set records and won millions of fans by satirizing the media's infatuation with politics. It was clearly the breakout online video property of the year. With Barely Digital, we're taking the same creative talent and applying it to the tech scene, which like politics, is another huge focus area of pop culture and media that's ripe for parody. Barely Digital is our first new network to launch in 2009, and we believe it will quickly become a very popular source for tech humor and entertainment."

Obama Girl to take on tech? Uh oh. We think tech babe Justine Ezarik might have something to say about this. Who knows, maybe Justine will challenge Obama Girl to a hair-pulling video thrown down to kick Obama Girl's ass back to Washington .

by Steve Hall    Jan-26-09    
Topic: Celebrity, Online



'Kinda Sutra' Exploits Reproductive Trial-and-Error

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This isn't actually an ad, but oh, it's cute, and good testament to how our parents and friends can fuck us up before (and maybe after?) age five.

With help from Stardust Studios, director Jessica Yu of Nonfiction Unlimited produced "The Kinda Sutra" as an entry to Sundance's Documentary Shorts section. In it, a handful of brave adults admit how they were told babies were made.

"My mom taught me that when dad fell asleep, his seeds would float in the air and if one of them landed on mom, she would have a baby."

Classic.

more »

by Angela Natividad    Jan-26-09    
Topic: Good, Online, Specialty, Trends and Culture, Video



Fetch Happens, One Show Calls, Brands Twitter, Hoodies Remixed

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- Wanna "kick it 2.0 style?" Head over to Champion's Hoodie Remix and let your self expression get jiggy designing your own hoodie.

- Dominoes said "screw you" on national television to Subway following the receipt of a cease and desist Subway sent to Dominoes over claims the pizza chain made about its new sandwiches being tastier than Subway's.

- Gretchen Weiners would be so happy!! Fetch finally happened! Well sort of. FetchBack, today, joined the Network Advertising Initiative.

- Deadline for 2009 One Show entries is January 30.

- Writing on Mashable, Jennifer Van Grove takes a look at 40 brands using Twitter, what their doing and who's behind the screen name.

by Steve Hall    Jan-22-09    
Topic: Industry Events, Online, Social



Move Over Diesel. It's Time For Movie Boy

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Ooo! Ooo! It's like Diesels' The Heides...but not. Check out Movie Boy from glue London for The Sun. There's DVD/s Lots and lot of DVDs. All to be watched 24/7 over the course of six and a half days.

The dets?

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by Steve Hall    Jan-20-09    
Topic: Online, Promotions



Nike Gear Turns TV Actress into Ninja.

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Wanna bamboozle the same daft friends who thought Kobe Bryant really jumped over a speeding Aston Martin?

Then sit them down and share this video of Gossip Girl actress Tyler Momsen escaping the paparazzi -- with help from her loud blue Nike sneaks. And possibly some training tips from Spiderman.

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by Angela Natividad    Jan-16-09    
Topic: Brands, Good, Online, Video



Pepsi Tries Ingratiating Itself with Team Obama

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In ongoing efforts to align itself to Obama's message of hope, Pepsi worked with R/GA and Eyeblaster to launch a banner ad encouraging people to record videos for our new POTUS.

Maybe it should worry us that so many overzealous brands are falling all over themselves to clutter the Oval desk with glad tidings and unsolicited critiques.

IKEA -- freshly patriotic, despite its conspicuous Swedish roots -- is compiling a "WELCOME OBAMA!" guestbook. Facebook partnered with The New York Times to launch a Presidential Suggestion subsite. And just today, memelabs launched "Where Were You?", a consumer-generated video effort inviting people worldwide to reflect on where they were on the night of November 4.

All this in addition to Change.gov, an actual government site through which the Obama Administration already solicits your every mental meandering. We pity the armada of interns that's gonna have to sift through the Zeitgeist's stream of thought.

by Angela Natividad    Jan-16-09    
Topic: Brands, Campaigns, Online



'Just 1' Square of Toilet Paper, and Lots and Lots of Twitter News

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- Ketchum's FedEx faux-pas. "True confessions" probably don't belong on Twitter. Particularly if you're a Veep trying to seal a deal.

- Various types of Twitter birds complete with cheesy-but-empowering! traits of eagles.

- If you cannot heat the Healthy Choice mixers, you don't deserve to.

- "Where balloons go to die."

- A goal worth texting for.

- Twitter as Hudson crash citizen journalist.

- A yarn worth remembering: Lotus claims you can successfully swab your sunshine with "Just 1" square of super-strong TP. Uh-huh.

by Angela Natividad    Jan-16-09    
Topic: Bad, Brands, Commercials, Good, Online, Television



Danica Exposes Herself in the Name of GoDaddy. Again

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As always, domain-buying service GoDaddy took the fullest advantage of its liaison with Danica Patrick -- and her beaver -- for this year's Super Bowl spots, whose scripts appear to have been written by pornographers in financial distress.

Here's a trope you might've seen before: pubescent boy's fantasies, realized.

And this spot, confusingly dubbed "Baseball," plays on trashy court TV. I think it would be better served if it were renamed "Enhanced? I'll show you enhanced."

Cast votes for your favorite on GoDaddy.com up to January 23rd. Like last year, each spot continues in a (gasp!) unrated online version.

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Facebook's Whopper of a Sacrifice, Polygamous Secrets, GOOG Slims Down

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- Facebook shuts down Burger King's "Whopper Sacrifice" app, which offers users free Whoppers after they de-friend 10 people. The data-sharing giant treated the app as a privacy breach.

- Google shafts 100. Dodgeball will be no more; Google Video will cease taking uploads in a few months' time.

- Paris-based Havas is splitting CEO duties between COO Gabriel Saenz de Buruaga of Madrid, and CSO Anthony Rhind of London.

- How advertising works.

- Got a secret, but can't be bothered to make a postcard? Contribute to Big Love's web of secrets. Note that each secret you enter endorses polygamy. Kidding. Maybe.

- Get a load of Obama's beast.

- Oh nooooes, renting a movie is just too hard for some.

- The Social Path lists emerging careers of 2009.

- MTLB's gas-related wisdom.

- Eyewear for the poor.

by Angela Natividad    Jan-15-09    
Topic: Agencies, Brands, Campaigns, Cause, Online, Political, Promotions



Slendertone Will Make You Blow.

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Check out "First Time," the first-ever online video attempt by a company called Slendertone.

Put together by Publicis, the video depicts individuals, couples and groups either grinning or standing around uncertainly -- before their faces explode with either alarmed or joygasmic expressions.

The ad leaves you to guess what Slendertone actually does, but especially curious users are invited to visit slendertone.com, where all is revealed.*

Until you actually go out of your way to do that, however, you'll probably be standing around going, "It's a vibrator, right? Or an orgy-inducing party game?"

Probably doesn't help that at some point, the feel-good background song exclaims, "I'm about to blow, yeah!"

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by Angela Natividad    Jan-14-09    
Topic: Brands, Online, Strange, Video








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