For Every Woman with a Walk-In Closet, a Man Out There Needs a Big-Ass Fridge

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You might have seen a walk-in fridge on TV or in movies. Typically they're used for storing dead bodies or hiding from a giant blob monster until you suffocate and/or freeze to death.

Rarely is a walk-in fridge an appealing thing.

But in "Walk-In Fridge," Heineken positions the frozen death box as the XY version of every Sex and the City fangirl's dream: the walk-in closet. It's good -- the kind of work we expect to see during the Super Bowl. And the walk-in fridge does indeed kick copious ass.

After the screamers have their joygasm, the ad wraps up with a simple enough tagline: "Heineken. Serving the planet." Suits just fine.

Work by TBWA\Amsterdam. The ad appeared on Dutch TV at the beginning of the month, but the PR firm says it drew over a million hits online in less than five days -- which is probably why they're bringing it hither.

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by Angela Natividad    Jan-13-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



'High-Profile Client' Puts Brand in the Hands of WTF.

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This morning we got a press release announcing the launch of a riotously ironic! ad agency called WTF & Associates, spearheaded by president/CEO John Bristol.

Bristol says the objective is "to revolutionize art and culture." His team is purportedly also "putting the finishing touches on an ingenious multi-platform campaign" for a high-profile client.

Natch, we made a noise along the lines of "WTF...?", then visited the site, aptly hosted at wtfass.tv.

Click on the doors to watch some dementedly-cheery talking heads (in the style of this TD Bank Theatre campaign) make bullshit agency talk. And if you're patient enough, you may hear the actual pitch for said "high-profile client."

Clueless as to who? Find out below the drop.

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by Angela Natividad    Jan-13-09    
Topic: Events, Industry Events, Online, Promotions



Niche: Toys for Grown-Ups.

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No, not three-prong vibrators and gag balls. Actual toys. Like, to show off to your friends and/or prop up on the mantlepiece beside your as-yet-unwrapped collection of first edition Star Wars action figures.

Because being a toy-loving adult doesn't mean you've got sex on the brain 24/7. Some grownies are just gung-ho, copiously-tatted dorks that enjoy stylish mythological creatures. And flannel.

By BooneOakley/Charlotte for Niche, whose online store we visited out of curiosity.

Half its product categories (including TOYS!) have nothing in them. Bad e-tailer, bad!

by Angela Natividad    Jan-12-09    
Topic: Bad, Brands, Campaigns, Online



IKEA Wants the White House.

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More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")

And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:

o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"

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by Angela Natividad    Jan-12-09    
Topic: Brands, Campaigns, Guerilla, Online, Outdoor, Political



Become a Mastermind in Advertising.

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Ontario College of Art & Design puts Masterminds on the pedestal in this complex formula composed of the Executive Masters of Design in Advertising.

"Learn what it takes to be one of the greats."

Look closely and see if you can find Bogusky, Gondry and Mary Wells. There's also the Google guys, Mark Zuckerberg, Steve Jobs, Warren Buffett, and ... wait a sec ... is that Herbert Krabel of Guerrilla Comm?

Fame, manifested in the subtlest of ways.

Ready to rock the school house? Check out Ontario College of Art & Design's ad man grad school curriculum.

by Angela Natividad    Jan-12-09    
Topic: Good, Magazine, Online



'You Got Him in the Jugular!'

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@tim_nolan introduced us to The Fist of Oblivion, a bizarre web series directed by Roman Coppola for Scion Broadband.

Scion Broadband, a lifestyle content network targeted to young, thrifty and image-conscious drivers, launched in 2006. We didn't realize it was still kicking.

And while it's hard to go wrong with muppets, kung-fu and mobsters, we're glad there's a place where Scion's ad folk can potentially still express its creativity.

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by Angela Natividad    Jan- 9-09    
Topic: Brands, Campaigns, Online, Video



Everyone Has a Song Inside. But Few Should Give Birth to It.

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Microsoft channels Dr. Horrible with this scary new ad for Songsmith. Not since Vista's Rockin' Our Sales music video has Bill Gates' baby so deftly tapped the Twitter rubbernecking reflex.

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by Angela Natividad    Jan- 9-09    
Topic: Brands, Online, Promotions, Strange, Video



McCain's Country First Fails to Ignite Evangelical Spark

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John McCain hopes to reshape the Republican party -- and reignite his supporter base -- using the same social media tools that betrayed their obsolescence.

But Country First, launched with help from the same web consultants that helped him lose his campaign for POTUS, is no contest to Change.gov, the Obama administration's way of keeping people involved with government at a granular level. It currently does little more than solicit donations with cheap euphemisms ("Become a charter member!") while pushing a smarmy, superficial "McCain loves America!" video -- which can neither be embedded nor shared.

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by Angela Natividad    Jan- 9-09    
Topic: Bad, Campaigns, Online, Political



Scion 'Samples' Puts Individuality Back in Play

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In '07, Scion seduced us with dark wit and gothic charm. Then, in '08, the company took an unexpected sharp turn down Lackluster Lane, barraging us with "limited edition" cars and other cheesy gimmicks.

(By way of explanation, a company rep said Scion's Little Deviants effort -- where "sheeple" are violently attacked by imps in custom cars -- upset a few crucial people.)

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by Angela Natividad    Jan- 8-09    
Topic: Brands, Campaigns, Commercials, Online, Television



Thumbnails Reduce Checkout Anxiety, Gatorade's Mysterious G Spots

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- If you can make sense of this Digitas video "created to showcase the [Indian] office team" during the company's Global Team Meeting in June, you're smarter than we are.

- Writing on Elastic Path's Get Elastic blog, Linda Bustos suggests one of the best ways to reduce anxiety during online check out is to show thumbnails of selected items order summary pages.

- Omnicom has snapped up Arnold VP of Multicultural Programs and Community Outreach Tiffany Warren to head Omnicom Group's diversity efforts. Her title? CDO? Yes. Chief Diversity Officer. Seriously.

- Leo Burnett has agreed to pay the United States $15.5 million to settle a suit which claimed the agency mis-billed the U.S. Army when it handled the account from 2000 to 2005.

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by Steve Hall    Jan- 7-09    
Topic: Agencies, Online










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