Tomorrow Chanel.com debuts Coco Avant Chanel, a 10-minute silent film celebrating the legend of Mademoiselle Coco -- pre-dating her existence as a brand demi-god.
The film was directed by Karl Lagerfeld, the only person alive who can make a safety vest look chic. Leaving us to salivate with nary but film stills and a trailer so pitch-perfect it makes smoking sexy again, Lagerfeld haughtily confided his distaste of movie extras.
"They don't know how to touch the clothes," he whispered coolly before toasting us* -- an action that made chills travel from glass to torso.
Schick Wilkinson-Sword teamed with AOL's Platform-A to launch branded content sponsorship on AOL's female lifestyle site, Lemondrop which boasts 16.4 million monthly unique visitors and 477 million monthly page views.
The campaign, called "Stocking Stuffers," will have Lemondrop editors create original content for the Schick's brand, with posts such as "Best & Worst Guy Gifts," "Dating Survival Tips During the Holidays," and "Genius Gifts from the Drugstore." The program launched on November 25 and will run through December 26, 2008.
So go have yourself some of that new fangled sponsored content
Last month we made it pretty clear we weren't keen on wearing bikinis and riding bulls, but Lucky Brand Jeans thought it'd try us anyway.
Introducing the Lucky Buck-Off. After uploading your face onto the body of an elf, use your keyboard to get, well, bucked by a reindeer. (Why is his nose glowing green? Is he sick?)
Get a discount upon completion. Rumour has it the discount rises if your bucking abilities improve. (I faired rottenly! -- and still got 20% off.) Coupons and codes are valid until December 31.
By kirshenbaum bond + partners.
It's official. Two makes a trend so the rebirth of the send-to-a-friend time waster is upon us yet again. Following Ceiva's Sit on Santa's Lap, Mullen has created Frozen Pole, an upload-your-face, choose-your-wardrobe, send-to-a-friend thing. It's purpose? To get your tongue stuck on...wait for it...a frozen pole. You know. Like in the movie.
One might assume this little effort could be for some sort of fireball-style candy or some hot chocolate brand or a even reverse logic effort to promote travel to the Caribbean. But no.
It's for...voice recognition company Nuance which is introducing a new product..
Hello? Hello? Anyone? Can some one explain this? Or at least point out my utter stupidity at not grasping the concept? Because it wouldn't be the first time my stupidity got in the way of grasping a concept.
UPDATE: Someone has saved me from my own idiocy. Apparently, though it wasn't clear when I did it, I've been told "when you send message to someone from the site, it translates what they are saying with their frozen tongue into a readable holiday message."
Wieden + Kennedy/Amsterdam reprise the intro to The Pink Panther with this catchy spot for Nike's Mercurial Vapor IV.
"He's a gentleman, a scholar, he's an -- acrobat!"
Cheeky. Wait for the tooth-gleam at :47. Makes me wanna watch soccer while cuddling a plush Ribery doll.
- Wal-Mart's looking to unload its $40 million digital ad account. The shortlist includes Resource, Digitas, MRM, R/GA and Razorfish.
- Digital Mad Men! Watch. Watch. Because Vince Kartheiser talking Caturday is probably the funniest he's been in his short career so far.
- Dell cracks open Design Studio -- where users can pay $75 to get a unique image "permanently tattoed" onto their laptop lids. o_O That's a slightly steeper commitment than the peel-off-friendly GelaSkins.
- Arby's brings hard-ons. I really hope they don't put this on TV.
- MySpace does video streaming on mobile phones. With ad support.
- As of January 1, adult social networks will not be permitted on Ning. (Pretty good) reasons listed in the link.
- YouTube cobbles together digital chamber music orchestra.
by Angela Natividad
, Consumer Created
When this is over, don't look at us and go, "What the hell is Diesel smo-kin'?" because we sure have no idea. (To be fair, smiles cracked when coke, whores and other misfortunes drove Pete the Meat Puppet to eat one of his own legs.)
One ad like this is quirky. But two? It's practically a spree.
For Diesel by FarFar and Legs. Reception's been mixed, but at least one person on YouTube seems to think the company's intentions are heart-healthy and noble.
All-singing, all-dancing meat magic below the drop.
Blurb ("Real Books. Made By You.") is on a quest for castrated creative pitches, which it plans to compile in a volume called Killed Ideas Volume 1.
God knows this well of slighted egos is full to overflowing. But Blurb isn't in the creative industry, and apparently has no idea where to find its minions, so it's enlisted Ammo Marketing ("Stimulating Enduring Brand Conversations") to twist Ad Land's tap and get entries flowing.
Ammo in turn published this ad on craigslist, soliciting for city-based Mad Men that'll elicit saucy entries from colleagues.
It's a creative pitch for failed creative pitches!
Lowe Roche/Toronto and Psyop have put together a devastatingly charming holiday ad for Stella Artois.
In it, a Geppeto-esque craftsman builds an elaborate paper dove. When night falls, she flies off his desk and descends upon a sleepy paper town -- all to park a snowflake (or is it a star?) at the base of a Stella Artois goblet, glowing like the Christ child.
Make haste and see. Users on StellaArtois.com, where the video serves as an intro, can also send "paper" stars -- glorified beer invites -- to friends. Options for appropriate "tone" include Custom, Poetic, to the Point and Sincere.
I picked Poetic.
Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign's Mini Space site, a design competition - the third for the campaign - called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.
From site design to MINI rooftop design, entrants can submit their designs and view those of others on the Mini Space site. Four hundred designs have been submitted to date and a winner will be chosen February 4, 2009 by MINI Design Director Gert Hildebrandt along with the community.