This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.
Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube.
I'm sure Feed Company is dying of envy.
Thanks @RobertGorell for passing us the link and agency info.
UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.
No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?
It's bloody disgusting. And knowing that, you can probably guess all that paint isn't coming from a Kelly Moore bucket.
Staples is running a campaign called Gift it for Free, where 10,000 people could "win" any purchase they make at the store between November 16 and December 24.
To promote an already-feeble promotional effort, the marketing team invented a fictional character called Coach Tom, who from what I can tell just wanders around dispensing advice on winning to people that aren't interested, like Tai Chi practitioners and the Kings. At some point in his didactic prattling, he'll toss in a ramble about Gift it for Free, which doesn't visibly spark any interest in his existence.
Feels forced and campy. Also, the videos are too long. But whatev, see requisite YouTube, Facebook and Twitter pages. (Remember how everyone used to build a MySpace page too, and now nobody bothers? Sign of the changing times.)
Just another idea by our good (if lazy) friend Chuck, who hashes it out like so:
"Give adult entertainment production companies such as Evil Angel and Vivid Entertainment limited rights to music from upcoming video games for use in their adult films, six months to a year ahead of release.
"The soundtracks for most adult films are fairly pathetic, and I am sure that many companies would welcome free, quality music for their films."
Chuck's previous epiphanies have included porno product placement
-- but lest you fool yourself into thinking he's a one-track kinda dude, consider this: he also came up with Hacky Snacks
(complete with working prototype!) and, um, candy cane chopsticks
. Better for the environment, I guess, but potentially also extremely sticky.
Goes to show there are still a few unturned tricks left in advertising. (Pun much intended.) So think like Chuck. Or steal his ideas. Which, oddly enough, is what he wants you to do. (Just send him a kickback once in awhile.)
Pay close attention. The object behind the Grill the Goodness advergame is to put items on the grill, then use various tools (spatula, tongs, fork) to achieve two objectives: cook the food properly, and swat sticky fingers that try to steal the food before it's done.
Do those things with grace and poise, and maybe you won't be relegated to salad shaker when the reckoning happens.
Sassy stuff by Red Tettemer. Also one of the better advergames floating around right now, with the possible exception of Suicide Kittens. Hit the Grill the Goodness homepage for videos, tailgate tips and the Get Grilled Hall of Fame/Shame.
From now through December, expect to see Lara Croft decimating your favourite gamer sites, starting with this one. (Pull the ring in the leaderboard to get her going.)
Once all that pesky content's out of the way, indulge in a big-ass HD ad for Tomb Raider: Underworld, plus free downloadable demo. By Eyeblaster, IGN and SF-based agency JVST.
Playful immersive ad experiences like this are very cool. We saw something similar last September for Wario Land: Shake It! on YouTube. As the video progressed, Wario's kicks, bumps and big fat jiggles utterly "destroyed" the profile page.
- Laptops can change your world. Well, not yours but the world of those who need theirs changed.
- Congratulations to AdWeek on its 30th Anniversary. The magazine is celebrating with a special issue that"looks at today's big-picture thinking combined with an examination of the key developments, game-changing campaigns, and big ideas from the past three decades."
- Looks like its all over for Jerry Yang as yahoo CEO. Not everyone is CEO material. And there's nothing wrong with that.
- GM paints a doomsday scenario and begs for government bailout.
Surprisingly, there hasn't been much press on AT&T's Lost in America, a Wal-Marting Across America-style (sorry, Justine) travel blog program fronted by Justine Ezarik, a.k.a iJustine and Karen Nguyen. For a few months now, the pair have been "lost" in America and exploring Alaska, Austin and Chicago.
It's funny about this subsite. For a few seconds I seriously thought it was for a phone called the Pomegranate NS08 -- which I had already begun to covet more than anything else I've ever wanted, ever.
Then I realized it's unlikely that a phone -- even one with email, internet, GPS, music and a camera -- will actually shave your face, brew coffee or double as a harmonica. (Though it's easy to picture scenarios where all those value-adds would be useful.) So, taking my cues from the site motif, I concluded this must be a campaign promoting the universal merits of the pomegranate fruit.
I hit "Release Date" and got a message that kind of seemed to corroborate my theory:
Someday you'll be able to get everything you want in one device. Today you can get everything you want in one place.
Followed by the product reveal, which did
blow my mind because it struck me as so utterly improbable:
HP's enlisted improv actors from the Upright Citizens Brigade and the People's Improv Theater to spice up its YouTube learning center, gleefully dubbed MasterPC Theatre.
The point of the campaign is to teach you about the different capabilities of HP products in a refreshing and irreverent way, which it succeeds in doing whenever it's not bringing comedy traffic school to mind.
Expect to see the spots in rich media banners if "the economy picks up," said Don Russell from Source. Produced by Streamline Content, edited by Fluid.