- Massive inked a multi-year, in-game ad deal with THQ. So far, the only game that will for certain feature dynamic advertising is Saints Row 2.
- Queen Rania of Jordan has won the first-ever YouTube Visionary award for her daily videocast. I kind of love her.
- Six Apart has launched something called the TypePad Journalist Bailout Program. Under it, about 30 ex-bloggers or journalists will receive a free TypePad Pro account, tech support, representation on Blogs.com and auto-enrollment into Six Apart's ad network. 300 applications were received in less than two weeks.
- "Diddy is so Sarah Palin."
- Close-up on crotchvertising.
- New buzz word: sexting! Almost as fun as nuggnut. (Click on "Nuggnut pledge" for awesome brainwashing action.)
Victoria's Secret Pink Collegiate represents everything wrong (but sellable!) about college: bright-eyed, gum-popping sorority girls that coordinate dog leashes to their shoes, non-merit-based exclusivity (unless heart-shaped hickeys count), high-pitched voices, strawberry blondes, fruity body spray, polka dots, and pink.
Victoria's Secret recently gave unrepresented schools the chance to join the Pink Collegiate Collection -- a pupil-dilating clothing line sporting Pinkified uni logos and mascots. Probably for the above-mentioned reasons, a passel of hackers decided to have their way with the system.
Somewhat kludgy and epilepsy-inducing, DraftFCB, with help from Grow Interactive, is out with a new website for the Motorola Krave ZN4, a flip phone with a clear top that's supposed to marry the benefits of a flip phone with a touch screen phone.
The site profiles six people from various walks of life. How this relates to the phone is unclear but you'll learn about camping, bee wrangling, nocturnal mixing, sole searching, jewelry design, tennis mentoring...and the importance of a second pair of underwear. All very important stuff.
One of my favourite things to do during down-time is take personality quizzes that aggrandize me in some show-offable way. What movie are you? Which Sex and the City Character are You Most Like? Rate Your Dating Style!
And given how many MySpace bulletins composed of Q & A's with self-excusing titles like "soooo b0red!" or "stolen from sheila" I get in a day, it's clear I'm not alone in this inclination.
Which is why this quiz on TakeTakeTake.ca was so exciting: "What's Toronto's Take on You?" It was like, oh snap, I never realized my city would have an opinion about where I belong in its gleaming array of subcultures and whatnot.
- Tom Messner on web two-dot-oh: "TV was still social medium in 1965 as people gathered around it; nobody gathers around the Internet unless you think that everyone is gathering around it at any time." Read more up-close with Hustle Knockin'. (V-via.)
- Twitter waves $500 million in Facebook stock off the table.
- Montreal-based Sid Lee opens doors where we all wish we could: in Amsterdam!
- "Oh, haven't you heard of Glah-day?" Someone finally speaks out about those Godforsaken Glade Scented Candles ads.
- George Parker will host your Second Life wedding if you promise to pass him some dirt on Enfatico.
- Google lets you customize search results.
- Planning to die? Don't forget to switch on the webcam.
- Shepard Fairey discusses his work and his design agency, Studio Number One, in a video interview.
This past Saturday night, YouTube held its YouTube Live event sponsored by Virgin, Flip, Lionsgate and Guitar Hero. The event, broadcast live from Fort Mason Center in San Francisco, included performances from Tay Zonday, will.i.am, Katy Perry, Joe Satriani, Bo Burnham, Michael, Buckley, Lisa Nova, Beardyman and many more. It was a geek fest to end all geek fests. But where was LonelyGirl16? Gary Brolsma? Syncsta (Barbie Girl, What is Love, Numa Numa, Ballroom Blitz Celebrate)? Tron? And all those other YouTube geeks?
Memorable moments from 41 ads, nicely choreographed to the tune of One Spring Away. Yeah, the gorilla's in there, plus bits from Sony's Bravia spots and Gap's Khaki Swing.
Steve is jealous because, in less sober times, we've bounced this same idea back and forth: "Hey, what if we mashed up a bunch of ads to, like ... a song...?"
But it takes a fine hand to elevate advertising -- coolly thrashed by jaded pundits -- to the soft-focused realm of scrapbook-worthy human experience. The Band From does it better than we could have.
You know, like a candy cane, except with peeled-off bits of other people's faces.
To promote Give Me More Stripes, some kind of VIP dining rewards card, TGI Friday's launched the farcically kitschy Give Me More Stripes face striping widget.
Those reined into the Give Me More Stripes club get a coupon for a free appetizer, a one-time "front of the line" pass -- which could come in handy if you're ever insanely feening for jalapeno poppers -- and the ability to earn "stripes" for every dollar spent.
...Are those anything like big-top points?
This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.
Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube.
I'm sure Feed Company is dying of envy.
Thanks @RobertGorell for passing us the link and agency info.
UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.
No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?