Like the iPhone 3G, the iPod touch is sensitive to motion and stimulus, making gameplay a funtastically engaging experience. To illustrate that, the Yahoo Games page "reacts" to the movement of the gamer in this piece by TBWA/Media Arts Lab.
Wii did something similar on YouTube to promote Wario Land: Shake It!. And every once in awhile, a somewhat-less-awesome page manipulation spot for Marley & Me appears on MySpace. (In it, the dog Marley drags a leaderboard across the screen, knocking stuff around as he moves.)
- Pepsi blocks other non-alcoholic beverages from entire first half (!!!) of next year's Super Bowl. And Halftime! Now that's just gluttonous.
- To promote its Scott Shop Towels ("like paper towels but way tougher," the PR folk explained), Kimberly Clark goes on safari for grills gone wild!.
- Bill Green lends valuable insight on how to gain a near-instant boost in Twitter followers.
- Evil Dead -- the Musical.
- If the Peanuts crew were an ad agency, Lucy would be the obnoxiously bitchy, but refreshingly honest, Christmas party organizer. And Linus would be an AD. (The security blanket should've been the tip-off.)
- Powder Blue trailer strips Jessica Biel down to her bare minerals. Eat your heart out, Natalie Portman! (Neither link is SFW.)
- Burger King's King loses wallet.
Hoping to make Yahoo! Messenger more appealing to the apathetic, Colle McVoy brings us the Emoticarolers. Bear witness while four floating emoticons struggle to wrap a holiday tune around customized greetings.
Not to say we didn't have a blast building our own. Hear ours. Features for sharing and embedding your carols are included on-site. In the unlikely event that you grow attached to one and want to listen to it every Christmas forever, there's also an option to download an MP3.
After knocking a few drinks back, a svelte and shit-faced Mrs. Claus powers up the video cam and asks the kiddies around the world for a few friendly favors.
One of them: forego the mantlepiece cookies for a rice cake this year. "Sometimes when mama wants some sugar, she wants to be able to find the cane! -- if you know what I mean."
Yes, Mrs. Claus, we do. One drink later, she also solicits aid getting St. Nick to give her more love down South.
London-based? Swing by 16 Hanbury St. and walk by the offices of Wieden + Kennedy, where a giant Christmas card is fusing the faces of passersby to various holiday characters. Stand there long enough, and you might see your own face appear on Santa, an elf, or some kind of creepy egg-shaped bird.
I was watching Heroes on Hulu last night when I caught these two utterly-bananas PSAs by Americans for the Arts.
Each ad spoofs prototypical cereal and junkfood ads in a fresh, over-the-top way. And they are hilarious, even after 80 watches (which you'll inevitably endure if you're watching any streaming TV on a network-owned site).
In "Raisin Brahms," Johannes Brahms bursts into a family's breakfast nook, Kool-Aid Man-style, and offers the kids Raisin Brahms -- "fortified with increased test scores and creative problem-solving skills!"
Pan to Dad. "Bobby? Susie?!" he whispers, aghast, when Brahmsy beards appear on his kids' faces.
"Don't worry, that's just the POWER of the ARTS!" Brahms explodes.
To demonstrate the new Memo Share, a print and video sharing service, Woo Agency created Made Up Memories, yet another insert-your-picture video maker which, shocker, you can send to your friends.
So here I am promoting the Christmas season "it" toy, Dance'y Pants Steve. Yea, you read that right. My face (from an old picture which I can't seem to eradicate from the bowels of Google) is atop a dancing bunny who looks like he's one of those Barney characters.
Bummer. Even beloved Hulu has fallen prey to the dreaded AWKWARD AD PLACEMENT. While Adrants reader Roger viewed the Saturday Night Live Jizz in My Pants clip, which carried the pre-roll notice "the following material originally aired at 12:40AM and may not be suitable for younger viewers," he was presented with an ad banner for Big Brothers Big Sisters.
It's not that anyone viewing this clip isn't a perfectly decent person worthy of being made aware of Big Brothers and Big Sisters. It's just the association could be seen by some as awkward.
As of this writing, the Big Brothers Big Sisters ad is still atop the clip. Jizzing aside, it's always nice to see Molly Sims and Jamie Lynn Sigler. Apparently, as the video proves, it was nice for the boys to see them as well.
Earlier this year, Snapple ran an ad to promote its new antioxidant-enriched water. It featured a guy leaping around in a bubblewrap world to the semi-infectious Cat's Meow by The Bad Eliots.
The commercial didn't exactly fare swimmingly, but Snapple's seed firm M80 claims it drummed up plenty of interest for The Bad Eliots in the blogosphere and elsewhere. So, partly to help them out and partly to make itself look more creatively robust, Snapple helped The Bad Eliots produce and release a snazzy new music video.
It's quirky and low-def, making it obvious blogger bait.
This print ad -- which appeared in German car magazines last Friday -- is more than ink on paper. It's a magical holding tray for your own teeny-tiny Mini Cabrio.
See how it works. To try it, print the ad out, visit this site and install the 3D plugin. Webcam at the ready? Good. Look at the screen. YOU'RE HOLDING A WEE INVISIBLE CAR!
Twist and turn the page in your hand to check out all angles. "Augmented reality" technology provided by metaio. Such a playful way to build engagement and spark Mini love (which I now have in spades).
Par for the course, though. Mini Cooper has a habit of engaging customers in creative and fun ways. See billboards that talk to you and its White Rabbit banner ad campaign -- where users could follow a white Mini from one website to another.