Pay-Per-Tweet, Obama Goes FDR, Vespa Gets Web-Lift

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- Transport for London spoofs Clue for cyclist awareness.

- Obama does fireside chat thing via YouTube.

- The churches are sorry. (But a billboard with italic print may not be enough for some.)

- Guerrilla naughty.

- Will businesses have to pay per tweet?

- Rallying for Starbucks. (TBH, I'm running out of faith.)

- The Matrix Runs on Windows. George Parker says CP+B should listen up.

- Snazzy new Vespa site. Includes big green section on Vespanomics. Um, yay...?

by Angela Natividad    Nov-17-08    
Topic: Brands, Campaigns, Online, Outdoor, Political, Spoofs, Video



Why Would You Want a Body Spray that Smelled Like Your Deodorant?

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That's the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, "in the same cool scents as Go Fresh deodorants." Variants include women in flowing dresses or underpants, writhing in harmony as little Dove logos waft around their armpits, tummies and legs.

Then one day, waiting impatiently for Life: Black Friday to return on Hulu, it hit her like a ton of bird-shaped bricks: "IT'S COOCH SPRAY!" she shrieked.

I don't know if she primed me for it or what, but the ad does have that timeless Massengill flair. "Mom, do you ever feel, you know ... not so fresh?"

Tagline on the Dove spot vibes almost like a tip-off: "Go beyond fresh."

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by Angela Natividad    Nov-17-08    
Topic: Commercials, Online, Strange, Television



Bob Greenberg Wants Adrants to Connect With Creatives

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Just how many social networks do you belong to? Well, here's another one for you. It's called Creatives Connect. All the cool kids are on it from Ty Montague to Andrew Keller to Bob Greenberg to Tony Granger to Pete Favatt to Bob Scarpelli to Jeff Goodby to Marie-Catherine Dupay.

They're all laughing and having a such good time. Bob sent me a personal invitation and I think I'm going to join up right away. You should too. Especially if you want to win an ANDY.

by Steve Hall    Nov-17-08    
Topic: Industry Events, Online, Strange



Facebook Ads Go for the Groin

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Maybe after observing I never bit the bait on its muffin top ads, Facebook's opted to start serving more, uh, hygienic messages.

"Tired of shaving?" reads the ad to the right of my profile, accompanied by the shot of another chick's vag in a polka-dot bikini. "Enter today for your chance to win $5000 worth of laser hair removal treatments."

I can't recall having entered profile information about the secret garden below my torso, but in any case, Facebook, this hits too. Close. For. Comfort. Why can't you cater to my affinity for Russian literature? Or Jordan Almonds?

by Angela Natividad    Nov-16-08    
Topic: Online



Elf Yourself Returns for Year 3

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While logic for continuing the campaign may be suspect, I guess it speaks to its undying faith that for the third year in a row, OfficeMax is rolling out Elf Yourself (complete with bigger OfficeMax logo!).

Around this time last year, Elf Yourself had spawned over 11 million self-elfers. This year there's new stuff to look forward to.

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by Angela Natividad    Nov-16-08    
Topic: Brands, Campaigns, Consumer Created, Online



38DDs Pushed Up, YouTube Ups Ads, Asses Baldwin'd

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- Wipe your ass with. Oh wait, we wrote that story already. Anyway, here's a new one. Now you can wipe your ass with Alec Baldwin.

- There aren't a lot of women who are 38DD and want a push up bra. But for those woman who are, Victoria's Secret has them covered (barely).

- YouTube is out with two new ad units; overlay ads in YouTube partner videos and Adsense-style sponsored videos which appear on the right hand side of search results pages.

- Um. Bearded Ladyboarding. Whatev.

- Åsk Wäppling has found an ad that does a perfect job illustrating how painful the first week of breastfeeding can be.

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by Steve Hall    Nov-14-08    
Topic: Online, Video



Carb-Loving Americans Get Relief From Tooheys Beer

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Hmm. In what appears to be both a relief effort and a back handed slap at American's love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we're late to this) Carb Relief, part of its For the Love of Beer campaign.

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by Steve Hall    Nov-14-08    
Topic: Campaigns, Good, Online, Video



Wonderglen Brings Back Glory Days of Viral Wonderment

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What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:

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by Steve Hall    Nov-13-08    
Topic: Celebrity, Online, Opinion, Video, Viral



Shocker! First Female Polygamist Revealed!

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So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With CoolCapitals.com, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?

Not really. The site is...um...cool. Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.

more »

by Steve Hall    Nov-13-08    
Topic: Creative Commentary, Good, Online, Video



It's the World's Cuddliest Healthcare Site!

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To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.

"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.

To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.

Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.

by Angela Natividad    Nov-13-08    
Topic: Brands, Campaigns, Good, Online










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