That's the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, "in the same cool scents as Go Fresh deodorants." Variants include women in flowing dresses or underpants, writhing in harmony as little Dove logos waft around their armpits, tummies and legs.
Then one day, waiting impatiently for Life: Black Friday to return on Hulu, it hit her like a ton of bird-shaped bricks: "IT'S COOCH SPRAY!" she shrieked.
I don't know if she primed me for it or what, but the ad does have that timeless Massengill flair. "Mom, do you ever feel, you know ... not so fresh?"
Tagline on the Dove spot vibes almost like a tip-off: "Go beyond fresh."
Just how many social networks do you belong to? Well, here's another one for you. It's called Creatives Connect. All the cool kids are on it from Ty Montague to Andrew Keller to Bob Greenberg to Tony Granger to Pete Favatt to Bob Scarpelli to Jeff Goodby to Marie-Catherine Dupay.
They're all laughing and having a such good time. Bob sent me a personal invitation and I think I'm going to join up right away. You should too. Especially if you want to win an ANDY.
Maybe after observing I never bit the bait on its muffin top ads, Facebook's opted to start serving more, uh, hygienic messages.
"Tired of shaving?" reads the ad to the right of my profile, accompanied by the shot of another chick's vag in a polka-dot bikini. "Enter today for your chance to win $5000 worth of laser hair removal treatments."
I can't recall having entered profile information about the secret garden below my torso, but in any case, Facebook, this hits too. Close. For. Comfort. Why can't you cater to my affinity for Russian literature? Or Jordan Almonds?
While logic for continuing the campaign may be suspect, I guess it speaks to its undying faith that for the third year in a row, OfficeMax is rolling out Elf Yourself (complete with bigger OfficeMax logo!).
Around this time last year, Elf Yourself had spawned over 11 million self-elfers. This year there's new stuff to look forward to.
- Wipe your ass with. Oh wait, we wrote that story already. Anyway, here's a new one. Now you can wipe your ass with Alec Baldwin.
- There aren't a lot of women who are 38DD and want a push up bra. But for those woman who are, Victoria's Secret has them covered (barely).
- YouTube is out with two new ad units; overlay ads in YouTube partner videos and Adsense-style sponsored videos which appear on the right hand side of search results pages.
- Um. Bearded Ladyboarding. Whatev.
- Åsk Wäppling has found an ad that does a perfect job illustrating how painful the first week of breastfeeding can be.
Hmm. In what appears to be both a relief effort and a back handed slap at American's love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we're late to this) Carb Relief, part of its For the Love of Beer campaign.
What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:
So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With CoolCapitals.com, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?
Not really. The site is...um...cool. Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.
To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.
"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.
To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.
Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.
"You can wear this to a club, you can wear this while you get jiggy ... you can wear this just to have a latte!" gushes an Alexander McQueen Puma sneaker promoter on the revamped Honeyshed, which hopes to give QVC's bauble-loving enthusiasts a run for their money.
Also, product models aren't 65 pounds overweight ... and sometimes they breakdance. You know you want those Alexander McQueen velcro shoes now.