Heinz's Tomato Plants Need a Little Pep Talk

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Based on the premise that plants grow faster and more lavishly when spoken to, Heinz launched Talk to the Plant.

Help make the world's best ketchup by typing encouraging words to a growing tomato sprout, then choosing an automated voice to relay your message.

It's an appealing idea, but beware: the voices are about as soothing as the singing bot tenors in Yahoo's latest emoticon campaign. If I were a wee green, I'd drop leaf and crawl back into the blissfully silent soil.

By Swedish agency Daddy. Via Catch Up Lady, who has lots of other fun factoids about the campaign.

by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online



Irish Liqueur Drops Cream onto Parted Pink Lips

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Despite appearances, "Listen to Your Lips" is an ad for Bailey's, not a trailer for My First Naked Kneel-Fest.

By JWT and Psyop, which wanted to create a "sensual but not overtly sexual" interpretation of the "Bailey's taste experience."

Maybe the "not overtly" part was lost in the editing room. Seeing drops of cream splash onto rows of shiny, slack DSLs don't exactly bring Moo Moos to mind. (Nice touch with the closing lick!)

Can somebody please page Alex Leo? She needs to update Section Five in her list of five sexist trends the ad world just can't shake.

Ad is SFW, even if your cheek-flushing suggests otherwise.

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Commercials, Online, Racy



For Every Air Hump You Vouch For, Someone Out There Gets Protection.

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We've all fantasized about making a living out of sex, drugs and poorly-tuned instruments. So it's likely we've all played air guitar -- the process of using your fingers to make sweet love to an instrument that isn't really there.

Thus inspired, McCann/Paris launched Safe Air Sex, a campaign that takes the concept of air guitar and applies it to (SAFE!) sex. Confused? Watch Rabbit Man molest valuable O2 after shimmying an invisible condom onto his imaginary three-foot jimmy. (We love how, to segue into condom application, he goes, "Stop. In the name of love.")

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by Angela Natividad    Dec-16-08    
Topic: Brands, Campaigns, Online, Racy, Strange



'Carol of the Pickles' Stops Short ... for Murder.

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In this tiny burg populated by upright-standing pickles, the townsfolk come out, don hats and carol for the viewing pleasure of omnivorous predators.

All's well until a giant hand reaches down and takes a big noisy bite out of a baby pickle -- right after his solo. The savage! Mangled bits of soured cucumber fall from the sky, a disturbing yellow stain splashes across the snow, bystanders vomit relish ... and the miracle of singing dill becomes a wretched crime scene.

By Firehouse/Dallas, which, as of this moment, are the only people we want to invite to our birthday party.

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by Angela Natividad    Dec-15-08    
Topic: Agencies, Good, Online, Strange, Video



Twitter Before Birth, FlightLipDub, Best/Worst of '08

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- Geek rigs maternity device to tweet when his unborn baby kicks. Probably the earliest instance of Twitter use EVAR. (Thanks, Atif!)

- Collateral Damage's top 10 marketing blunders of '08. There's way more than 10 ("It was a very good year for very bad things"), and the top two are tied. Go figure.

- Deep Focus does FlightLipDub.com -- the new online home for Flight of the Conchords.

- Free Will Power aims to safeguard "the future of pro-choice America." There's spoken word poetry! And a T-shirt contest!

- It's a site on the hunt for beautiful ads.

- Another advertising socnet.

- Best and worst of AdFreak. If you consider what Collateral Damage's worst marketing campaign was, you can probably guess AdFreak's best ad of '08. We'll give you a hint: celebrity mashup.

by Angela Natividad    Dec-15-08    
Topic: Cause, Online, Opinion, Strange, Trends and Culture



Yahoo Games Dances to Rhythm of iPod touch

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Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a funtastically engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.

Niftay.

Wii did something similar on YouTube to promote Wario Land: Shake It!. And every once in awhile, a somewhat-less-awesome page manipulation spot for Marley & Me appears on MySpace. (In it, the dog Marley drags a leaderboard across the screen, knocking stuff around as he moves.)

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by Angela Natividad    Dec-12-08    
Topic: Agencies, Brands, Campaigns, Good, Online



Pepsi's Super Bowl Coup, Grills Gone Wild, Evil Dead Musical

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- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.

- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.

- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.

- Evil Dead -- the Musical.

- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)

- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)

- Burger King's King loses wallet.



Emoticarolers: Yahoo's Take on the Singing Telegram

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Hoping to make Yahoo! Messenger more appealing to the apathetic, Colle McVoy brings us the Emoticarolers. Bear witness while four floating emoticons struggle to wrap a holiday tune around customized greetings.

Not to say we didn't have a blast building our own. Hear ours. Features for sharing and embedding your carols are included on-site. In the unlikely event that you grow attached to one and want to listen to it every Christmas forever, there's also an option to download an MP3.

by Angela Natividad    Dec-12-08    
Topic: Brands, Campaigns, Online



Mrs. Claus Wants Better Bedtime Action.

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After knocking a few drinks back, a svelte and shit-faced Mrs. Claus powers up the video cam and asks the kiddies around the world for a few friendly favors.

One of them: forego the mantlepiece cookies for a rice cake this year. "Sometimes when mama wants some sugar, she wants to be able to find the cane! -- if you know what I mean."

Yes, Mrs. Claus, we do. One drink later, she also solicits aid getting St. Nick to give her more love down South.

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by Angela Natividad    Dec-12-08    
Topic: Brands, Online, Video



If You Can't Get into W+K, You Can At Least Get on the Window.

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London-based? Swing by 16 Hanbury St. and walk by the offices of Wieden + Kennedy, where a giant Christmas card is fusing the faces of passersby to various holiday characters. Stand there long enough, and you might see your own face appear on Santa, an elf, or some kind of creepy egg-shaped bird.

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by Angela Natividad    Dec-11-08    
Topic: Agencies, Good, Guerilla, Online








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