While logic for continuing the campaign may be suspect, I guess it speaks to its undying faith that for the third year in a row, OfficeMax is rolling out Elf Yourself (complete with bigger OfficeMax logo!).
Around this time last year, Elf Yourself had spawned over 11 million self-elfers. This year there's new stuff to look forward to.
- Wipe your ass with. Oh wait, we wrote that story already. Anyway, here's a new one. Now you can wipe your ass with Alec Baldwin.
- There aren't a lot of women who are 38DD and want a push up bra. But for those woman who are, Victoria's Secret has them covered (barely).
- YouTube is out with two new ad units; overlay ads in YouTube partner videos and Adsense-style sponsored videos which appear on the right hand side of search results pages.
- Um. Bearded Ladyboarding. Whatev.
- Åsk Wäppling has found an ad that does a perfect job illustrating how painful the first week of breastfeeding can be.
Hmm. In what appears to be both a relief effort and a back handed slap at American's love for carbohydrates, Tooheys has launched (yes, a few weeks ago. we're late to this) Carb Relief, part of its For the Love of Beer campaign.
What happens when your highly elaborate, intricately planned, deeply seeded viral accomplishes nothing but rack up less than 6,000 views on YouTube and a handful of mentions on obscure sites? You send an email to Adrants, of course! It's been a long time since we've seen one of these good old fashioned viral wannabe things so here we go. Here's the email:
So Australia promotes itself with "Where the bloody hell are you?" and mini cinematic masterpieces by Baz Luhrmann. How do the "cool capitals" of Europe do it? With CoolCapitals.com, of course. The site highlights Amsterdamn, Antwerp, Valencia, Vienna and Zurich. Sounds boring, right?
Not really. The site is...um...cool. Nice navigation. Informative videos. Pretty pictures. And lots of deals. All good but what makes this offering from the Netherlands Board of Tourism & Conventions really cool is the promotional video that gets one to the site.
To encourage Greenville, South Carolina-based users to explore the Bon Secours St. Francis Health System, Brains on Fire and Grow Interactive created Happy in Greenville, a deliciously simple information site.
"City secrets" enables users to click on an animated rendition of the city and read more about its sights -- farmer's market, Greenville Zoo, things like that. Hold your mouse down on the hot-air balloon to watch it shoot up and up.
To get down to business, read about St. Francis or find a doctor. Wherever your mouse may meander, the animation and overall experience are diligent and immersive, never too wordy -- like flipping through a really useful Richard Scarry book.
Good choice of background music, too: adds to the feel-good effect but you totally forget it's there.
"You can wear this to a club, you can wear this while you get jiggy ... you can wear this just to have a latte!" gushes an Alexander McQueen Puma sneaker promoter on the revamped Honeyshed, which hopes to give QVC's bauble-loving enthusiasts a run for their money.
Also, product models aren't 65 pounds overweight ... and sometimes they breakdance. You know you want those Alexander McQueen velcro shoes now.
A new campaign from BBDO and the Ad Council for the Irag and Afghanistan Veterans of America reminds people the one percent of Americans who put their life in harm's way for the other 99 percent should not be left alone when they finally come home.
The campaign includes television, print and a social networking site which offers returning veterans the chance to connect with fellow soldiers and work towards re-entering society.
"I'm a PC ... and I love the slimming effect of a purple striped shirt."
That's the profound kick-off to "Real PC," one of the :30 TV spots being cobbled together with clips from Microsoft's Upload Your Own 'I'm a PC' Ad! campaign. I saw one last night and winced; what is it about this effort that rings so painfully desperate? See more here.
These user-generated variants manage to be just as quirky and random as the originals, with a little amateur-vid spice tossed in. One guy at ad:tech's Millennial panel said he finds these ads more "democratic" than Apple's snarky but irresistible "Mac vs. PC" spots. He's not wrong; they definitely reek of The People's OS. For whatever that's worth.
Let's just hope Crispin didn't produce them on a Mac this time.
- Be a GAMER. Made of steel. Video game school will show you how.
- The US Army is using webcasts by overseas soldiers to bait new recruits. The series is called -- wait for it! -- "Straight from Iraq." Soldiers are ready to take your questions.
- Keep up with Advergirl's social manifesto on how companies are using social media. It's illustrated!
- To remind us all how with-it and un-stodgy it is, Microsoft (I guess?) sends rats skydiving. Sick 'em, PETA.
by Angela Natividad