Would You Buy Brad Pitt's Chewed Gum?

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That question is rhetorical.

Brazilian actor Caua Raymond is auctioning off a hunk of chewed Trident that he kept in his mouth, just for the fans, for exactly 15 minutes.

Video below! Hope you speak Portuguese. Diggin' how Raymond has a dude with a tray and a glass receptacle, hanging around for moments like this one.

For reasons I sure don't understand, the vid is the most-viewed on YouTube Brazil today (280,743 views and counting). The "winner" of this spit-saturated dream-pebble gets to meet Raymond in a ceremony, where the money raised from the auction will be donated to charity.

So Trident, I guess that highlarious mastication movie just didn't work out for you...?

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Promotions, Strange



Amsterdam Agencies Pay Audiovisual Tribute to MTV

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Oh, MTV.

Over the years it's taught us how babies are made, why the Holocaust was not very nice and where those sassy red tennis shoes really come from. Most importantly, it helped bring Britney back and has kept Russell Brand knee-deep in pharma specifically for our viewing pleasure.

Given what we owe MTV for this elegant yet candid upbringing, it's only natural that someone try paying a little back. And who better than Amsterdam, baby?!

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by Angela Natividad    Dec- 4-08    
Topic: Agencies, Brands, Campaigns, Good, Online, Trends and Culture, Video



Coco Gets Quiet with Karl Lagerfeld

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Tomorrow Chanel.com debuts Coco Avant Chanel, a 10-minute silent film celebrating the legend of Mademoiselle Coco -- pre-dating her existence as a brand demi-god.

The film was directed by Karl Lagerfeld, the only person alive who can make a safety vest look chic. Leaving us to salivate with nary but film stills and a trailer so pitch-perfect it makes smoking sexy again, Lagerfeld haughtily confided his distaste of movie extras.

"They don't know how to touch the clothes," he whispered coolly before toasting us* -- an action that made chills travel from glass to torso.

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by Angela Natividad    Dec- 4-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Video



Schick Slips Lemondrop Ladies Branded Content

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Schick Wilkinson-Sword teamed with AOL's Platform-A to launch branded content sponsorship on AOL's female lifestyle site, Lemondrop which boasts 16.4 million monthly unique visitors and 477 million monthly page views.

The campaign, called "Stocking Stuffers," will have Lemondrop editors create original content for the Schick's brand, with posts such as "Best & Worst Guy Gifts," "Dating Survival Tips During the Holidays," and "Genius Gifts from the Drugstore." The program launched on November 25 and will run through December 26, 2008.

So go have yourself some of that new fangled sponsored content

by Steve Hall    Dec- 4-08    
Topic: Online, Product Placement



Get Bucked and Get Lucky at the Lucky Buck-Off!

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Last month we made it pretty clear we weren't keen on wearing bikinis and riding bulls, but Lucky Brand Jeans thought it'd try us anyway.

Introducing the Lucky Buck-Off. After uploading your face onto the body of an elf, use your keyboard to get, well, bucked by a reindeer. (Why is his nose glowing green? Is he sick?)

Get a discount upon completion. Rumour has it the discount rises if your bucking abilities improve. (I faired rottenly! -- and still got 20% off.) Coupons and codes are valid until December 31.

By kirshenbaum bond + partners.

by Angela Natividad    Dec- 3-08    
Topic: Brands, Online, Promotions



Holiday-Style Frozen Pole Game Baffles

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It's official. Two makes a trend so the rebirth of the send-to-a-friend time waster is upon us yet again. Following Ceiva's Sit on Santa's Lap, Mullen has created Frozen Pole, an upload-your-face, choose-your-wardrobe, send-to-a-friend thing. It's purpose? To get your tongue stuck on...wait for it...a frozen pole. You know. Like in the movie.

One might assume this little effort could be for some sort of fireball-style candy or some hot chocolate brand or a even reverse logic effort to promote travel to the Caribbean. But no.

It's for...voice recognition company Nuance which is introducing a new product..

Hello? Hello? Anyone? Can some one explain this? Or at least point out my utter stupidity at not grasping the concept? Because it wouldn't be the first time my stupidity got in the way of grasping a concept.

UPDATE: Someone has saved me from my own idiocy. Apparently, though it wasn't clear when I did it, I've been told "when you send message to someone from the site, it translates what they are saying with their frozen tongue into a readable holiday message."

by Steve Hall    Dec- 3-08    
Topic: Games, Online, Strange



Franck Ribery is the New Pink Panther

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Wieden + Kennedy/Amsterdam reprise the intro to The Pink Panther with this catchy spot for Nike's Mercurial Vapor IV.

"He's a gentleman, a scholar, he's an -- acrobat!"

Cheeky. Wait for the tooth-gleam at :47. Makes me wanna watch soccer while cuddling a plush Ribery doll.

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Laptop Tattoos, Adult SocNets Exiled, Wal-Mart Roves for Digital Agency

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- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.

- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.

- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.

- Arby's brings hard-ons. I really hope they don't put this on TV.

- MySpace does video streaming on mobile phones. With ad support.

- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.

- YouTube cobbles together digital chamber music orchestra.



'Here Comes Pete, the Meat Puppet!'

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When this is over, don't look at us and go, "What the hell is Diesel smo-kin'?" because we sure have no idea. (To be fair, smiles cracked when coke, whores and other misfortunes drove Pete the Meat Puppet to eat one of his own legs.)

One ad like this is quirky. But two? It's practically a spree.

For Diesel by FarFar and Legs. Reception's been mixed, but at least one person on YouTube seems to think the company's intentions are heart-healthy and noble.

All-singing, all-dancing meat magic below the drop.

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by Angela Natividad    Dec- 2-08    
Topic: Brands, Campaigns, Online, Strange, Video



For Blurb Project, Ammo Hunts Wound-Licking Creatives Down on craigslist

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Blurb ("Real Books. Made By You.") is on a quest for castrated creative pitches, which it plans to compile in a volume called Killed Ideas Volume 1.

God knows this well of slighted egos is full to overflowing. But Blurb isn't in the creative industry, and apparently has no idea where to find its minions, so it's enlisted Ammo Marketing ("Stimulating Enduring Brand Conversations") to twist Ad Land's tap and get entries flowing.

Ammo in turn published this ad on craigslist, soliciting for city-based Mad Men that'll elicit saucy entries from colleagues.

It's a creative pitch for failed creative pitches!

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