If you're creating online campaigns (from a creative or media standpoint) and you want to make sure you have the right creative on the right site with the right offer matched up to the right landing page, you might want to watch this interview with EngageBDR Client Services Director Andy Dhanik. In the interview, he talks about how his system can integrate with existing ad servers and optimize creative pairings (landing page, banner, purchased site). It's a bit technical but isn't everything about advertising these days? That said, don't toss it off. It matters.
JWT Amsterdam developed a program for MINI whereby a fleet of MINIs travel to Netherlands-based offices, allow people to take a test drive and then, based on the person's driving style, offer them a suitable blend from coffee makers located in the trunk of the vehicle.
Companies can sign up to have the fleet come by on a website.
Amsterdam-based Kingsday is employing some beekcake to appeal to women in a campaign that aims to get the ladies chatting about their favorite flower. Created for the Flower Council of Holland, the campaign takes women (or anyone who wants to) inside a virtual greenhouse where five jacked, shirtless men help find them find their favorite flower.
Visitors are presented with flower multiple flower choices until selections are narrowed down to a favorite.
So our occasional roving video reporter, Murray Newlands, attended Affiliate Summit in last month and interviewed Chris Smith, VP of Sales and Marketing for Think Realtime, a site retargeting company. Site retargeting is an online marketing technique that allows a brand to advertise to a person who has visited the brand's site after they leave by showing them display ads on other sites. This is achieved through cookie technology.
In the video, Smith claims many of the brands that work with Think Realtime see a "30 percent increase in the effectiveness of their display advertising."
Hey, it's not sexy, there's no cleavage but, seriously, when you get right down to it, you don't want sexy, you want revenue. Check out the video.
Help out an ad school grad. Rick Morrison is a recent graduate of Creative Circus. He and his friends have created a site highlighting the class. We'll Rick tell the story.
"We wanted to pay homage to our class--the biggest in school history--as well as show off everyone's individuality. So we created Creative Circus High School 2012, a fun, semi-ridiculous website for posterity and to introduce our class to all of you in the real world. Click the heads to hear our catch phrases and the names below for personal sites."
Check it out.
To promote an upcoming sound art and music installation exhibit, Bonniers Konsthall, a contemporary art gallery in Stockholm, created, with help from DDB Stockholm, a Spotify track list that became the invitation to a new exhibit, More Than Sound.
A target group of art critics and bloggers were emailed a personalized link to the track list that contained the invitation (made up by the track titles) and music, created by experimental music producer Hans Berg, which consisted of music samples from the exhibit.
Affiliate Management Days, a conference held October 9-10 in Ft. Lauderdale, will educate brands on how they can create and manage a successful affiliate program. Affiliate program management, the focus of Affiliate Management Days, is a subset of the broader affiliate marketing segment (covered by Affiliate Summit) which includes merchants (brands) looking to partner with affiliates (individual marketers who promote merchant products) and networks (like ad networks, connectors between merchants/brands and affiliates/sites) as well as the affiliate managers who manage affiliate programs for brands.
Geno Prussakov is founder of Affiliate Management Days (use this link for 10 percent off the conference) and we asked him to help us understand affiliate program management and how it fits into a brand's broader marketing strategy.
We've had a few tar and nicotine-filled cancer sticks in our lifetime. We're not proud but, hey, it's just the way it is. A couple years ago when the whole e-cigarette thing debuted, we scoffed at the notion of sucking on a battery-powered piece of plastic to get a nicotine fix.
But after this hot redhead landed in our inbox, we may have to reconsider.
When Marisa Mayer was at Google, one of the things she did was oversee the development of the brand's clean homepage design and the establishment of that design as a hallmark of the brand.
Now that Mayer has left Google for Yahoo, it seems some things are changing. Today, an animated ad for Google's own Nexus 7 tablet can be seen on the homepage. It's not the first time advertising has appeared on the page (a small text ad for the Nexus smartphone ran in 2010) but it's the first time it's been so prominent.
We all know Carnival Cruise Lines is known as the "fun ships." And when fun is fun, it's far from boring, right? Well Arnold has taken that notion and created the Yawn Bomb, a site on which you can "yawn bomb" your friends' boring website content.
It's all part of the brand's "Stop Boring. Start Cruising" movement. Having been on two Carnival Cruises, we can agree that Carnival is far from boring. Most websites, though...well, that's another thing entirely.