Mrs. Claus Wants Better Bedtime Action.

virgin-mrs-claus.jpg

After knocking a few drinks back, a svelte and shit-faced Mrs. Claus powers up the video cam and asks the kiddies around the world for a few friendly favors.

One of them: forego the mantlepiece cookies for a rice cake this year. "Sometimes when mama wants some sugar, she wants to be able to find the cane! -- if you know what I mean."

Yes, Mrs. Claus, we do. One drink later, she also solicits aid getting St. Nick to give her more love down South.

more »

by Angela Natividad    Dec-12-08    
Topic: Brands, Online, Video



If You Can't Get into W+K, You Can At Least Get on the Window.

w-k-christmas-cards.jpg

London-based? Swing by 16 Hanbury St. and walk by the offices of Wieden + Kennedy, where a giant Christmas card is fusing the faces of passersby to various holiday characters. Stand there long enough, and you might see your own face appear on Santa, an elf, or some kind of creepy egg-shaped bird.

more »

by Angela Natividad    Dec-11-08    
Topic: Agencies, Good, Guerilla, Online



Feed Your Kids the Arts ... Before the Arts Feed Them First.

raisin-brahms.jpg

I was watching Heroes on Hulu last night when I caught these two utterly-bananas PSAs by Americans for the Arts.

Each ad spoofs prototypical cereal and junkfood ads in a fresh, over-the-top way. And they are hilarious, even after 80 watches (which you'll inevitably endure if you're watching any streaming TV on a network-owned site).

In "Raisin Brahms," Johannes Brahms bursts into a family's breakfast nook, Kool-Aid Man-style, and offers the kids Raisin Brahms -- "fortified with increased test scores and creative problem-solving skills!"

Pan to Dad. "Bobby? Susie?!" he whispers, aghast, when Brahmsy beards appear on his kids' faces.

"Don't worry, that's just the POWER of the ARTS!" Brahms explodes.

more »

by Angela Natividad    Dec-11-08    
Topic: Brands, Campaigns, Cause, Commercials, Good, Online, Television



Get Your Steve Hall Christmas Doll!

dancy_pants_steve_memeo_share.jpg

To demonstrate the new Memo Share, a print and video sharing service, Woo Agency created Made Up Memories, yet another insert-your-picture video maker which, shocker, you can send to your friends.

So here I am promoting the Christmas season "it" toy, Dance'y Pants Steve. Yea, you read that right. My face (from an old picture which I can't seem to eradicate from the bowels of Google) is atop a dancing bunny who looks like he's one of those Barney characters.

by Steve Hall    Dec-11-08    
Topic: Online, Viral



SNL's 'Jizz in My Pants' Clip Makes For Awkward Hulu Ad Placement

big_brothers_big_sisters_jizzed.jpg

Bummer. Even beloved Hulu has fallen prey to the dreaded AWKWARD AD PLACEMENT. While Adrants reader Roger viewed the Saturday Night Live Jizz in My Pants clip, which carried the pre-roll notice "the following material originally aired at 12:40AM and may not be suitable for younger viewers," he was presented with an ad banner for Big Brothers Big Sisters.

It's not that anyone viewing this clip isn't a perfectly decent person worthy of being made aware of Big Brothers and Big Sisters. It's just the association could be seen by some as awkward.

As of this writing, the Big Brothers Big Sisters ad is still atop the clip. Jizzing aside, it's always nice to see Molly Sims and Jamie Lynn Sigler. Apparently, as the video proves, it was nice for the boys to see them as well.

by Steve Hall    Dec-11-08    
Topic: Online, Strange, Video



Snapple's in the Music Business Now

bad-eliots-subway.jpg

Earlier this year, Snapple ran an ad to promote its new antioxidant-enriched water. It featured a guy leaping around in a bubblewrap world to the semi-infectious Cat's Meow by The Bad Eliots.

The commercial didn't exactly fare swimmingly, but Snapple's seed firm M80 claims it drummed up plenty of interest for The Bad Eliots in the blogosphere and elsewhere. So, partly to help them out and partly to make itself look more creatively robust, Snapple helped The Bad Eliots produce and release a snazzy new music video.

It's quirky and low-def, making it obvious blogger bait.

more »

by Angela Natividad    Dec-11-08    
Topic: Brands, Guerilla, Online, Promotions, Video



Print Ad Puts 3D Cabrio in Hands of Auto Fanatics

MINI_Cabrio.jpg

This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.

See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!

Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).

Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.

more »

by Angela Natividad    Dec-10-08    
Topic: Brands, Campaigns, Good, Magazine, Online



Becks Blogger Outed, NYT Taps Celebrities, Flickr Faux-Pas, Yahoo Slims Down

ripert-nixon.jpg

- Angus Gastle outs the cheesy Becks blogger as a lackey for Euro RSCG. And a standup comedian. *winces*

- Celebs plug NYTimes.com -- which could use a subscription surge right now. At left is Chef Eric Ripert and Cynthia Nixon.

- Ad haiku wisdom.

- Flickr photo seized, 'shopped and repurposed into feature film ad. o_O Aren't there standards anymore? No...? Okay.

- Big cuts on Mad Ave.

- Plaid compiles holiday gift guide for creative people. Includes USB bracelets and subway tokens for your neck, which we actually want, actually.

- Bill Green sits in on Beancast. Listen closely: he's not just delightful in print.

- Yahoo cuts 1700.



PSP Makes Gamers Out of Far-Flung City Dwellers

psp-la-still.jpg

Diggin' these new ads for Sony's PSP.* Each unfolds from the perspective of a dude zombified by games like Socom, Motorstorm and Resistance 2, even as bright lights, big cities and poppin' soundtracks beguile him with distractions.

Experience sensory overload in Chicago, LA and New York (embedded below). This two-page spread features stills from all three. The unified, but starkly different, enviros tie nicely into the tagline: "Everywhere just got better."

Sassy stuff by Deutsch/LA.

more »

by Angela Natividad    Dec- 9-08    
Topic: Brands, Campaigns, Commercials, Good, Magazine, Online, Television



You Oughtta Know About Inbound Marketing

hubspot_inbound_marketing.jpg

HubSpot's Rebecca Corliss and friends are out with a video slamming outbound marketing and hyping inbound.

Beginning with an out of touch supervisor throwing the yellow pages on her desk and exclaiming, "What the hell is this internet crap? If you're not dialing, I'm not smiling," Rebecca, to the tune of Alanis Morissette's "Oughta Know," tells us what we ought to know about inbound marketing.

more »

by Steve Hall    Dec- 9-08    
Topic: Good, Online, Social, Video










Featured FREE Resource: