Make Way for the YouTube Symphony Orchestra


YouTube's seeking entries for the world's first collaborative online orchestra. Entrants chosen will contribute to a piece by composer Tan Dun. Still braver souls will be invited to Carnegie for a more formal project.

Submissions are welcome 'til January 28. No word on if the iPhone ocarina counts as an instrument, but I'm sure somebody's gonna give it a go.

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by Angela Natividad    Dec- 5-08    
Topic: Online

Tango Urges Public to 'Make the Can Fist'


British drink maker Tango is under threat but they aren't going down without a fight. They've launched a Save Tango campaign. From car jacking to underage labor to phone sex dancing Tango is screaming, "up yours manufacturers of smoothies and vitamin drinks, you will not squeeze Tango out of the market!"

Complete with a blog, videos, games, a Tangometer and even a petition to the Prime Minister, Tango isn't going to give up easily. Join the resistance. Make the Can Fist.

Created by BBH, the campaign has a good time poking fun at the "namby-pamby PC brigade," otherwise known as all those so-called "healthy" drinks that have become so prevalent.

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by Steve Hall    Dec- 5-08    
Topic: Brands, Campaigns, Online, Video

'Heavy-Handed Wife... I'm Dumping You!'


"You've carried my manhood for too long."

Brentter drew our roving gaze to this amusing ad about the fictional Akira, who runs Tokyo's go-to break-up service: No Sad Big Smile.

Experience a uniquely eventful day in the life -- then, after laughing (or at least smirking) your ass off, hit up to check out the Adidas Originals Safety Collection. (Not clear on the logic behind the label ... unless the shirt dude's wearing is bullet-proof.)

Fresh fare by TBWA\London and production company Taiyokikau. Diggin' the song? That's because it's gorgeosity. It's Perro Amor Explota by Bersuit Vergarabat.

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television

Would You Buy Brad Pitt's Chewed Gum?


That question is rhetorical.

Brazilian actor Caua Raymond is auctioning off a hunk of chewed Trident that he kept in his mouth, just for the fans, for exactly 15 minutes.

Video below! Hope you speak Portuguese. Diggin' how Raymond has a dude with a tray and a glass receptacle, hanging around for moments like this one.

For reasons I sure don't understand, the vid is the most-viewed on YouTube Brazil today (280,743 views and counting). The "winner" of this spit-saturated dream-pebble gets to meet Raymond in a ceremony, where the money raised from the auction will be donated to charity.

So Trident, I guess that highlarious mastication movie just didn't work out for you...?

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Promotions, Strange

Amsterdam Agencies Pay Audiovisual Tribute to MTV


Oh, MTV.

Over the years it's taught us how babies are made, why the Holocaust was not very nice and where those sassy red tennis shoes really come from. Most importantly, it helped bring Britney back and has kept Russell Brand knee-deep in pharma specifically for our viewing pleasure.

Given what we owe MTV for this elegant yet candid upbringing, it's only natural that someone try paying a little back. And who better than Amsterdam, baby?!

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by Angela Natividad    Dec- 4-08    
Topic: Agencies, Brands, Campaigns, Good, Online, Trends and Culture, Video

Coco Gets Quiet with Karl Lagerfeld


Tomorrow debuts Coco Avant Chanel, a 10-minute silent film celebrating the legend of Mademoiselle Coco -- pre-dating her existence as a brand demi-god.

The film was directed by Karl Lagerfeld, the only person alive who can make a safety vest look chic. Leaving us to salivate with nary but film stills and a trailer so pitch-perfect it makes smoking sexy again, Lagerfeld haughtily confided his distaste of movie extras.

"They don't know how to touch the clothes," he whispered coolly before toasting us* -- an action that made chills travel from glass to torso.

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Video

Schick Slips Lemondrop Ladies Branded Content


Schick Wilkinson-Sword teamed with AOL's Platform-A to launch branded content sponsorship on AOL's female lifestyle site, Lemondrop which boasts 16.4 million monthly unique visitors and 477 million monthly page views.

The campaign, called "Stocking Stuffers," will have Lemondrop editors create original content for the Schick's brand, with posts such as "Best & Worst Guy Gifts," "Dating Survival Tips During the Holidays," and "Genius Gifts from the Drugstore." The program launched on November 25 and will run through December 26, 2008.

So go have yourself some of that new fangled sponsored content

by Steve Hall    Dec- 4-08    
Topic: Online, Product Placement

Get Bucked and Get Lucky at the Lucky Buck-Off!


Last month we made it pretty clear we weren't keen on wearing bikinis and riding bulls, but Lucky Brand Jeans thought it'd try us anyway.

Introducing the Lucky Buck-Off. After uploading your face onto the body of an elf, use your keyboard to get, well, bucked by a reindeer. (Why is his nose glowing green? Is he sick?)

Get a discount upon completion. Rumour has it the discount rises if your bucking abilities improve. (I faired rottenly! -- and still got 20% off.) Coupons and codes are valid until December 31.

By kirshenbaum bond + partners.

by Angela Natividad    Dec- 3-08    
Topic: Brands, Online, Promotions

Holiday-Style Frozen Pole Game Baffles


It's official. Two makes a trend so the rebirth of the send-to-a-friend time waster is upon us yet again. Following Ceiva's Sit on Santa's Lap, Mullen has created Frozen Pole, an upload-your-face, choose-your-wardrobe, send-to-a-friend thing. It's purpose? To get your tongue stuck on...wait for it...a frozen pole. You know. Like in the movie.

One might assume this little effort could be for some sort of fireball-style candy or some hot chocolate brand or a even reverse logic effort to promote travel to the Caribbean. But no.

It's for...voice recognition company Nuance which is introducing a new product..

Hello? Hello? Anyone? Can some one explain this? Or at least point out my utter stupidity at not grasping the concept? Because it wouldn't be the first time my stupidity got in the way of grasping a concept.

UPDATE: Someone has saved me from my own idiocy. Apparently, though it wasn't clear when I did it, I've been told "when you send message to someone from the site, it translates what they are saying with their frozen tongue into a readable holiday message."

by Steve Hall    Dec- 3-08    
Topic: Games, Online, Strange

Franck Ribery is the New Pink Panther


Wieden + Kennedy/Amsterdam reprise the intro to The Pink Panther with this catchy spot for Nike's Mercurial Vapor IV.

"He's a gentleman, a scholar, he's an -- acrobat!"

Cheeky. Wait for the tooth-gleam at :47. Makes me wanna watch soccer while cuddling a plush Ribery doll.

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