Healthy Choice Makes Awful Choice With 'Asian Inspired' Dinners

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Uh Oh. Once again, a less than clued in marketer has rankled sensibilities by using tired stereotypes to promote product. A new site from ConAgra has been created for the brand's Asian Inspired Health Choice. It's lame. Truly lame. But we're going to give the floor to our reader who had this to say about that:

"Where do I begin? The ad people who came up with the 'lonely fortune writer' idea should be fired. The brand manager that approved the concept and execution should be fired. Anyone who approved this work should re-evaluate their values.

Not only is the work insulting to Chinese/Asians and Chinese/Asian Americans (what with the awful accent, broken English, and idiot like antics), but it also completely degrades the brand and product.

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by Steve Hall    Dec-19-08    
Topic: Brands, Online, Strange, Worst



Ad Banner Catches Text on Fire

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Here's an inventive online (and offline) creative implementation to promote heating device maker Gaz Metro. On the internet, the text surrounding Gaz Metro banners turns red when it the mouse is rolled over.

Offline in newspaper, ads at the bottom of the page were integrated with editorial so that text, as it was online, is altered to, in one case, turn red and, in another, blur as if heat were rising from the banner.

The agency, Touche PHD, tells us the altered text in the newspapers was part of the actual editorial rather than it being either a fake story or greeked.

by Steve Hall    Dec-19-08    
Topic: Good, Newspaper, Online



PETA Takes Fur Hags in Virtual Snowfight

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In its ongoing mission to condition otherwise-normal citizens into forming violent knee-jerk reactions toward people that wear fur or (le gasp!) eat animals, PETA's created this holiday snowball game.

It's sorta like hitting groundhogs with a hammer, except you're pitching snow at "fur hags" like Madonna (10 points), Donna Karan (+25) and the Olsen Twins (+50!). But watch out for Grandma and Generic Blonde! Hitting either of them could cost you 50 points apiece.

Idle good times. Just wish my mouse moved faster. Oh, and while the game is characterized as a "snow fight," nobody else throws snow back at you, which I thought was funny, because, you know, zealous institutions always see antagonists where none exist.

by Angela Natividad    Dec-18-08    
Topic: Cause, Games, Online



PG Tips Monkey Dons Queenly Drag, Gives Christmas Speech

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...while trashed! "Mmm, tasty pies." That naughty knitted-sock simian.

The work -- which precedes a full-length ad that debuts on Christmas day -- riffs off the speeches Queen Elizabeth occasionally gives via YouTube, but we swear the script flubs were inspired by these orgamsumumic outtakes for this Lavalife ad. ("Orgamsums? Orgasmums.") By AKQA and Cake.

When last we saw the PG Tips monkey, he invited us back to his place "for a cuppa."

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by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Good, Online, Trends and Culture, Video



Popping the Question Made Easy

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Amsterdam's Black Magic Marker has made it really, really easy for a guy to ask a girl one of the most important question he will ever ask in his life. With all the pomp and schmaltz of a Hallmark card, reminders of trips to Italy, that love can conquer anything, that new paths in life can be traveled together, no longer will guys have to fret over the most important question in life and how to insure they get the proper answer.

by Steve Hall    Dec-18-08    
Topic: Good, Online



Atlantic Asks the Tough Questions ... But Oh, Where Are the Answers?

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Operating under the premise that "there are too many rote answers and not enough good questions," The Atlantic launched Think Again, for which rhetorical questions are posed in neon lights, foregrounding deserted industrial spaces.

Right now these ads are all over Internets. Videos, blog posts and photo variants are available on the site.

We like it -- it's a simple, but still eye-catching and occasionally even witty. Some we've seen:

o Should women settle?
o Why do presidents lie?
o Is the doughnut doomed?

Lately ad land is all about the rhetorical questions. (Maybe it's the economy.) See Google's T-Mobile G1 spot or those weire Ask.com pieces.

Speaking of Ask, it recently ran a banner ad campaign that posed questions, then invited people to click for the answer. The act brought them to Ask.com, where the answer appeared with a prominent heading and image.

That's one tactic that would've made The Atlantic's campaign better: if you could click on the banners and find news articles directly related to the question, maybe addressing it from multiple sides. As it is, the ads only bring you to the Think Again subsite.

by Angela Natividad    Dec-18-08    
Topic: Brands, Campaigns, Magazine, Online



Lots and Lots and Lots and Lots of Holiday Greetings.

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- n-tara's greeting card (at left) solicited donations for Speedway Children's Charities.

- Ace Hardware's Ace Your Face lets you personalize kitschy holiday greetings.

- Holiday jihad fireworks.

- ATTIK's extra-extra customizable Times Square holiday marquee.

- Hungry Man's Amazing Jake sings ape-tastic Christmas Carol. From his ass. (NSFW, and also objectively ugly.)

- The requisite vintage holiday hello!, courtesy of your friends at Big Tobacco.

- Colle+McVoy build 3D mountain hideaway.

- CPX Interactive sends digital holiday card with snowball-throwing holiday game.

by Angela Natividad    Dec-18-08    
Topic: Agencies, Online



Alabama Gets a Workout from 'Biggest Loser' Roger Shultz

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Scale Back Alabama is a yearly campaign to encourage state inhabitants to shake off some love handles. Those that register for the program, which is free, are encouraged to lose 10 pounds in 10 weeks -- which isn't improbable to do in a healthy way, provided you have resources and encouragement.

This year, Alabamans are getting a little help from Roger Shultz, a finalist from The Biggest Loser. To promote the effort, Luckie Underground -- the basement-confined baby brother of Luckie & Co. -- launched "Gettin' in Shape," a playful PSA with its own YouTube channel.

Witness while a very large dude dressed like the Heart of Dixie pumps iron and selects fruit with conviction, all under the peppy direction of Shultz.

See that victory dance at the top of the library steps? That could be you, my friend.

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by Angela Natividad    Dec-17-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television



DZ Nuts Turned David Zabriskie's Tights into Freedomware.

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Cyclists have it hard down under. All those hours pushing pedals literally chafes balls, which is funny from a distance but sobering enough that the condition requires an anti-irritant, aptly called "chamois cream."

To contribute to the well-being of fellow bikers, pro cyclist David Zabriskie developed a cream called DZ Nuts -- pronounced "deez nuts," a colloquial expression defined as "The large, sweaty, hairy dangling spheres of man-hood containing future illegitimate seeds that swing violently in the wind when slapped."

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Walmart Delivers Christmas Glee

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If only every house was this nice and every kid this cute. Wait, what? this is advertising. Of course every house is perfect and every kid a cutie. Especially if it's...a Walmart commercial? Hmm...maybe it's because everything at Walmart is so cheap everyone can actually afford to have a nice house.

The cute kids? Not sure Walmart has much control the cuteness of its customer's offspring. That power comes from, yes, an ad agency...where all kids are cute and perfect and where every slice of life tastes perfect.

Created by The Martin Agency, the spot, Christmas Morning, is airing this week. And for even more of the perfect life, check out the Stock Up on Joy, a microsite the agency created for Walmart and Coke.

Life. Is. Perfect.

by Steve Hall    Dec-17-08    
Topic: Brands, Commercials, Good, Online, Video








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