Lowe Roche/Toronto and Psyop have put together a devastatingly charming holiday ad for Stella Artois.
In it, a Geppeto-esque craftsman builds an elaborate paper dove. When night falls, she flies off his desk and descends upon a sleepy paper town -- all to park a snowflake (or is it a star?) at the base of a Stella Artois goblet, glowing like the Christ child.
Make haste and see. Users on StellaArtois.com, where the video serves as an intro, can also send "paper" stars -- glorified beer invites -- to friends. Options for appropriate "tone" include Custom, Poetic, to the Point and Sincere.
I picked Poetic.
Extending the Creative Use of Space campaign for MINI, which just won an Epica Silver Award, Berlin and Frankfurt-based Kreative Konzeption is out with a new promotion fo the MINI E, an electric powered version of the famed MINI. Housed on the campaign's Mini Space site, a design competition - the third for the campaign - called Electrified seeks to extend the original campaigns goal of encouraging creative use of space.
From site design to MINI rooftop design, entrants can submit their designs and view those of others on the Mini Space site. Four hundred designs have been submitted to date and a winner will be chosen February 4, 2009 by MINI Design Director Gert Hildebrandt along with the community.
It's December which means it's time to pull out all the holiday marketing gimmickary. Combining the ever favorite "send to a friend" feature with "upload your photo," Gold n Fish Marketing Group has created Sit On Santa's Lap, a site on which, yes, you can upload your photo which will automagically appear inside a Ceiva Digital Photo Frame. You can then. yes, send the video with your picture in it to a friend. And, yes, there's a chance to win $500.
So find your favorite Twitter or Facebook profile picture - you know, the one that makes you look much better than you actually do - and upload it. Show all your friends how amazing you look.
See teaser visuals for the Whopper Virgin campaign by Crispin Porter + Bogusky for Burger King. Turn the volume down unless you dig the cacophonous din of high-pitched wind instruments.
According to AdFreak, Crispin -- our fearless leader! -- will scour the world in search of people that have never tried a Whopper, then publish a documentary about this deep spiritual journey alongside director Stacy Peralta.
The site boasts footage of unravaged remote villages as well as cultural wisdom, of which this is just one example: "If you want a real opinion about a burger, ask someone who doesn't even have a word for burger."
Ahhh. Today their stomachs, tomorrow their labour force. It's enough to make Hernan Cortes beam with childlike delight.
And it's like ... it's like ... a less funny Terrence and Phillip.
By Tierney Communications/Philly, which hopes to draw 18- to mid-twenty-year-olds choosing a bank for the first time. Two other spots, "Lincoln" and "Operator" -- use your imagination! -- are currently in production. Keep an eye out for those bad-boys at TD Bank Theater.
I have this cousin, Dave, who spends every Thanksgiving prancing around and telling everyone to get him gift cards from a strict selection of stores, otherwise "I'LL RETURN YOUR PRESENT AND CALL YOU CHEAP!" after Christmas.
Seriously. We're in our mid-twenties and he still does this.
One year, to curb expenses following a rabbit-like baby boom, the family held a Secret Santa and I was unfortunate enough to draw his name. After ferreting me out with admirable speed, he spent the next three weeks SMS-bombing me with potentially awesome gift options.
When the holidays roll around, there are few things I want to do less than shop for Dave.
The Ungiftables by Cafepress is a site for exactly these people. Who's the bane of your list? Critical Mother-in-Law? Emo Nephew? Flip-Flop Wearing Liberal Activist Uni Brat?
To better equip users for that awkward mistletoe moment, makeup purveyor Sephora launched MistletoeMakeover. Upload your face and watch with glee while the internets hoochie you up.
At left is the perennially-demure Alex Bogusky in Santa's Little Temptress mode. (Steve Hall is arguably prettier though. Also, he winks, which gave me the most delicious chills.) Other potentially traumatic beautification options include O Tannen-Babe, Smokey Sugar Plum and Merry Berry.
If for some odd reason one of these looks puts you in impulse-buy-mode, hit "Get This Look" and snap up promo code KISSorWINK. Turn it in at Sephora.com for free lashes or a lipstick sample with a purchase.
Be quick! Like your youth, mistletoe wilts.
By EVB/San Francisco in conjunction with TAAZ.
As the holiday season draws near, marketers are rolling out holiday offerings and McDonald's is no exception. With its McCafe Make Your Own Coffee-Ring Snowflake site, visitors can get all festive and create their own floating masterpiece. All in the name of promoting McDonald's various holiday lattes and cappuccinos.
Get started early this season and make a flake.
- Massive inked a multi-year, in-game ad deal with THQ. So far, the only game that will for certain feature dynamic advertising is Saints Row 2.
- Queen Rania of Jordan has won the first-ever YouTube Visionary award for her daily videocast. I kind of love her.
- Six Apart has launched something called the TypePad Journalist Bailout Program. Under it, about 30 ex-bloggers or journalists will receive a free TypePad Pro account, tech support, representation on Blogs.com and auto-enrollment into Six Apart's ad network. 300 applications were received in less than two weeks.
- "Diddy is so Sarah Palin."
- Close-up on crotchvertising.
- New buzz word: sexting! Almost as fun as nuggnut. (Click on "Nuggnut pledge" for awesome brainwashing action.)
Victoria's Secret Pink Collegiate represents everything wrong (but sellable!) about college: bright-eyed, gum-popping sorority girls that coordinate dog leashes to their shoes, non-merit-based exclusivity (unless heart-shaped hickeys count), high-pitched voices, strawberry blondes, fruity body spray, polka dots, and pink.
Victoria's Secret recently gave unrepresented schools the chance to join the Pink Collegiate Collection -- a pupil-dilating clothing line sporting Pinkified uni logos and mascots. Probably for the above-mentioned reasons, a passel of hackers decided to have their way with the system.