This past Saturday night, YouTube held its YouTube Live event sponsored by Virgin, Flip, Lionsgate and Guitar Hero. The event, broadcast live from Fort Mason Center in San Francisco, included performances from Tay Zonday, will.i.am, Katy Perry, Joe Satriani, Bo Burnham, Michael, Buckley, Lisa Nova, Beardyman and many more. It was a geek fest to end all geek fests. But where was LonelyGirl16? Gary Brolsma? Syncsta (Barbie Girl, What is Love, Numa Numa, Ballroom Blitz Celebrate)? Tron? And all those other YouTube geeks?
Memorable moments from 41 ads, nicely choreographed to the tune of One Spring Away. Yeah, the gorilla's in there, plus bits from Sony's Bravia spots and Gap's Khaki Swing.
Steve is jealous because, in less sober times, we've bounced this same idea back and forth: "Hey, what if we mashed up a bunch of ads to, like ... a song...?"
But it takes a fine hand to elevate advertising -- coolly thrashed by jaded pundits -- to the soft-focused realm of scrapbook-worthy human experience. The Band From does it better than we could have.
You know, like a candy cane, except with peeled-off bits of other people's faces.
To promote Give Me More Stripes, some kind of VIP dining rewards card, TGI Friday's launched the farcically kitschy Give Me More Stripes face striping widget.
Those reined into the Give Me More Stripes club get a coupon for a free appetizer, a one-time "front of the line" pass -- which could come in handy if you're ever insanely feening for jalapeno poppers -- and the ability to earn "stripes" for every dollar spent.
...Are those anything like big-top points?
This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.
Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube.
I'm sure Feed Company is dying of envy.
Thanks @RobertGorell for passing us the link and agency info.
UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.
No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?
It's bloody disgusting. And knowing that, you can probably guess all that paint isn't coming from a Kelly Moore bucket.
Staples is running a campaign called Gift it for Free, where 10,000 people could "win" any purchase they make at the store between November 16 and December 24.
To promote an already-feeble promotional effort, the marketing team invented a fictional character called Coach Tom, who from what I can tell just wanders around dispensing advice on winning to people that aren't interested, like Tai Chi practitioners and the Kings. At some point in his didactic prattling, he'll toss in a ramble about Gift it for Free, which doesn't visibly spark any interest in his existence.
Feels forced and campy. Also, the videos are too long. But whatev, see requisite YouTube, Facebook and Twitter pages. (Remember how everyone used to build a MySpace page too, and now nobody bothers? Sign of the changing times.)
Just another idea by our good (if lazy) friend Chuck, who hashes it out like so:
"Give adult entertainment production companies such as Evil Angel and Vivid Entertainment limited rights to music from upcoming video games for use in their adult films, six months to a year ahead of release.
"The soundtracks for most adult films are fairly pathetic, and I am sure that many companies would welcome free, quality music for their films."
Chuck's previous epiphanies have included porno product placement
-- but lest you fool yourself into thinking he's a one-track kinda dude, consider this: he also came up with Hacky Snacks
(complete with working prototype!) and, um, candy cane chopsticks
. Better for the environment, I guess, but potentially also extremely sticky.
Goes to show there are still a few unturned tricks left in advertising. (Pun much intended.) So think like Chuck. Or steal his ideas. Which, oddly enough, is what he wants you to do. (Just send him a kickback once in awhile.)
Pay close attention. The object behind the Grill the Goodness advergame is to put items on the grill, then use various tools (spatula, tongs, fork) to achieve two objectives: cook the food properly, and swat sticky fingers that try to steal the food before it's done.
Do those things with grace and poise, and maybe you won't be relegated to salad shaker when the reckoning happens.
Sassy stuff by Red Tettemer. Also one of the better advergames floating around right now, with the possible exception of Suicide Kittens. Hit the Grill the Goodness homepage for videos, tailgate tips and the Get Grilled Hall of Fame/Shame.
From now through December, expect to see Lara Croft decimating your favourite gamer sites, starting with this one. (Pull the ring in the leaderboard to get her going.)
Once all that pesky content's out of the way, indulge in a big-ass HD ad for Tomb Raider: Underworld, plus free downloadable demo. By Eyeblaster, IGN and SF-based agency JVST.
Playful immersive ad experiences like this are very cool. We saw something similar last September for Wario Land: Shake It! on YouTube. As the video progressed, Wario's kicks, bumps and big fat jiggles utterly "destroyed" the profile page.
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