Surprisingly, there hasn't been much press on AT&T's Lost in America, a Wal-Marting Across America-style (sorry, Justine) travel blog program fronted by Justine Ezarik, a.k.a iJustine and Karen Nguyen. For a few months now, the pair have been "lost" in America and exploring Alaska, Austin and Chicago.
It's funny about this subsite. For a few seconds I seriously thought it was for a phone called the Pomegranate NS08 -- which I had already begun to covet more than anything else I've ever wanted, ever.
Then I realized it's unlikely that a phone -- even one with email, internet, GPS, music and a camera -- will actually shave your face, brew coffee or double as a harmonica. (Though it's easy to picture scenarios where all those value-adds would be useful.) So, taking my cues from the site motif, I concluded this must be a campaign promoting the universal merits of the pomegranate fruit.
I hit "Release Date" and got a message that kind of seemed to corroborate my theory:
Someday you'll be able to get everything you want in one device. Today you can get everything you want in one place.
Followed by the product reveal, which did
blow my mind because it struck me as so utterly improbable:
HP's enlisted improv actors from the Upright Citizens Brigade and the People's Improv Theater to spice up its YouTube learning center, gleefully dubbed MasterPC Theatre.
The point of the campaign is to teach you about the different capabilities of HP products in a refreshing and irreverent way, which it succeeds in doing whenever it's not bringing comedy traffic school to mind.
Expect to see the spots in rich media banners if "the economy picks up," said Don Russell from Source. Produced by Streamline Content, edited by Fluid.
Or it's spec for Tom Tykwer's Perfume Deux: Redhead's Revenge. Dude on the chocolate bit looks kinda like Grenouille -- but really he's Le Petit Ecolier, a wee schoolboy who's served as the face of this snack since 1850.
For Lu Biscuits, which is currently having a chic little identity crisis. Okay, not really, but I seriously LOL'ed when the website started blasting ambient music. Because come on, all this for a biscuit. A saucy biscuit, sure. Even with a turn-on of a tea to pair them with, biscuits are still like less sexy cookies (NSFW).
OK, so like. Oh My God. Wait, what? Like, scratch that. We, like, can't even, like, fake the lameness of Chelsea Puck, the bimbo, like, fronting a Bebo web series called Chelsea OMG which, like, has the American airhead in London, like, acting all stupid and, like, shit.
Sure. Chelsea's full of bubbleheaded cuteness and we'd definitely hire her as an intern at Adrants. If only to have her in videos, like, OMGing about ads and, like, stuff. But, like, OMFG, she gives us a headache! Check out all her video goodness here as well as on YouTube. Especially endearing is her Cloverfield-like freak out at the London Bridge and her Palin impression.
As pseudo bimbos go, we much prefer the cheerleader bimbo who did several videos to promote the move, The Comebacks. But we still wouldn't kick Chelsea out of...oops...sorry, that's disrespectful.
- Yesterday's news: Pepsi shafts BBDO for TBWA. BBDO held the account for nearly 50 years.
- After a year and a half of fumbling at the throne of Yahoo, CEO Jerry Yang exits stage left.
- Wieden + Kennedy scores the Nokia Nseries account, worth about $150 million. Lowe London held it before.
- VeeV, an acai-based spirit with delusions of grandeur, brings you The End of Vodka, complete with vodka bots. The site's goal is to show users how much superficiality vodka's introduced into our lives over the course of the past decade. Yeah. If by superficiality you mean lasting friendships and insta-forgiveness.
- "Is this Miley's fault? Ugh, she wouldn't know a legendary jazz man even if he walked up to her and shot cocaine into her neck."
- Sprint's web 2.0 clusterfuck.
- Big Takeaways from the Motrin crisis. (How is it Motrin gets shut down but this goes on undeterred?)
- Transport for London spoofs Clue for cyclist awareness.
- Obama does fireside chat thing via YouTube.
- The churches are sorry. (But a billboard with italic print may not be enough for some.)
- Guerrilla naughty.
- Will businesses have to pay per tweet?
- Rallying for Starbucks. (TBH, I'm running out of faith.)
- The Matrix Runs on Windows. George Parker says CP+B should listen up.
- Snazzy new Vespa site. Includes big green section on Vespanomics. Um, yay...?
That's the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, "in the same cool scents as Go Fresh deodorants." Variants include women in flowing dresses or underpants, writhing in harmony as little Dove logos waft around their armpits, tummies and legs.
Then one day, waiting impatiently for Life: Black Friday to return on Hulu, it hit her like a ton of bird-shaped bricks: "IT'S COOCH SPRAY!" she shrieked.
I don't know if she primed me for it or what, but the ad does have that timeless Massengill flair. "Mom, do you ever feel, you know ... not so fresh?"
Tagline on the Dove spot vibes almost like a tip-off: "Go beyond fresh."
Just how many social networks do you belong to? Well, here's another one for you. It's called Creatives Connect. All the cool kids are on it from Ty Montague to Andrew Keller to Bob Greenberg to Tony Granger to Pete Favatt to Bob Scarpelli to Jeff Goodby to Marie-Catherine Dupay.
They're all laughing and having a such good time. Bob sent me a personal invitation and I think I'm going to join up right away. You should too. Especially if you want to win an ANDY.
Maybe after observing I never bit the bait on its muffin top ads, Facebook's opted to start serving more, uh, hygienic messages.
"Tired of shaving?" reads the ad to the right of my profile, accompanied by the shot of another chick's vag in a polka-dot bikini. "Enter today for your chance to win $5000 worth of laser hair removal treatments."
I can't recall having entered profile information about the secret garden below my torso, but in any case, Facebook, this hits too. Close. For. Comfort. Why can't you cater to my affinity for Russian literature? Or Jordan Almonds?